A Marketing Mix
Follow
Find
4.0K views | +1 today
Scooped by Deanna Dahlsad
onto A Marketing Mix
Scoop.it!

The Scoop On Content Curation & Scoop.It

The Scoop On Content Curation & Scoop.It | A Marketing Mix | Scoop.it

Once Snip.It pulled the plug on the content curation site, thereby pulling the rug out from under the feet of content curators like myself, I began speaking with the fine folks at Scoop.it

Deanna Dahlsad's insight:

Discussing the pros & cons of Scoop.it with Co-founder & CEO, Guillaume Decugis.

more...
Cendrine Marrouat - www.socialmediaslant.com's comment, January 25, 2013 10:50 AM
I'm going to read this before the end of the weekend!
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
Your new post is loading...
Rescooped by Deanna Dahlsad from Creative Web Publishing
Scoop.it!

Consulting & Other Services

Consulting & Other Services | A Marketing Mix | Scoop.it

Have you decided that you need to begin, firmly establish, or update your online presence — but you feel stuck, wondering what platform to use, what networks to join? I’ll help you identify which content management software, social media venues, &/or content curation sites are not only of the most value to your brand & product identities, but best suited to your own assets.


Do you feel overwhelmed by technology? Does trying to understand SEO & PR, let alone implement best practices, leave you feeling frustrated? Does the learning curve threaten your ROI? Time is money, after all; so sweating it out alone can really cost you! Let me help you worry less about the latest plugins and gadgets and, instead, concentrate more on how to collect the data you need — and how to use the data you have.


Do so-called “simple” webpages & profiles intimidate you, forcing you to procrastinate? I’ll personally train you in how to set up those sites with one-on-one tutoring. Or, if you prefer, I can set them up for you.


Whether you could use some help getting started or staying motivated, whether you need someone to steer you in the right direction or just be a sounding board to help you sort out all the things you have read (or that are in your head!), I can help. Schedule a consultation appointment with me, and we can discuss in real-time — on the phone, via chat/instant messenger, or in email — your business needs.


Via Laura Brown
more...
No comment yet.
Rescooped by Deanna Dahlsad from Consumption Junction
Scoop.it!

5 Tips for Writing Stellar Product Descriptions | The Etsy Blog

5 Tips for Writing Stellar Product Descriptions | The Etsy Blog | A Marketing Mix | Scoop.it
Crafting item descriptions can feel like an art form in itself. Learn how to create listings that entice buyers and reflect your shop's unique style.
more...
No comment yet.
Rescooped by Deanna Dahlsad from Consumption Junction
Scoop.it!

What’s Next for Native Ads?

What’s Next for Native Ads? | A Marketing Mix | Scoop.it

Native advertising is flourishing across social media, content portals, news properties, video-sharing sites and streaming services. Increased mobile use of these venues has fueled much of the growth, since native ads work best in the content streams that people tend to access on smartphones and tablets, according to a new eMarketer report, “Native Advertising: Difficult to Define, but Definitely Growing.”

Perceptions about what constitutes native advertising are as varied as the ads themselves and the places where they appear. There’s still disagreement over basic terminology such as “native advertising,” “sponsored content” and “branded content.” Some make distinctions among those terms, while others use them interchangeably.

Deanna Dahlsad's insight:

I find properly crediting as "sponsored content" the most ethical, but many advertisers do not like that for fear that readers will see it for what it is, advertising.

more...
Deanna Dahlsad's curator insight, March 23, 4:32 PM

I find properly crediting as "sponsored content" the most ethical, but many advertisers do not like that for fear that readers will see it for what it is, advertising.

Deanna Dahlsad's curator insight, March 23, 4:33 PM

I find properly crediting as "sponsored content" the most ethical, but many advertisers do not like that for fear that readers will see it for what it is, advertising.

Rescooped by Deanna Dahlsad from Readin', 'Ritin', and (Publishing) 'Rithmetic
Scoop.it!

The Old Advertising Mantra

The Old Advertising Mantra | A Marketing Mix | Scoop.it
Magazine Advertising
littlebunnysunshine:
“ 1942-(via File Photo)- by File Photo on Flickr.
more...
No comment yet.
Scooped by Deanna Dahlsad
Scoop.it!

Vintage 7-Up Ad

Vintage 7-Up Ad | A Marketing Mix | Scoop.it
learntobabble:
“ thegikitiki:
“ Detail from Vintage 7-Up Advertisement.

Pyrex :)
Deanna Dahlsad's insight:

Soda for breakfast is not a new idea. ;)

more...
No comment yet.
Rescooped by Deanna Dahlsad from Marketing Revolution
Scoop.it!

Why You Have Been Thinking of Social All Wrong - How Social Media Supports SEO

Why You Have Been Thinking of Social All Wrong - How Social Media Supports SEO | A Marketing Mix | Scoop.it
Social media was not intended to be a soapbox for businesses to talk about themselves. Consumers don't owe your brand anything. They don't have to share your content, they don't have to interact with posts and they certainly don't have to suggest your page to other people.

Via John van den Brink
more...
Martin (Marty) Smith's comment, March 19, 2:02 PM
This is another GREAT Marketing Revolution Scoop by @John van den Brink. Thanks JvdB. Marty
bill grishaw's curator insight, March 19, 3:36 PM

fall in love, play the game!!! #contentmarketing2014 #shoshin #billgrishaw

Marc Kneepkens's curator insight, March 20, 5:32 AM

Of course great content is key to what happens with your social media. And if you don't produce is, curate it.

Rescooped by Deanna Dahlsad from Sex Work
Scoop.it!

Why Spam Is Bad For Your Business

Why Spam Is Bad For Your Business | A Marketing Mix | Scoop.it

Now, you might think that anyone with a blog or website would know how inappropriate and annoying spam comments are, but a few of them sincerely seemed unaware that what they’d done was poor form. So here’s my quick attempt to educate folks on the subject.


Leaving spam comments isn’t just poor form — it’s a poor thing to do for many reasons.


First of all, despite what some poor &/or ignorant marketing folks will tell — and sell — you, spam links are not good for SEO


Via Gracie Passette
more...
No comment yet.
Rescooped by Deanna Dahlsad from digital marketing strategy
Scoop.it!

Video Is the New Face of Content Marketing [Infographic]

Video Is the New Face of Content Marketing [Infographic] | A Marketing Mix | Scoop.it

Experts predict that video is the new face of content marketing. 


Via Stefano Principato, malek
more...
Stefano Principato's curator insight, March 9, 6:45 AM

Reasons for that are numerous, for example:

  1. YouTube is the 2nd largest search engine;
  2. Videos are 53 times more likely to show up on the 1st page of search results;
  3. Videos can drive engagement upto 300%;
  4. and many more.



malek's curator insight, March 9, 3:19 PM

The growing popularity of video means that consumer excitement speaks volumes about a product.

Marketers are searching high and low for a way to get people Youtubing, tweeting, Facebooking, and Instagramming, they can build a fast social following.

Antoine Knockaert's curator insight, March 10, 7:52 AM

Very interesting !

Rescooped by Deanna Dahlsad from Sex Work
Scoop.it!

Best Places For Adult Advertising

Best Places For Adult Advertising | A Marketing Mix | Scoop.it
With the number of advertising programs that limit or down-right prevent adult products, services, and websites from participating, I'm often asked about just where adult businesses can advertise o...

Via Gracie Passette
Deanna Dahlsad's insight:

Includes solid info for mainstream advertisers (but there are NWS images as example ads).

more...
malek's comment, March 9, 4:41 PM
Wow, and I think cats occupy the internet!
Gracie Passette's comment, March 9, 8:07 PM
@malek, surely you jest ;)
Rescooped by Deanna Dahlsad from Social Marketing and SEO
Scoop.it!

The Dos and Don'ts of Modern SEO - eZanga Articles - eZanga

The Dos and Don'ts of Modern SEO - eZanga Articles - eZanga | A Marketing Mix | Scoop.it

Via Ally Greer
more...
Ally Greer's curator insight, February 25, 12:27 PM

Here's a useful infographic on SEO best and worst practices created by Vertical Response and shared by eZanga.


What would you add?

APIntd's curator insight, March 10, 1:43 PM

pour l'instant

Rescooped by Deanna Dahlsad from Pur-T Marketing Madness
Scoop.it!

Why People Don't Trust Your Landing Page Testimonials

Why People Don't Trust Your Landing Page Testimonials | A Marketing Mix | Scoop.it
Turns out that social proof isn't foolproof. Here are 4 ways to get customers to trust your landing page testimonials.

Via Baochi, Jacqueline Taylor-Adams
more...
Jacqueline Taylor-Adams's curator insight, February 11, 5:20 PM

Time to learn, baby, learn! Great instructive article. It gives you the current state of testimonials, the why not and the why, and then ends with four distinct actions for you to take to make your testimonials more trustworthy.


Thanks to Pratik Dholakiya of Unbounce for providing implementable and relevant marketing information.

Rescooped by Deanna Dahlsad from digital marketing strategy
Scoop.it!

Does Website Speed Affect Your Ranking? (infographic)

Does Website Speed Affect Your Ranking? (infographic) | A Marketing Mix | Scoop.it
Have you ever been to a slow site and it felt like it took hours to load? You look down at your computer clock and really only 30 seconds have gone by. That's just the user experience on a slow site- the real question is “Does your website speed effect your ranking?”
Will your slightly slower site be penalized by Google and other search engines when you clients are even looking for you?
In this easy to understand graphic, we see that 1 second makes all the difference in the world. And after just 6 short weeks of poor load times, your site can lose 75% of it’s traffic to that page.
If you have a low ranking you might want to follow some of the Google Guidelines to pre-load your most popular pages to increase your site’s overall performance.

Via Lauren Moss, John van den Brink, malek
more...
Mr Tozzo's curator insight, March 4, 5:12 AM

Does Website Speed Affect Your Ranking? (infographic)

Carlos Polaino Jiménez's curator insight, March 8, 3:12 AM

SEO SEO, al final todo es KPI's y posicionamiento. 

outofseo's curator insight, April 4, 2:27 AM

Website speed affects ranking and conversions. Pages load time is an important issue to be fixed if load time is over 3 sec.

 

Rescooped by Deanna Dahlsad from Kitsch
Scoop.it!

Wanted: The Shell of Dupont Nylon in 15 Quick-On-The-Draw Colors

Wanted: The Shell of Dupont Nylon in 15 Quick-On-The-Draw Colors | A Marketing Mix | Scoop.it
more...
No comment yet.
Scooped by Deanna Dahlsad
Scoop.it!

Capitalism, Animals, and the Ownership of Icons

Capitalism, Animals, and the Ownership of Icons | A Marketing Mix | Scoop.it

Carni K sent in an interesting story about Kellogg’s, the cereal company. Kellogg’s is suing the Maya Archaeology Institute (MAI), a non-profit Guatemalan organization aimed at protecting the local history, culture, and natural environment. Why? It uses a toucan in its logo.

more...
No comment yet.
Scooped by Deanna Dahlsad
Scoop.it!

Driven by Facebook and Google, Mobile Ad Market Soars 105% in 2013

Driven by Facebook and Google, Mobile Ad Market Soars 105% in 2013 | A Marketing Mix | Scoop.it
Global mobile ad spending increased 105.0% last year to hit $17.96 billion, according to new eMarketer estimates. Spending on mobile ads worldwide will rise another 75.1% in 2014, thanks largely to Facebook and Google.
Deanna Dahlsad's insight:

Why some call Facebook "Ad Face".

more...
Marty Koenig's curator insight, March 26, 7:55 AM

Makes you wonder what's next.

Scooped by Deanna Dahlsad
Scoop.it!

Not Happy with Your Email Metrics? Include a Coupon

Not Happy with Your Email Metrics? Include a Coupon | A Marketing Mix | Scoop.it
Marketers are seeing far more success with emails that include coupons vs. those that do not. Research finds that such communications increase open, click and transaction rates, as well as revenue per email.
Deanna Dahlsad's insight:

It's still direct marketing, y'all.

more...
Deanna Dahlsad's curator insight, March 23, 4:11 PM

Surprise! Consumers want to open an email that has something in it for them.

Rescooped by Deanna Dahlsad from Herstory
Scoop.it!

DPopTart, He’ll do anything… Even meet his own needs and...

DPopTart, He’ll do anything… Even meet his own needs and... | A Marketing Mix | Scoop.it

He’ll do anything… Even meet his own needs and clean up after his own meal.

more...
No comment yet.
Rescooped by Deanna Dahlsad from Nerdy Needs
Scoop.it!

Ad Campaign Challenges Beauty Ideals By Replacing Female Models With Ph.D.s

Ad Campaign Challenges Beauty Ideals By Replacing Female Models With Ph.D.s | A Marketing Mix | Scoop.it
How’s this for subverting conventional standards of beauty? In their new spring fashion campaign, clothing brand Betabrand replaced professional models with Ph.D.s and aspiring Ph.D.s. Challenging the ridiculous cultural notion that women can’t be both beautiful and ambitious, th
more...
No comment yet.
Rescooped by Deanna Dahlsad from Content Curation World
Scoop.it!

Content Curation Has Been Hijacked

Content Curation Has Been Hijacked | A Marketing Mix | Scoop.it
Content Curation Is Not a Marketing Technique
Via Robin Good
Deanna Dahlsad's insight:

Many solid points here; but also worthy of reading for simply knocking the "easy way" mentality of many "quick marketing plans" out there.

more...
MyKLogica's curator insight, March 21, 11:07 AM

Personalmente, los denomino de formas diferentes, "Gestión" y "Curación" de contenidos, puesto que aunque en la gestión no se aporta el valor diferencial del punto de vista del curador, aún así es una gran labor la de seleccionar buen contenido y ayudar en su difusión.


Personally I call them differently as content "management" and "curation"; as though with management we haven´t the added value of the personal point of view of the curator, still it is a great job to find and select good, quality content.

i.e. Realty's curator insight, March 25, 1:06 PM

Are you creating value or noise?

Barbara Hart Radisavljevic's curator insight, March 26, 4:13 PM

Quality content curation takes time. It takes time to read sources before promoting them. 

Rescooped by Deanna Dahlsad from digital marketing strategy
Scoop.it!

Infographics as press releases: 3 beautiful examples

Infographics as press releases: 3 beautiful examples | A Marketing Mix | Scoop.it

Research has shown that multimedia elements increase the number of views a message receives. With that in mind, it might be time to reconsider your next press release.


Via massimo facchinetti, malek
more...
Martin (Marty) Smith's curator insight, March 11, 9:28 AM

Great @malek share of a very cool idea. Want someone to really pay attention to your press release? Tell a story in graphics. Infographics as Press Releases earn our Birth of the Cool mention of the day! 

Neil Ferree's comment, March 15, 8:16 AM
Hey Marty, I picked a cool tip from Rebekah the other day on a Hangout RE: the Cavna web based image app. I "really" like the concept of story telling via an Infographic so I'm hoping this tool might be my entre to using your idea to work up an infographic PR piece and see how I do?
Martin (Marty) Smith's comment, March 18, 4:40 PM
Cool @Neil Ferree Go for it Looking forward to your report on Cavna app. Marty
Rescooped by Deanna Dahlsad from Consumption Junction
Scoop.it!

Shoppers Look for Quality—Not Deals

Shoppers Look for Quality—Not Deals | A Marketing Mix | Scoop.it
Shoppers aren’t too concerned with getting items at a low price. Instead, they’re looking for “superior quality products”—something consumers are increasingly prioritizing when looking to purchase.
more...
Rescooped by Deanna Dahlsad from Herstory
Scoop.it!

BETTIE PAGE WITH THE KU KLUX KLAN: CELEBRITY BRANDING AND SURFACE DEEP SELLING OF THE DEAD | Paraphilia Magazine

BETTIE PAGE WITH THE KU KLUX KLAN: CELEBRITY BRANDING AND SURFACE DEEP SELLING OF THE DEAD | Paraphilia Magazine | A Marketing Mix | Scoop.it

Via Craftypants Carol, Deanna Dahlsad
more...
No comment yet.
Suggested by Candace Fowler Chira
Scoop.it!

It’s Twitter Time: The Final Chapter (aka Part 3) | Marketing With Candace

It’s Twitter Time: The Final Chapter (aka Part 3) | Marketing With Candace | A Marketing Mix | Scoop.it

By now you should have your Twitter profile setup and optimized.  You are following people on Twitter that are like minded individuals (not just your Aunt Sally and Cousin Lester) within your niche.

The second thing you should have set up are your accounts on Just Retweet and Viral Content Buzz.

Puttin’ the Twitter Pieces Together

more...
No comment yet.
Scooped by Deanna Dahlsad
Scoop.it!

Guess Which Online Marketplace Is Advertising on TV?

Guess Which Online Marketplace Is Advertising on TV? | A Marketing Mix | Scoop.it

Time and again, we hear online merchants urging online marketplaces to advertise their sites more prominently, with many sellers advocating TV campaigns to drive shoppers to their listings. eBay and Overstock.com have run some memorable television ads in the past, but for the most part, online marketplaces stick with Internet, email and affiliate marketing to attract shoppers.


So news that Rakuten.com Shopping has begun promoting its marketplace through television and billboard advertising in the U.S. is big news, even though they are testing the campaigns in limited geographic areas.

more...
No comment yet.
Rescooped by Deanna Dahlsad from SEO and Social Media Marketing
Scoop.it!

How Content Marketing Affects Search Engine Rankings [Infographic]

How Content Marketing Affects Search Engine Rankings [Infographic] | A Marketing Mix | Scoop.it

To help explain the importance of content marketing, Neil Patel has put together an infographic to show you how content marketing impacts search engine rankings and how you can use it to help grow your business.

 

 

 


Via Antonino Militello
more...
Phoenix SEO Services's curator insight, February 14, 11:16 AM


Scottsdale Arizona SEO search engine firm Webspand is a great Phoenix digital marketing agency that offers international S.E.O. services as well as Dubai, NYC, Phoenix, and Las Vegas website design.  Our media buying strategists will manage all of your social media marketing campaigns and your inbound SEO optimization strategies.  We build authority websites based on content marketing and link building.

Parmveer Singh's curator insight, February 15, 9:01 PM

3 Content Marketing Tips from Neil Patel.

 

Andrew Taylor's curator insight, February 17, 8:34 AM

Just the kind if information to help you grow your business.

Rescooped by Deanna Dahlsad from digital marketing strategy
Scoop.it!

The Ultimate Google Plus Posting Guide!

The Ultimate Google Plus Posting Guide! | A Marketing Mix | Scoop.it
Learn easy Google Plus posting tips & tricks that will help you increase the visibility and engagement of your posts.

Via Jaana Nyström, Cendrine Marrouat - www.socialmediaslant.com, malek
more...
Cendrine Marrouat - www.socialmediaslant.com's curator insight, February 6, 11:56 PM


One of the best posts I have read on the topic. Tons of useful tips!

malek's curator insight, February 7, 3:51 AM

Good collection of tips and sources.

Venkatesh Iyer (venkyiyer.com)'s curator insight, February 7, 10:00 PM

Super post!