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Snip.It Snaps

Snip.It Snaps | A Marketing Mix | Scoop.it
Today, just hours after I tweeted how much I loved the site, Snip.It was purchased by Yahoo. That’s good news for Ramy Adeeb and crew, but it leaves those of...
Deanna Dahlsad's insight:

Could this mean even more for Scoop.It? I just may...

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Laura Brown's comment, January 23, 2013 12:16 AM
I had so many collections at Snipit which I don't have here. I like Scoop.it but the limits (without having a paid account) prevent me from using this site more. I'm especially not keen on paying now, when I have seen how quick everything can be taken away at the whim of someone else.
Cendrine Marrouat - www.socialmediaslant.com's comment, January 23, 2013 12:18 PM
I was shocked as well. I don't understand why they didn't give us the heads up.
Ally Greer's comment, January 23, 2013 3:13 PM
Hey Deanna - I just wanted to let you know that I'm here for you! Please let me know how I can help and I look forward to getting the conversation started.
@Laura: I'm Ally, Scoop.it's Community Manager, and I'd be glad to talk further with you about how I can make your experience on Scoop.it as great as it can be. Please feel free to contact me via email ally(at)scoop(dot)it and I look forward to talking more :)
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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Twitter's Founder Unintentionally Gave Content Marketers the Best Advice Ever

Twitter's Founder Unintentionally Gave Content Marketers the Best Advice Ever | A Marketing Mix | Scoop.it
If there’s one mortal sin content marketers commit way too often, it’s obsessing over tools or tactics instead of customers. When we talk marketing, we love to jump right into a discussion about a given social network, a new tactic hitting the blogosphere, or some other content format we “have to” learn. Instead of asking customers how we can help them, we ask other marketers how many words make up an ideal blog post or which marketing automation tool they use. Important? Sure. Good place to start? Nope.


It’s understandable that we do this. We’re experiencing such rapid change all the time, and the new technology now at our disposal is staggering. We’re like a group of kids furiously attacking an ice cream sundae bar: We gorge ourselves on toppings in a wild rush to get the most or best of it all. (“How about some customers with that bowl of marketing tech, kiddo?”) It’s all so damn irresistible and addicting.

Via Brian Yanish - MarketingHits.com
Deanna Dahlsad's insight:

Been preaching about this forever. For ever, I say.

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FAQ: Everything You Need To Know About Retweets

FAQ: Everything You Need To Know About Retweets | A Marketing Mix | Scoop.it
Tweeting and retweeting is part and parcel of life on Twitter, but getting to grips with the basics is more difficult than you originally thought. For example, if you’re being retweeted by a spam account and it’s getting on your nerves, how do you block a retweet? If you’re sharing an article from somebody else’s Tweet, how can you add retweet with a comment? We’re here to answer some of the common questions about retweeting on Twitter. Believe us, there’s more to a retweet than you could ever imagine.
P.S. If you’re looking for tips and tricks on how to craft Tweets that will get retweeted, this blog post is one to add to you

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BogDan Wrzesinski's curator insight, December 3, 2:57 AM

:) — ♛♥♪♥  Well done. Come Invite URL http://tsu.co/GodSent247 @GodSent247 #tsu

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Google AdSense to news site: Change your content, or else | ZDNet

Google AdSense to news site: Change your content, or else | ZDNet | A Marketing Mix | Scoop.it
Google's AdSense has told San Francisco news outlet The SF Appeal that it has three days to remove editorial content that violates its advertising policy. UPDATED.

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How Google Determines Search Results | Visual.ly

How Google Determines Search Results | Visual.ly | A Marketing Mix | Scoop.it
Google’s algorithm is more sophisticated than ever, and its secrets have been the focus of thousands of hours of research and testing. After all, if

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Social Media Managers: How to Find the Time You Need to Do Your Job

Social Media Managers: How to Find the Time You Need to Do Your Job | A Marketing Mix | Scoop.it
Jobs in social media often require behind-the-scenes efforts that we don’t always allow ourselves enough time for.
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4 Tools to Easily Create Videos to Diversify Your Content Marketing

4 Tools to Easily Create Videos to Diversify Your Content Marketing | A Marketing Mix | Scoop.it

There are some awesome online tools that allow you to create professional videos that will diversify your video marketing and let you experiment with genres, styles and types


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malek's curator insight, October 27, 6:11 PM

Three new tools to try, Powtoon looks like a favourite for me. I have been using Animoto for almost a year with reasonable results.

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The Stall & Craft Collective (Exclusive Interview!)

The Stall & Craft Collective (Exclusive Interview!) | A Marketing Mix | Scoop.it
The Stall & Craft Collective is an online craft & gift marketplace, and events directory, which launched in June of this year. This October, they've reached over 30,000 unique visitors and ...
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New Blogger Outreach Research Reveals Insights for Marketers

New Blogger Outreach Research Reveals Insights for Marketers | A Marketing Mix | Scoop.it

I love data, stats and research so I was uber excited to find some new blogger outreach research and of course; I had to share! Econsultancy recently surveyed over 250 of the UK’s top bloggers to provide insights into what bloggers really want when it comes to working with brands and agencies. You can read the study here or keep reading for my summation and what I believe these findings mean to us marketers....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 29, 1:03 AM

Econsultancy recently surveyed over 250 of the UK’s top bloggers about blogger outreach. Here's what bloggers want when working with brands and agencies.

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Affordable #Digital #Marketing Hits Main Street (Which Is Awesome For Small Lingerie Companies & Designers!)

Affordable #Digital #Marketing Hits Main Street (Which Is Awesome For Small Lingerie Companies & Designers!) | A Marketing Mix | Scoop.it
If you thought outdoor advertising was either too expensive or not capable of making a real splash, check out the Zeusvision digital media bus! These literal outdoor advertising vehicles have 31-fo...
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Make content like a girl: how brands are turning to feminism for content inspiration - Brand Republic News

Make content like a girl: how brands are turning to feminism for content inspiration - Brand Republic News | A Marketing Mix | Scoop.it
Marketing campaigns aimed at women are becoming less reliant on tired stereotypes and increasingly eschewing traditional gender roles, says Kath Hipwell, head of content strategy, Red Bee Media. - Brand Republic

Via malek
Deanna Dahlsad's insight:

Just another gimmick?

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malek's curator insight, October 22, 8:17 AM

Crossing the thin line of objectifying into empowering

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Where you get your news depends on where you stand on the issues

Where you get your news depends on where you stand on the issues | A Marketing Mix | Scoop.it
Justin, you write, "Facebook was a source of political news to roughly as many people as local TV was." Pew reported, "Panelists were asked whether they got news from each of the 36 sources (plus local television news) over the past week, and while...

Via Jocelyn Stoller, Deanna Dahlsad
Deanna Dahlsad's insight:

And there's more:


"But the data also shows there are differences in social media usage along ideological lines. Those in the middle of Pew’s ideological breakdown got news on Facebook most often — 53 percent of them in the past week, higher than both consistent liberals (49 percent) and consistent conservatives (40 percent). But while those in the middle may get their news there, those on either end of the spectrum are more likely to shape their Facebook experience with politics in mind. They’re more likely to “like” or follow an issue-based group (60% of consistent liberals and 46% of consistent conservatives, versus 33% of those in the middle). They’re also more likely to follow a political party or elected official there (42 percent of consistent liberals and 49 percent of consistent conservatives, versus only 29 percent of Facebook users as a whole)."

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Deanna Dahlsad's curator insight, October 22, 11:13 PM

And there's more:


"But the data also shows there are differences in social media usage along ideological lines. Those in the middle of Pew’s ideological breakdown got news on Facebook most often — 53 percent of them in the past week, higher than both consistent liberals (49 percent) and consistent conservatives (40 percent). But while those in the middle may get their news there, those on either end of the spectrum are more likely to shape their Facebook experience with politics in mind. They’re more likely to “like” or follow an issue-based group (60% of consistent liberals and 46% of consistent conservatives, versus 33% of those in the middle). They’re also more likely to follow a political party or elected official there (42 percent of consistent liberals and 49 percent of consistent conservatives, versus only 29 percent of Facebook users as a whole)."

Deanna Dahlsad's curator insight, October 22, 11:16 PM

And there's more:


"But the data also shows there are differences in social media usage along ideological lines. Those in the middle of Pew’s ideological breakdown got news on Facebook most often — 53 percent of them in the past week, higher than both consistent liberals (49 percent) and consistent conservatives (40 percent). But while those in the middle may get their news there, those on either end of the spectrum are more likely to shape their Facebook experience with politics in mind. They’re more likely to “like” or follow an issue-based group (60% of consistent liberals and 46% of consistent conservatives, versus 33% of those in the middle). They’re also more likely to follow a political party or elected official there (42 percent of consistent liberals and 49 percent of consistent conservatives, versus only 29 percent of Facebook users as a whole)."

malek's comment, October 24, 9:21 AM
Interesting single column display
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SEO Study: New gTLD Domains DO Boost SEO Rankings

SEO Study: New gTLD Domains DO Boost SEO Rankings | A Marketing Mix | Scoop.it

A SEO study looking into the search impact of new gTLDS vs .COM and other TLD domain extensions. The new gTLDs DO effect search engine rankings, presenting opportunities for new and existing business to benefit.

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The One That I Want

The One That I Want | A Marketing Mix | Scoop.it
I suppose by now you've all seen the latest Chanel N°5 commercial featuring Gisele Bündchen... It's actually a film, directed by Baz Luhrmann. Nothing against Chanel N°5 film, but I remain a Coco g...
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7 social media pros share little-known tips for social networking success

7 social media pros share little-known tips for social networking success | A Marketing Mix | Scoop.it

Here are the seven pros that contributed their tips:


@Mark Traphagen

@ janlgordon

@Mandy Wooley Edwards

@Ileane Smith

Jenn Herman

Cormac Reynolds

Frithjof Petscheleit


Thank you for your participation!


Via Cendrine Marrouat - www.socialmediaslant.com
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Alana Johnson's curator insight, October 9, 3:39 PM

Find out the 7 pros for social media success!  #entrepreneur #success # socialmedia #workfromhome 

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The 8 Essential Tools That Keep a Social Media Agency Humming

The 8 Essential Tools That Keep a Social Media Agency Humming | A Marketing Mix | Scoop.it
Go inside the sharing strategy of a social media agency with 93 connected profiles! See how they get work done and their favorite tools for sharing.
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Guest post: The guide to social networking etiquette (infographic)

Guest post: The guide to social networking etiquette (infographic) | A Marketing Mix | Scoop.it
The following is a guest post by Jennifer Landry. Her bio is at the end of the article. Don't talk with your mouth full. Make eye contact when speaking to people. You might have heard these types o...

Via Cendrine Marrouat - www.socialmediaslant.com
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Kim Library Studies 's curator insight, October 14, 6:28 PM

Social Media Etiquette 

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The battle: original vs aggregated content

The battle: original vs aggregated content | A Marketing Mix | Scoop.it
The battle: original vs aggregated content. From PR Week
Deanna Dahlsad's insight:

The description of "aggregated content" sounds a lot like content curation... To me, aggregating is much more like scraping. However, there are good points in here.

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I Think You're Missing The Big Bottom Line In Those "Skinny" Subway Ads

I Think You're Missing The Big Bottom Line In Those "Skinny" Subway Ads | A Marketing Mix | Scoop.it
Have you seen Subway's latest ad ~ the one with the woman who reminds us to "Eat Fresh!" and stay healthy & slim so we can fit into our sexy Halloween costumes? Jezebel did. And out came the re...
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Content Marketing Case Study: How To Increase Traffic 272% In 30 Days (Without Spending A Penny)

Content Marketing Case Study: How To Increase Traffic 272% In 30 Days (Without Spending A Penny) | A Marketing Mix | Scoop.it
CASE STUDY: How to write a post that receives 10,199 visits in 30 days without spending a penny.

Via malek, Deanna Dahlsad
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malek's curator insight, October 3, 3:59 PM

The skyscraping approach is down to earth, yet highly challening

  • How to find proven content ideas
  • How to identify (and leverage) content weaknesses
  • How to drive thousands of people to your site without spending a penny
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Taco Bell and Chobani Claim Early Success With Instagram Ads

Taco Bell and Chobani Claim Early Success With Instagram Ads | A Marketing Mix | Scoop.it

The results reported by Chobani and Taco Bell are in line with metrics Facebook disclosed from Ben & Jerry's and Levi's last December. ...Neither the brands nor Instagram disclosed the spending by the campaigns, an important factor for advertisers considering the platform. The ads are sold on a CPM basis, meaning advertisers pay a fee based on every 1,000 people reached. Salesforce has estimated the average price of an app-install ad on Facebook at $5.68. Assuming a CPM in the range, both campaigns cost in the tens of thousands of dollars....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 18, 10:28 AM

This is recommended reading for marketing and content marketing pros. Take note of the excellent advice from the marketing director for Chobani.

McKinley Agnesi's curator insight, September 19, 8:47 PM

Seeing the world upgrade like this is amazing! Seeing things be successful on something like instagram is amazing! I really liked how they did it! Spending so little and getting so much out of it. Like Taco Bell really needs advertising, even on instagram but maybe it will push other companies to spend less money and do small things like this! I will like to see how this changes the idea of advertising forever. 

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The Elements of a Compelling Sales Story

The Elements of a Compelling Sales Story | A Marketing Mix | Scoop.it

Story time isn’t just for kids. In my analysis, top sales reps use stories at almost every stage of a deal -- clarifying the product, overcoming objections, answering questions. No matter what step they’re at or what the issue might be, they have a story on hand.


But the powerful art of sales storytelling is only mastered by a few. One reason is that salespeople aren’t taught how to talk about case studies and other marketing content as stories. It’s great to create written case studies, film an accompanying video or two, and put those resources on the website for potential customers. But the next step should be to provide training that walks salespeople through the talking points in the context of a story.


Also, too many sales reps use case studies as a way to puff out their chests. But they’re much more effectively put to use as a way to talk through challenges from the buyer’s perspective. Less “look how great my company is” and more “here’s how our client’s life got better thanks to our help.”


Here are the elements that should be in every sales story, to help both sales and marketing determine how to structure these valuable tales....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 11, 1:02 AM

Craig Rosenberg shares the key components of a compelling sales story.

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96 Bodies You Won't See On Billboards -- But Should

96 Bodies You Won't See On Billboards -- But Should | A Marketing Mix | Scoop.it
Only 5 percent of women have the type of body we see on billboards and in TV commercials.

The "Expose" project wants you to see the remaining 95 percent.

(Some images below may be considered NSFW.)



Blogger and activist Jes Bak...

Via Laura Brown, Gracie Passette
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Berocca - Mind and Body - Featuring Joel McHale?!

No Copyright Intended No Third Party Content Intended For Immediate Removal Please Email glenpatrick604@gmail.com Advertiser: Berocca Ad Url: http://www.buyb...
Deanna Dahlsad's insight:

I have no idea what this product really is.. I thought it was an SNL spoof of products... Joel, what are you doing?!

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What We Really Taste When We Drink Wine

What We Really Taste When We Drink Wine | A Marketing Mix | Scoop.it

Expectations, argued the neuroscientists Lauren Atlas and Tor Wager in a recent review, can influence our experience in two interrelated ways. There is the conscious influence, or those things we are knowingly aware of: I’ve had this wine before and liked or hated it; I’ve been to this vineyard; I love this grape; the color reminds me of a wine I had earlier that was delicious. As our experience grows, so do our expectations. Every time we have a wine, we taste everything we know about it and other related wines. Then there are the unconscious factors: the weather is getting on our nerves, or our dining companion is; we’ve loved or hated this restaurant before; I’m mad at my boss over something he said this morning; the music is too loud, and the room is too cold. These can all affect taste, too, even though they are unrelated to the wine itself.

One of the things wine researchers like to do, in fact, is manipulate some small factor of the environment or the wine to see how perceptions of taste are affected. If we are compelled by the description of the vineyard, its owners, or its history, we are likely to pay more for a bottle. Salzman admits, after we’ve handed in our scores, that that’s the reason he gave us so much background on the wines beforehand.

Information about the vineyard at least tells us something about the wine, but even factors that don’t, like price, can have an influence.

Deanna Dahlsad's insight:

Extrapolate across products, brands, consumers...

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Deanna Dahlsad's curator insight, July 15, 8:04 PM

Extrapolate across products, brands, consumers...

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The Page View Just Won't Die

The Page View Just Won't Die | A Marketing Mix | Scoop.it

Every few months media types seem to loop back to a familiar question: How to measure media beyond the page view.


This week the Financial Timesannounced it would begin exclusively selling display ads off of a new metric: time spent. Medium recently  reported it has started paying certain writers based on total time readers spend on articles. Upworthymade waves back in February ditching page views altogether to focus on what they call “attention minutes.” And back in May the traffic analytics company Chartbeat  launched its “Attention Web” campaign, in an attempt to move beyond the click.


“The thing about time spent is that it plays into three of the biggest trends right now — mobile, viewable impressions, and video,” Eric Franchi, co-founder of the digital ad firm Undertone told BuzzFeed. Franchi, like many others in the ad tech world, have been working to champion viewability, an ad metric that makes sure readersactually see and engage with the ads on the page....


Via Jeff Domansky
Deanna Dahlsad's insight:

It's about time!

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Jeff Domansky's curator insight, June 24, 11:32 PM

Here's why time spent is becoming ever more important as a social media metric.

Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tormorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.