A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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Ad Campaign Challenges Beauty Ideals By Replacing Female Models With Ph.D.s

Ad Campaign Challenges Beauty Ideals By Replacing Female Models With Ph.D.s | A Marketing Mix | Scoop.it
How’s this for subverting conventional standards of beauty? In their new spring fashion campaign, clothing brand Betabrand replaced professional models with Ph.D.s and aspiring Ph.D.s. Challenging the ridiculous cultural notion that women can’t be both beautiful and ambitious, th
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Sexism In The Gambling Industry

Sexism In The Gambling Industry | A Marketing Mix | Scoop.it

With all the talk about sexism in gaming, I think it's time to discuss the sexism in gambling. Everyone knows that the number of female gamblers are increasing, just as it is in gaming; but where are the casinos, online or real world destinations, which cater to these women?


At the start of this century, there were several...

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malek's comment, January 18, 4:44 PM
Sexism and gambling: a kind of addiction
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Sex doesn't sell? This study into women's response to raunchy advertising .

Sex doesn't sell? This study into women's response to raunchy advertising . | A Marketing Mix | Scoop.it

The Independent Sex doesn't sell? This study into women's response to raunchy advertising ...


Via Kip Jules
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Bad Hair Is No Joke (Or, Hairy Situations In Racism & Misogyny)

Bad Hair Is No Joke (Or, Hairy Situations In Racism & Misogyny) | A Marketing Mix | Scoop.it

I don’t know that I actually have to beat all the dead horses in this vintage ad, do I?  [But] while we are on the subject of hair…

Deanna Dahlsad's insight:

One horrible vintage ad (and those who click through to read will find lots of info on hair history).

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Deanna Dahlsad's curator insight, November 20, 2013 12:15 AM

Horrible advertising & hair's cultural power.

Deanna Dahlsad's curator insight, November 20, 2013 12:16 AM

Horrible advertising & hair's cultural power.

Gracie Passette's curator insight, November 21, 2013 7:22 PM

The importanace of hair

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12 Unusual Mid-Century Pageant Queens

12 Unusual Mid-Century Pageant Queens | A Marketing Mix | Scoop.it
In the mid-20th century, businesses began to see the huge commercial possibilities of holding a contest where pretty girls would compete just for the honor of representing their product or main export.
Deanna Dahlsad's insight:

See also: http://www.kitsch-slapped.com/tag/pageants/


How corny will your campaign seem later?

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The Way To A Man’s Heart Is Through His Stomach & Other Lessons In Vintage Cookbooks

The Way To A Man’s Heart Is Through His Stomach & Other Lessons In Vintage Cookbooks | A Marketing Mix | Scoop.it
This is the cover of The Way To His Heart “A Cookbook with a Personality”, 1941; note the figures on the cover. The five female figures on the cover of...
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Deanna Dahlsad's curator insight, November 4, 2013 5:25 PM

One cookbook illustrates so many issues: body image, ageing, racism, marketing & consumerism. Oh, and recipes too ;)

malek's curator insight, November 4, 2013 7:59 PM

KITSCH-SLAPPED describe itself as

"SPECIALIZING IN BAD TASTE FROM A (FEMINIST) CHICK’S PERSPECTIVE. POP CULTURE, PAST & PRESENT, IN YER KISSER."

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Ah, The Chick’s An Old Battle Ax

Ah, The Chick’s An Old Battle Ax | A Marketing Mix | Scoop.it
The “new woman” rode bicycles — and she smoked and likely even chewed tobaccie. So it makes sense that folks would advertise tobacco directly to her. In this antique tobacco...
Deanna Dahlsad's insight:

History in advertising

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The Standard Hotels, DuJour Media, and Violence Against Women

The Standard Hotels, DuJour Media, and Violence Against Women | A Marketing Mix | Scoop.it

DuJour is a new fashion/lifestyle magazine published nationally with localized issues for major cities. The Standard is a “boutique” hotel chain with locations in New York, Miami, and L.A. The image above looks to be taken from the NYC edition (based on the small print on the facing page). Somewhere in the offices where each of these companies does business, one assumes that entire teams of people looked at this and thought it was ok. At an ad agency hired by The Standard, some bright young creative type came up with this ad* in response to the challenge to market a hotel chain to rich people, a group that must certainly include many, many women. All three of these companies made the decision to use violence against women to market a product. Apparently, this isn’t the first time The Standard has been criticized for their advertising choices. Claire Darrow, creative director for Andre Balazs Properties has said these choices amount to “surrendering our ads to art, so to speak…We want to contribute to the magazines…We don’t just want to advertise.” (Update for clarity: This piece is part of a series by Erwin Wurm called “One Minute Sculptures”)


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Via J'nene Solidarity Kay
Deanna Dahlsad's insight:

Ugh

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Marilee Ritchie Hird's comment, August 28, 2013 10:34 AM
It's unclear to me from the photo that there is violence involved. My first thought was that her suitcase was too heavy.
Laura Brown's comment, August 28, 2013 1:03 PM
My first thought was that her other arm is missing, her head may be under the suitcase. Either way, how does that advertise the hotel? Don't they have staff who would have offered to help her? Whatever the situation, heavy luggage, violence, illness... why would a hotel advertise by showing a woman down on the ground? I think that is more the point for me.
Gracie Passette's comment, August 30, 2013 12:32 AM
How can anyone see anything positive about this image? Hurt, wounded, murdered, whatever ~ "immobility" is counter to "travel", isn't it?
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Note To Advertisers: That Sexy Model In Your Ad Isn't Working On Women - International Business Times

Note To Advertisers: That Sexy Model In Your Ad Isn't Working On Women - International Business Times | A Marketing Mix | Scoop.it

In the fickle world of modern-day advertising, there is one certainty we can always count on: Sex sells. Or so we've been trained to believe. Indeed, that age-old mantra of consumerism is repeated so often by marketing executives that it’s accepted with pious conviction, but past research on the effectiveness of sexual imagery in advertising has been at best conflicting and at worst downright murky.


Via Paula Maria Tinoco Trindade
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Magic Control For Those "Calorie-Curves"

Magic Control For Those "Calorie-Curves" | A Marketing Mix | Scoop.it
Via Lulu’s Vintage
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Lane Bryant Needs Tips On How To Be A Gold Digger

Lane Bryant Needs Tips On How To Be A Gold Digger | A Marketing Mix | Scoop.it

"Instead of making me happy, making me feel treated to something special (even though we all know it’s just about you getting your hand in my pocket and getting my money), you peeved me off. For all the efforts of your team of marketers who want to build relationships with me, you forgot some basic rules. Rules gold diggers know:"

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Ye Olde Comfort Hip Corset Truly Chaffes

Ye Olde Comfort Hip Corset Truly Chaffes | A Marketing Mix | Scoop.it

An antique advertising or trade card for the “Comfort Hip” corset by Helm, Snorf & Watson of North Manchester, Indiana. I’m not sure if we’re supposed to sing it… I cannot; for some of the lyrics make me gag...

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Filter, Flavor, Color Too With Glamorous Vanity Fair Cigarettes

Filter, Flavor, Color Too With Glamorous Vanity Fair Cigarettes | A Marketing Mix | Scoop.it

Part of the great marketing movement of making things pink to sell them to women…

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BETTIE PAGE WITH THE KU KLUX KLAN: CELEBRITY BRANDING AND SURFACE DEEP SELLING OF THE DEAD | Paraphilia Magazine

BETTIE PAGE WITH THE KU KLUX KLAN: CELEBRITY BRANDING AND SURFACE DEEP SELLING OF THE DEAD | Paraphilia Magazine | A Marketing Mix | Scoop.it

Via Craftypants Carol, Deanna Dahlsad
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Why Marketers Fear the Female Geek

Why Marketers Fear the Female Geek | A Marketing Mix | Scoop.it
Anjin Anhut lays out the down and dirty facts about how ignoring geeky women seems like good business... and how to change that.

Via malek
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malek's curator insight, January 1, 3:44 PM

 I definitely don't agree to that. "Pink lego is the spade that can dig geek toys out of their sexist hole?

Deb Bailey's comment, January 2, 1:11 PM
Very interesting article. Painting something pink and selling it to women will not work. Women are as geeky as men in many instances - but are invisible. Anyone who really sees that demographic and respects it will make a fortune.
malek's comment, January 2, 5:19 PM
Amen. "Life is better in Pink" is too superficial
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From Chanel to Burberry, fashion is now a branch of the porn industry

From Chanel to Burberry, fashion is now a branch of the porn industry | A Marketing Mix | Scoop.it
These days, models like Keira Knightley (inset) pose open mouthed, their eyes half-closed as if in a state of arousal. Sometimes they lie on their backs, like Rosie Huntington-Whiteley did recently.
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Deanna Dahlsad's curator insight, December 8, 2013 6:04 PM

Despite the fact that this issue was discussed back when I was in college decades ago -- and likely long before that, this article makes the following claims:


  • Fashion adverts no longer sell fashion - they sell sex
  • The pornification of the fashion world is affecting our young girls
  • The advent of airbrushing and rise of internet porn are responsible
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Vintage Ad Featuring Nude by Coby Whitmore

Vintage Ad Featuring Nude by Coby Whitmore | A Marketing Mix | Scoop.it
antipahtico:
“ Coby Whitmore
Deanna Dahlsad's insight:

Yes, you absolutely need a nude female to sell projectors.

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Deanna Dahlsad's curator insight, November 12, 2013 4:04 PM

Yes, you absolutely need a nude female to sell projectors.

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Russian Tampon Commercial

Russian Tampon Commercial | A Marketing Mix | Scoop.it
The Russians don't need images of women playing tennis, wearing white pants and riding around on horses all day to sell tampons - they get straight to the point. Thanks Tim.
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Women’s Yellow Pages

Women’s Yellow Pages | A Marketing Mix | Scoop.it
Women’s Yellow Pages of Greater Milwaukee, 1995-1996. (Please refrain from jokes about “fingers doing the walking” among the women of Milwaukee. Thank you.) Today, Yellow Pages & phone books in...
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Understanding Female Relationships With Greeting Cards

Understanding Female Relationships With Greeting Cards | A Marketing Mix | Scoop.it

While Hallmark was run by a man — or men with a few “poor working girls,” and can be seen as The Man, you can’t deny the serious dedication the company had to targeted marketing. They spent oodles of dollars and gobs of time focused on what sold and who bought it — including focus groups of women. If women weren’t buying the charming illustrations of women in their dainties and picture-laden puns of underthings, Hallmark wouldn’t have made them.Let alone so many of them.


...So one has to at least include the probability that women’s adoration of the female form, our so-called bisexuality or ability to be more fluid in our sexuality, has been around for a long time and perhaps has as much to do with “sex sells,” sexist ads, and our culture’s consumption of pornography as the patriarchy does.


Via Deanna Dahlsad
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Men vs. Women – The Social Media Championship (Infographic) : Jericho Technology, Inc.

Men vs. Women – The Social Media Championship (Infographic) : Jericho Technology, Inc. | A Marketing Mix | Scoop.it
Deanna Dahlsad's insight:

For consideration in terms of reaching your target market and just who might be better at it

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Cesar De Anda Guizar's comment, September 17, 2013 1:33 PM
Muestra la comparacion del uso o el impacto de la redes sociales y el marketing, dividida en los 2 sexos.
Cesar De Anda Guizar's comment, September 17, 2013 1:35 PM
Las mujeres lo usan mas..
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Touch Both Sides For Added Enjoyment (or How To Peeve Female Customers)

Touch Both Sides For Added Enjoyment (or How To Peeve Female Customers) | A Marketing Mix | Scoop.it

So, yeah, that first image is from a European Sony ad and I don’t know about you BUT IT CREEPS ME OUT. Ignoring the skeevy implications (woman’s body is a plaything for men, etc) it’s also just CREEPY AS HELL.

Deanna Dahlsad's insight:

Arg!

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Tess Giles Marshall's comment, March 10, 2013 5:22 AM
In the 21st Century? Unbelievable!
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Think Pink: Collecting Vintage Marketing Materials Which Pander To Women | Collectors' Blog

Think Pink: Collecting Vintage Marketing Materials Which Pander To Women | Collectors' Blog | A Marketing Mix | Scoop.it
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Vintage Illustrated Lingerie Boxes

Vintage Illustrated Lingerie Boxes | A Marketing Mix | Scoop.it
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Earn A Free Romney T-Shirt Or A Signed Photo By Making 300 Calls

Earn A Free Romney T-Shirt Or A Signed Photo By Making 300 Calls | A Marketing Mix | Scoop.it

First I was rolling on the floor lauging my a** off - but then I just gor really scared.

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