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The Scoop On Content Curation & Scoop.It

The Scoop On Content Curation & Scoop.It | A Marketing Mix | Scoop.it

Once Snip.It pulled the plug on the content curation site, thereby pulling the rug out from under the feet of content curators like myself, I began speaking with the fine folks at Scoop.it

Deanna Dahlsad's insight:

Discussing the pros & cons of Scoop.it with Co-founder & CEO, Guillaume Decugis.

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Cendrine Marrouat - SocialMediaSlant.com's comment, January 25, 2013 1:50 PM
I'm going to read this before the end of the weekend!
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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Sexy Carl’s Jr. 'All Natural' ad not selling for Carl's Jr., firm says

Sexy Carl’s Jr. 'All Natural' ad not selling for Carl's Jr., firm says | A Marketing Mix | Scoop.it
Busty models bikini models aren’t moving burgers.

Via Rob Duke
Deanna Dahlsad's insight:

Let's all act surprised.

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The Ideal Length of a Blog Post, Facebook Update and Email Subject Line

The Ideal Length of a Blog Post, Facebook Update and Email Subject Line | A Marketing Mix | Scoop.it
You’re asking all the right questions…

  • How long should an email subject line be?
  • How long should your blog post be?
  • How long should your [Insert digital content here] be?

Buffer surveyed, tested, and measured to find the ideal length of everything online (including your email subject lines), and then they put it into a nifty infographic for you.


So I asked heavy hitters in different fields to weigh in on Buffer’s results… and then some. These experts are expanding on the ideal length of social content with their own tips and strategies for maximizing the space you have....


Via Jeff Domansky
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Amber Childress's curator insight, March 19, 1:08 PM

Useful and trustworthy guidance for your online marketing content.

Jeff Domansky's curator insight, March 20, 1:38 PM

Make sure to see the expert comments for added insight! Recommended reading.  9/10

Debra Walker's curator insight, March 20, 6:47 PM

Great to have access to information like this.

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5 New Facebook Features and How Marketers Should Use Them |

5 New Facebook Features and How Marketers Should Use Them | | A Marketing Mix | Scoop.it
Are you taking advantage of the most recent Facebook features? Here are five ways to incorporate recently revealed Facebook features into your marketing.
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B2B Inbound Marketing: Top Tactics, Goals, and Challenges

B2B Inbound Marketing: Top Tactics, Goals, and Challenges | A Marketing Mix | Scoop.it
Marketing Strategy - Only 27% of B2B leaders say their inbound marketing efforts are very successful in helping to achieve important objectives, according to a recent report from NetProspex and Ascend2.
Deanna Dahlsad's insight:

"Content creation is rated as both the most effective inbound tactic and the most difficult to execute."

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Going Viral: 8 Easy Ways to Get Maximum Traffic to Your Blog Post (23/30)

Going Viral: 8 Easy Ways to Get Maximum Traffic to Your Blog Post (23/30) | A Marketing Mix | Scoop.it
Hi there blogger, super pleased to meet you! I see you’ve been hard-pressed to write some really creative and informative content. I know that you’re spending a great amount of time on research and conceptualizing, Great job! Who wants some crappy content anyway, right? If you’re going to publish something, might as well make it pretty. Now I know you just want to get the word out with the slight possibility of turning some heads, correct? Nah, I don’t think so. Let’s be real here, What you really want is your post to explode and go viral. Max visits and […]
Deanna Dahlsad's insight:

Not entirely a new 8 step plan, but relatively concise and with some good resource links.

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Rescooped by Deanna Dahlsad from You Call It Obsession & Obscure; I Call It Research & Important
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Antique Up-Skirt Action

Antique Up-Skirt Action | A Marketing Mix | Scoop.it
Who doesn't like a company that preaches values while looking up a lady's skirt? After complaining about Uncle Sam's tax, ye olde Day & Night tobacco company wants you to get your money's worth...
Deanna Dahlsad's insight:

Ye Olde Advertising

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The Ultimate Guide to Hashtags

The Ultimate Guide to Hashtags | A Marketing Mix | Scoop.it

You see them everywhere around the web… From Twitter to Instagram, hashtags are an essential part of social media. So, why should you care about hashtags?


Via Kamal Bennani
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Jen Pollard's curator insight, February 23, 7:50 PM

Great infographic explaining the basics of hashtags and how they vary across different social media platforms. 

Kristie's curator insight, February 25, 9:55 PM

Good reference on hashtags.

Miguel A. de Jesus's curator insight, March 20, 1:45 AM

Great Guide.

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Why Google Should Fear Facebook's New Product Ads: Social network's targeting threatens retail search dominance

Why Google Should Fear Facebook's New Product Ads: Social network's targeting threatens retail search dominance | A Marketing Mix | Scoop.it
Anything Google can do Facebook wants to do better. And with the latter's new product ads, it has a data advantage that could lead to big revenue for the social network.
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How Social Media Listening Can Improve Your Content Marketing

How Social Media Listening Can Improve Your Content Marketing | A Marketing Mix | Scoop.it
Lay the foundation of a strong and sustainable content marketing strategy by using social media listening to create better content for your audience.
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Retail therapy: How Ernest Dichter, an acolyte of Sigmund Freud, revolutionised marketing

Retail therapy: How Ernest Dichter, an acolyte of Sigmund Freud, revolutionised marketing | A Marketing Mix | Scoop.it
“You would be amazed to find how often we mislead ourselves, regardless of how smart we think we are, when we attempt to explain why we are behaving the way we do,” Dichter observed in 1960, in his book “The Strategy of Desire”. He held that marketplace decisions are driven by emotions and subconscious whims and fears, and often have little to do with the product itself. Trained as a psychoanalyst, Dichter saw human motivation as an “iceberg”, with two-thirds hidden from view, even to the decision-maker. “What people actually spend their money on in most instances are psychological differences, illusory brand images,” he explained.

At a time when national companies were aggressively jockeying for position among Americans—a suddenly cash-happy and acquisitive bunch—Dichter promised a way to influence consumers' brains. If shopping was an emotional minefield, then strategic marketing could be a gold mine for companies.

Between the late 1930s and 1960s Dichter became famous for transforming the fates of businesses such as Procter & Gamble, Exxon, Chrysler, General Mills and DuPont. His insight changed the way hundreds of products were sold, from cars to cake mix. He pioneered research techniques such as the focus group, understood the power of word-of-mouth persuasion and earned startling fees for his theories. By the late 1950s his global business reached an annual turnover of $1m ($8m today), and he enjoyed a reputation as the Freud of the supermarket age.
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26 Universal Questions for Positioning Your Brand (and Creating Your Brand Story)

26 Universal Questions for Positioning Your Brand (and Creating Your Brand Story) | A Marketing Mix | Scoop.it
Marketing Strategy - How do you position your brand for success? What is the most compelling story you can tell about your business? Those are two of the most substantial questions marketers and ...
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The one decision we all make constantly. Or why we must curate or die in 2015.

The one decision we all make constantly. Or why we must curate or die in 2015. | A Marketing Mix | Scoop.it

To be visible online, we're caught between a rock and a hard place: we have to publish more and we have to publish better. We must curate or die.

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Why lean is the future of content marketing

Why lean is the future of content marketing | A Marketing Mix | Scoop.it
You've heard it before: you need a content strategy. But how can you make it impacting without huge budgets and resources?
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6 Social Media Practices That Boost SEO

6 Social Media Practices That Boost SEO | A Marketing Mix | Scoop.it

'For the most part, these are staple elements of a successful social media marketing campaign, and as with most SEO strategies, it comes down to one basic principle: the better experience you give your users, the higher you’re going to rank in Google.


Understanding the root causes for social media’s effects on SEO can help you better direct and manage your campaign, ultimately giving your users a better experience, and opening the widest possible channel for new potential customers to find your brand'.

 Read More: http://www.forbes.com/sites/jaysondemers/2015/01/27/6-social-media-practices-that-boost-seo/


Via Antonino Militello
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Graham Drage's curator insight, January 28, 2:09 AM

This summarises the ways that social media activity can boost your website rankings in Search Engines. Yes businesses in Britain need to start engaging with social media!

2DiFore Marketing Solutions's curator insight, January 30, 8:01 AM

We were asked an interesting question last night at an association meeting from a production builder...."does social media work to bring customers to my door"? Well the answer is yes but you must have a plan in place just like building a home, this infographic rounds out this weeks tips! Have a great weekend...

Jeroen Lugtigheid's curator insight, February 24, 2:51 AM

Waarom niet? Een keertje een uitgebreide infographic. Maar wel eentje die de samenhang laat zien tussen zinvolle, rijke social media inzet en Google Ranking. Daar zitten vast wel wat tips tussen die je kunt gebruiken. 

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How Our Brain Determines if the Product is Worth the Price

How Our Brain Determines if the Product is Worth the Price | A Marketing Mix | Scoop.it
Are consumers more likely to buy if they see the price before the product, or vice versa? Uma Karmarkar and colleagues scan the brains of shoppers to find out.
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Take Your Lukewarm Copy & Make It Sizzle

Take Your Lukewarm Copy & Make It Sizzle | A Marketing Mix | Scoop.it
Sensory words are an easy and reliable way to hook your reader. Use them whenever you need to persuade your reader -- here's 100 words to get you started.
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10 Ways to Convert More Customers Using Psychology [Infographic]

10 Ways to Convert More Customers Using Psychology [Infographic] | A Marketing Mix | Scoop.it

Learn how to convert more customers using psychology in this infographic.


Via Kamal Bennani, Deanna Dahlsad
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Rosemary Burnett's curator insight, January 13, 5:45 AM

Ginny Soskey hits the sweet spot with some great ideas on sales conversion using traditional psychology #ecommerce tips, thanks Hubspot for sharing. RB

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Where the Heck to Start with Reddit Marketing: A 5 Step Guide

Where the Heck to Start with Reddit Marketing: A 5 Step Guide | A Marketing Mix | Scoop.it
The secret to reddit marketing is to use it as a community management tool first and content marketing tool second. Here's how to get started.
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Dog Movies Powerfully Influence Dog Ownership

Dog Movies Powerfully Influence Dog Ownership | A Marketing Mix | Scoop.it

Most Americans, when asked if they are affected by advertising, will say “not really.” They think other people are influenced by cultural messages, but that they are somehow immune.


Whether people are shaped by the media they consume seems to be a perpetual question. The fact that billions of dollars are spent every year attempting to influence us is probably a sign that advertisers know it works. Scientists get in on the action, asking pressing questions like: Do violent video games increase violence in real life? Do sexy, thin models hurt girls’ self-esteem? We do the studies and the answers are often inconclusive, probably because of how complicated the relationships are.


Psychologist Stefano Ghirlanda and his colleagues asked a slightly simpler question: Do celebrity dogs influence the popularity of dog breeds? They looked at 100 movies with prominent dog characters from 1939 to 2003 and compared the release date to breed registrations. The answer seems to be: with the exception of box office flops, yes.

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5 Reasons to Use Social Media Even If It's Not Driving (Free) Traffic

5 Reasons to Use Social Media Even If It's Not Driving (Free) Traffic | A Marketing Mix | Scoop.it

Don't let social traffic become an obsession. Social media involvement can help you build a better business in more ways than you think.


Via Kamal Bennani
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indira deshpande's curator insight, January 15, 4:14 AM

Cool post focusing on we have to keep doing social media...

Patricia Alvarez's curator insight, January 15, 4:42 AM

Interesting...

2DiFore Marketing Solutions's curator insight, January 15, 8:00 AM

Have you contemplated abandoning your social media posting strategy because you are not seeing the "reach" you thought you would get? Please don't!!! Social Media is like Networking if you don't show up, shake hands, have conversations with your connections there will never be any referrals coming your way....engage, re-engage, plan and 2015 will be successful!

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The History of Advertising in 60 Seconds - YouTube

The video above provides a 60-second, bird's-eye view of the evolution of the advertising industry, from ad agencies to brand-building to soap operas to bran...

Via k3hamilton
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Karen Goldfarb Copywriter's curator insight, January 20, 1:15 PM

This is a pretty cleaned up version of where advertising came from (aka, no cleavage). 

Rescooped by Deanna Dahlsad from Content Marketing, Curation, Social Media & SEO
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Good Content Is The New SEO. Now What?

Good Content Is The New SEO. Now What? | A Marketing Mix | Scoop.it

Content is the new SEO. We said it, numerous other top sources (like Huffington Post and Neil Patel of Quick Sprout) have said it, and now Rand Fishkin of Moz is talking about it in his latest video.


Via Antonino Militello, Guillaume Decugis
Deanna Dahlsad's insight:

See also: Your Best Tool For SEO (Or, Why Search Engines Are Your Friends)

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ManufacturingStories's curator insight, January 14, 8:39 AM

See how Content Marketing is driving web development plans.  Learn methods of driving traffic via original and curated content using Scoop.it and social media.

Lori Wilk's curator insight, January 14, 8:43 AM

When people receive  #benefits from  #reading your #content they not only appreciate it, they tend to #share it. #Business  #results are not Instant. #Recognition builds over time.#participate ,#Share,#Curate and #Create  Most importantly Get in the Game and Participate with others who also are taking steps to achieve success and #Results. Do your part , get off the sidelines and into the #game.#Share content to help other #entrepeneurs, #Executives and #leaders and yourself today. The #SEO results will happen.You will improve your #SearchEngineRankings. #Hashtags are going to continue to be popular this year and are being used on more #socialmedia #socialnetworking sites than just two years ago.#TFS #BYL 

Chuck Taylor's curator insight, January 15, 12:42 PM

Content seems to be the theme for 2015

 

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What’s Your Social Media Personality Type? | The Etsy Blog

What’s Your Social Media Personality Type? | The Etsy Blog | A Marketing Mix | Scoop.it
Make the most of your social media marketing by choosing the network that's right for you. Take our quiz to find your social media personality type.
Deanna Dahlsad's insight:

Very similar to what I discussed about content curation here http://www.kitsch-slapped.com/2012/09/what-kind-of-curation-site-should-you-use/

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How Much Search Traffic Actually Comes from Googling?

How Much Search Traffic Actually Comes from Googling? | A Marketing Mix | Scoop.it
No one comes even close to rivaling Google for organic search traffic. According to recent research, the search giant accounts for more than 90% of online and mobile web organic search traffic worldwide. Mobile continues to fuel overall organic search growth, and other industry sources put Google's share of US mobile organic search referrals above 85%.
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Marketing Artists vs. Marketing Scientists [INFOGRAPHIC]

Marketing Artists vs. Marketing Scientists [INFOGRAPHIC] | A Marketing Mix | Scoop.it
In a great article published last week, Stan Woods of Velocity Partners offered his thoughts on how fast marketing has developed over the past few months, and the new marketing roles this change has created.
In his closing paragraph, Woods distinguishes between the creative-driven and data-driven marketers by referring to them as “marketing artists” and “marketing scientists,” respectively. Although a slight oversimplification, these distinctions hold a lot of truth about the current divide that
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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tormorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.