Have you decided that you need to begin, firmly establish, or update your online presence — but you feel stuck, wondering what platform to use, what networks to join? I’ll help you identify which content management software, social media venues, &/or content curation sites are not only of the most value to your brand & product identities, but best suited to your own assets.
Do you feel overwhelmed by technology? Does trying to understand SEO & PR, let alone implement best practices, leave you feeling frustrated? Does the learning curve threaten your ROI? Time is money, after all; so sweating it out alone can really cost you! Let me help you worry less about the latest plugins and gadgets and, instead, concentrate more on how to collect the data you need — and how to use the data you have.
Do so-called “simple” webpages & profiles intimidate you, forcing you to procrastinate? I’ll personally train you in how to set up those sites with one-on-one tutoring. Or, if you prefer, I can set them up for you.
Whether you could use some help getting started or staying motivated, whether you need someone to steer you in the right direction or just be a sounding board to help you sort out all the things you have read (or that are in your head!), I can help. Schedule a consultation appointment with me, and we can discuss in real-time — on the phone, via chat/instant messenger, or in email — your business needs.
Global mobile ad spending increased 105.0% last year to hit $17.96 billion, according to new eMarketer estimates. Spending on mobile ads worldwide will rise another 75.1% in 2014, thanks largely to Facebook and Google.
Marketers are seeing far more success with emails that include coupons vs. those that do not. Research finds that such communications increase open, click and transaction rates, as well as revenue per email.
How’s this for subverting conventional standards of beauty? In their new spring fashion campaign, clothing brand Betabrand replaced professional models with Ph.D.s and aspiring Ph.D.s. Challenging the ridiculous cultural notion that women can’t be both beautiful and ambitious, th
Time and again, we hear online merchants urging online marketplaces to advertise their sites more prominently, with many sellers advocating TV campaigns to drive shoppers to their listings. eBay and Overstock.com have run some memorable television ads in the past, but for the most part, online marketplaces stick with Internet, email and affiliate marketing to attract shoppers.
So news that Rakuten.com Shopping has begun promoting its marketplace through television and billboard advertising in the U.S. is big news, even though they are testing the campaigns in limited geographic areas.
To help explain the importance of content marketing, Neil Patel has put together an infographic to show you how content marketing impacts search engine rankings and how you can use it to help grow your business.
Native advertising is flourishing across social media, content portals, news properties, video-sharing sites and streaming services. Increased mobile use of these venues has fueled much of the growth, since native ads work best in the content streams that people tend to access on smartphones and tablets, according to a new eMarketer report, “Native Advertising: Difficult to Define, but Definitely Growing.”
Perceptions about what constitutes native advertising are as varied as the ads themselves and the places where they appear. There’s still disagreement over basic terminology such as “native advertising,” “sponsored content” and “branded content.” Some make distinctions among those terms, while others use them interchangeably.
Deanna Dahlsad's insight:
I find properly crediting as "sponsored content" the most ethical, but many advertisers do not like that for fear that readers will see it for what it is, advertising.
Social media was not intended to be a soapbox for businesses to talk about themselves. Consumers don't owe your brand anything. They don't have to share your content, they don't have to interact with posts and they certainly don't have to suggest your page to other people.
Now, you might think that anyone with a blog or website would know how inappropriate and annoying spam comments are, but a few of them sincerely seemed unaware that what they’d done was poor form. So here’s my quick attempt to educate folks on the subject.
Leaving spam comments isn’t just poor form — it’s a poor thing to do for many reasons.
First of all, despite what some poor &/or ignorant marketing folks will tell — and sell — you, spam links are not good for SEO
Have you ever been to a slow site and it felt like it took hours to load? You look down at your computer clock and really only 30 seconds have gone by. That's just the user experience on a slow site- the real question is “Does your website speed effect your ranking?”
Will your slightly slower site be penalized by Google and other search engines when you clients are even looking for you?
In this easy to understand graphic, we see that 1 second makes all the difference in the world. And after just 6 short weeks of poor load times, your site can lose 75% of it’s traffic to that page.
If you have a low ranking you might want to follow some of the Google Guidelines to pre-load your most popular pages to increase your site’s overall performance.