A Marketing Mix
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RED 2

RED 2 | A Marketing Mix | Scoop.it

I already wanted to see Red 2 - & this campaign is too cool.

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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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Consulting & Other Services

Consulting & Other Services | A Marketing Mix | Scoop.it

Have you decided that you need to begin, firmly establish, or update your online presence — but you feel stuck, wondering what platform to use, what networks to join? I’ll help you identify which content management software, social media venues, &/or content curation sites are not only of the most value to your brand & product identities, but best suited to your own assets.


Do you feel overwhelmed by technology? Does trying to understand SEO & PR, let alone implement best practices, leave you feeling frustrated? Does the learning curve threaten your ROI? Time is money, after all; so sweating it out alone can really cost you! Let me help you worry less about the latest plugins and gadgets and, instead, concentrate more on how to collect the data you need — and how to use the data you have.


Do so-called “simple” webpages & profiles intimidate you, forcing you to procrastinate? I’ll personally train you in how to set up those sites with one-on-one tutoring. Or, if you prefer, I can set them up for you.


Whether you could use some help getting started or staying motivated, whether you need someone to steer you in the right direction or just be a sounding board to help you sort out all the things you have read (or that are in your head!), I can help. Schedule a consultation appointment with me, and we can discuss in real-time — on the phone, via chat/instant messenger, or in email — your business needs.


Via Laura Brown
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What We Really Taste When We Drink Wine

What We Really Taste When We Drink Wine | A Marketing Mix | Scoop.it

Expectations, argued the neuroscientists Lauren Atlas and Tor Wager in a recent review, can influence our experience in two interrelated ways. There is the conscious influence, or those things we are knowingly aware of: I’ve had this wine before and liked or hated it; I’ve been to this vineyard; I love this grape; the color reminds me of a wine I had earlier that was delicious. As our experience grows, so do our expectations. Every time we have a wine, we taste everything we know about it and other related wines. Then there are the unconscious factors: the weather is getting on our nerves, or our dining companion is; we’ve loved or hated this restaurant before; I’m mad at my boss over something he said this morning; the music is too loud, and the room is too cold. These can all affect taste, too, even though they are unrelated to the wine itself.

One of the things wine researchers like to do, in fact, is manipulate some small factor of the environment or the wine to see how perceptions of taste are affected. If we are compelled by the description of the vineyard, its owners, or its history, we are likely to pay more for a bottle. Salzman admits, after we’ve handed in our scores, that that’s the reason he gave us so much background on the wines beforehand.

Information about the vineyard at least tells us something about the wine, but even factors that don’t, like price, can have an influence.

Deanna Dahlsad's insight:

Extrapolate across products, brands, consumers...

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Deanna Dahlsad's curator insight, July 15, 5:04 PM

Extrapolate across products, brands, consumers...

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Vintage Spaceage Japanese Tea Ad

Vintage Spaceage Japanese Tea Ad | A Marketing Mix | Scoop.it
sugarmeows:
“ Vintage Japanese advertisement for tea
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Deanna Dahlsad's curator insight, June 27, 10:51 AM

add your insight...


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Why Has Equality Eluded Us? Wrong message. Wrong messengers.

Why Has Equality Eluded Us? Wrong message. Wrong messengers. | A Marketing Mix | Scoop.it

Have you ever tried to convince someone to stop doing a bad thing but they just kept doing it? Well, that's exactly what's been happening to the female rights movement for over a hundred years.


Despite more than a century of women's rights movements and the passing of several important women's rights laws, males still don't view females as truly equal

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Deanna Dahlsad's curator insight, June 4, 10:42 PM

A discussion of marketing tactics in selling a social mission.

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40 Social Media Acronyms You Should Know (Infographic)

40 Social Media Acronyms You Should Know (Infographic) | A Marketing Mix | Scoop.it

Whether you’re dabbling in social media or making a career out of it, there’s a language among us social media geeks that you’ve probably heard bellowed down the halls of Facebook, and babbled 

in Twitter chats.

While there are probably hundreds or more of social media acronyms out there, we’re going to focus on 40 social media acronyms we think you should know.


Via Stefano Principato, malek
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Radio Killed the Political Star

Radio Killed the Political Star | A Marketing Mix | Scoop.it
A generation of politicians is saying goodbye to the “celebrity political class.” And making a killing in the media instead.
Deanna Dahlsad's insight:

I think there are great ideas here in terms of branding:


"But at a certain point, radio, like politics, is all about numbers. “Simple math,” Huckabee says. “If you have more votes than the other guy, you win; if not, you lose.” Same with ratings. “Anybody who thinks, Oh, I’m really smart and articulate, good for me . . . , if he doesn’t have people who watch and listen to him, he’s gone.” Huckabee has been broadcasting almost from the time he stopped running for president in 2008. He has made millions, moved from Arkansas to Florida and endured none of the headaches of fund-raising, campaigning, governing or public-sector compliance. He also has a much higher profile now than he would if he were just another former governor and presidential also-ran. And despite doing little but talk for the last six years, Huckabee is still asked all the time if he might run for president in 2016."


Has your brand forsaken it's mission for a product?

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1954 and the Fantasy of Friendship

1954 and the Fantasy of Friendship | A Marketing Mix | Scoop.it
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Brands' Organic Facebook Reach Has Crashed Since October: Study

Brands' Organic Facebook Reach Has Crashed Since October: Study | A Marketing Mix | Scoop.it
The free lunch is over at Facebook. Agency reports organic reach is crashing for brands.
Deanna Dahlsad's insight:

I agree far more with this article than the "rebuttal" @Cendrine Marrouat - www.socialmediaslant.com posted here http://sco.lt/6jm5LN


Why? Because FB has made it clear, to large brands & small companies, that it's pay to play at FB.


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Capitalism, Animals, and the Ownership of Icons

Capitalism, Animals, and the Ownership of Icons | A Marketing Mix | Scoop.it

Carni K sent in an interesting story about Kellogg’s, the cereal company. Kellogg’s is suing the Maya Archaeology Institute (MAI), a non-profit Guatemalan organization aimed at protecting the local history, culture, and natural environment. Why? It uses a toucan in its logo.

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Driven by Facebook and Google, Mobile Ad Market Soars 105% in 2013

Driven by Facebook and Google, Mobile Ad Market Soars 105% in 2013 | A Marketing Mix | Scoop.it
Global mobile ad spending increased 105.0% last year to hit $17.96 billion, according to new eMarketer estimates. Spending on mobile ads worldwide will rise another 75.1% in 2014, thanks largely to Facebook and Google.
Deanna Dahlsad's insight:

Why some call Facebook "Ad Face".

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Marty Koenig's curator insight, March 26, 7:55 AM

Makes you wonder what's next.

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Not Happy with Your Email Metrics? Include a Coupon

Not Happy with Your Email Metrics? Include a Coupon | A Marketing Mix | Scoop.it
Marketers are seeing far more success with emails that include coupons vs. those that do not. Research finds that such communications increase open, click and transaction rates, as well as revenue per email.
Deanna Dahlsad's insight:

It's still direct marketing, y'all.

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Deanna Dahlsad's curator insight, March 23, 4:11 PM

Surprise! Consumers want to open an email that has something in it for them.

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DPopTart, He’ll do anything… Even meet his own needs and...

DPopTart, He’ll do anything… Even meet his own needs and... | A Marketing Mix | Scoop.it

He’ll do anything… Even meet his own needs and clean up after his own meal.

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Ad Campaign Challenges Beauty Ideals By Replacing Female Models With Ph.D.s

Ad Campaign Challenges Beauty Ideals By Replacing Female Models With Ph.D.s | A Marketing Mix | Scoop.it
How’s this for subverting conventional standards of beauty? In their new spring fashion campaign, clothing brand Betabrand replaced professional models with Ph.D.s and aspiring Ph.D.s. Challenging the ridiculous cultural notion that women can’t be both beautiful and ambitious, th
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Berocca - Mind and Body - Featuring Joel McHale?!

No Copyright Intended No Third Party Content Intended For Immediate Removal Please Email glenpatrick604@gmail.com Advertiser: Berocca Ad Url: http://www.buyb...
Deanna Dahlsad's insight:

I have no idea what this product really is.. I thought it was an SNL spoof of products... Joel, what are you doing?!

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The Page View Just Won't Die

The Page View Just Won't Die | A Marketing Mix | Scoop.it

Every few months media types seem to loop back to a familiar question: How to measure media beyond the page view.


This week the Financial Timesannounced it would begin exclusively selling display ads off of a new metric: time spent. Medium recently  reported it has started paying certain writers based on total time readers spend on articles. Upworthymade waves back in February ditching page views altogether to focus on what they call “attention minutes.” And back in May the traffic analytics company Chartbeat  launched its “Attention Web” campaign, in an attempt to move beyond the click.


“The thing about time spent is that it plays into three of the biggest trends right now — mobile, viewable impressions, and video,” Eric Franchi, co-founder of the digital ad firm Undertone told BuzzFeed. Franchi, like many others in the ad tech world, have been working to champion viewability, an ad metric that makes sure readersactually see and engage with the ads on the page....


Via Jeff Domansky
Deanna Dahlsad's insight:

It's about time!

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Jeff Domansky's curator insight, June 24, 8:32 PM

Here's why time spent is becoming ever more important as a social media metric.

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A Scientific Guide to Posting Tweets, Facebook Posts, Emails, and Blog Posts at the Best Time

A Scientific Guide to Posting Tweets, Facebook Posts, Emails, and Blog Posts at the Best Time | A Marketing Mix | Scoop.it
When is the best time to tweet, best time to post to Facebook or the best time to send emails or best time to publish blogposts? We found out today:
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Marketing Whore - Marketing, PR, Internet Marketing Tips for Mainstream and Adult Bloggers: Business Bigots

Marketing Whore - Marketing, PR, Internet Marketing Tips for Mainstream and Adult Bloggers: Business Bigots | A Marketing Mix | Scoop.it

Marketers often make stereotypes and pre-judge people when creating 'targeting markets.' We often have to lump folks into categories in order to create products for them and to reach them. (What do these people need? What do they want? Where do these people live? What do they read?)


Via Gracie Passette
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Women are the Real Power Behind Social Media | Social Media Today

Women are the Real Power Behind Social Media | Social Media Today | A Marketing Mix | Scoop.it

Never underestimate of the power of a woman, especially when combined with social media. From the number of active users on a social network to the frequency of their interaction with other users and brands, women are a powerful force in the social media realm. Curious how much power women hold on social media? 


Take a look at the infographic below from Finances Online for some possibly surprising statistics. While it is well-known that women dominate Pinterest, they also outnumber men on four of the other top six social networks: Facebook, Instagram, Twitter, and Tumblr. However, men continue to account for the majority of LinkedIn’s users. In addition, 30% of women use social media multiple times a day, while only 26% men report using social media sites several times a day...


Via Jeff Domansky
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Shelley Costello's curator insight, May 26, 4:21 PM

Women are dominate buyers across most social media channels. 

Shelley

http://www.creativewebconceptsusa.com

Paul-Alain Stieglitz's curator insight, May 27, 1:01 AM

alors là j'abonde dans son sens...!

 

Jeanette Hall's curator insight, May 27, 6:53 AM

Interesting Article

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Sandi Mitchell with Gun, 1970

Sandi Mitchell with Gun, 1970 | A Marketing Mix | Scoop.it

menamuse:
“ Bruno Benini Sandi Mitchell with Gun, Melbourne, Australia, 1970

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The Scientific Guide to Pinterest Marketing

The Scientific Guide to Pinterest Marketing | A Marketing Mix | Scoop.it

A complete list of the data and science behind the best Pinterest marketing tips and techniques - ideal images, best posting times, top categories, and more...


In our experience, there is a growing interest in Pinterest marketing, Pinterest research, Pinterest stats and tips. So, here it all is. I found some really interesting data and science on creating the perfect pin, gaining the most repins and followers, understanding the Pinterest mindset, and much more.


Ready to go? Let’s start right off with a whopper of a stat.


More adults use Pinterest than they do Twitter


Do you have a Twitter marketing strategy? I imagine you do. Could you be reaching more people on Pinterest? As of this year, yes....


Via Jeff Domansky, massimo facchinetti, malek
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Jeff Domansky's curator insight, April 27, 10:49 PM

Lots of valuable insights into Pinterest marketing.

Jodi Dichter Kaplan's curator insight, April 28, 1:37 PM

We help our clients with unique content for Pinterest that seriously enhances their SEO.  #Peakreputation #socialmediamarketing #get highonserps

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Where Your Adult Site Visitors Went – ErosBlog: The Sex Blog

Where Your Adult Site Visitors Went – ErosBlog: The Sex Blog | A Marketing Mix | Scoop.it

If, like me, you’ve maintained (for a few years, or a dozen) an adult blog or adult site of any kind, you might have noticed that your number of readers has gone down (a little or a lot) in recent years. Did you wonder why? Did you wonder where those readers went? Did people get tired of looking at sex online?


No. Listen as Business Insider explains:


Via Gracie Passette
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Gracie Passette's curator insight, April 22, 3:58 AM

Yes, there could be an app for that ~ you might even make one. But who let you distribute it?

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5 Tips for Writing Stellar Product Descriptions | The Etsy Blog

5 Tips for Writing Stellar Product Descriptions | The Etsy Blog | A Marketing Mix | Scoop.it
Crafting item descriptions can feel like an art form in itself. Learn how to create listings that entice buyers and reflect your shop's unique style.
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What’s Next for Native Ads?

What’s Next for Native Ads? | A Marketing Mix | Scoop.it

Native advertising is flourishing across social media, content portals, news properties, video-sharing sites and streaming services. Increased mobile use of these venues has fueled much of the growth, since native ads work best in the content streams that people tend to access on smartphones and tablets, according to a new eMarketer report, “Native Advertising: Difficult to Define, but Definitely Growing.”

Perceptions about what constitutes native advertising are as varied as the ads themselves and the places where they appear. There’s still disagreement over basic terminology such as “native advertising,” “sponsored content” and “branded content.” Some make distinctions among those terms, while others use them interchangeably.

Deanna Dahlsad's insight:

I find properly crediting as "sponsored content" the most ethical, but many advertisers do not like that for fear that readers will see it for what it is, advertising.

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Deanna Dahlsad's curator insight, March 23, 4:32 PM

I find properly crediting as "sponsored content" the most ethical, but many advertisers do not like that for fear that readers will see it for what it is, advertising.

Deanna Dahlsad's curator insight, March 23, 4:33 PM

I find properly crediting as "sponsored content" the most ethical, but many advertisers do not like that for fear that readers will see it for what it is, advertising.

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The Old Advertising Mantra

The Old Advertising Mantra | A Marketing Mix | Scoop.it
Magazine Advertising
littlebunnysunshine:
“ 1942-(via File Photo)- by File Photo on Flickr.
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Vintage 7-Up Ad

Vintage 7-Up Ad | A Marketing Mix | Scoop.it
learntobabble:
“ thegikitiki:
“ Detail from Vintage 7-Up Advertisement.

Pyrex :)
Deanna Dahlsad's insight:

Soda for breakfast is not a new idea. ;)

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Why You Have Been Thinking of Social All Wrong - How Social Media Supports SEO

Why You Have Been Thinking of Social All Wrong - How Social Media Supports SEO | A Marketing Mix | Scoop.it
Social media was not intended to be a soapbox for businesses to talk about themselves. Consumers don't owe your brand anything. They don't have to share your content, they don't have to interact with posts and they certainly don't have to suggest your page to other people.

Via John van den Brink
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bill grishaw's curator insight, March 19, 3:36 PM

fall in love, play the game!!! #contentmarketing2014 #shoshin #billgrishaw

Marc Kneepkens's curator insight, March 20, 5:32 AM

Of course great content is key to what happens with your social media. And if you don't produce is, curate it.