A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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How Our Brain Determines if the Product is Worth the Price

How Our Brain Determines if the Product is Worth the Price | A Marketing Mix | Scoop.it
Are consumers more likely to buy if they see the price before the product, or vice versa? Uma Karmarkar and colleagues scan the brains of shoppers to find out.
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The Stall & Craft Collective (Exclusive Interview!)

The Stall & Craft Collective (Exclusive Interview!) | A Marketing Mix | Scoop.it
The Stall & Craft Collective is an online craft & gift marketplace, and events directory, which launched in June of this year. This October, they've reached over 30,000 unique visitors and ...
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Deanna Dahlsad's curator insight, January 13, 2015 4:12 PM

Some vintage is allowed; currently UK only.

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Shoppers Look for Quality—Not Deals

Shoppers Look for Quality—Not Deals | A Marketing Mix | Scoop.it
Shoppers aren’t too concerned with getting items at a low price. Instead, they’re looking for “superior quality products”—something consumers are increasingly prioritizing when looking to purchase.
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PCs Still Tops for Web Shopping Across Categories

PCs Still Tops for Web Shopping Across Categories | A Marketing Mix | Scoop.it
There’s no question mobile devices are more important than ever in the online shopping landscape, but people still prefer PCs for researching and purchasing products and services.
Deanna Dahlsad's insight:

Note how completing a purchase via a mobile device was less common.

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Deanna Dahlsad's curator insight, December 5, 2013 11:45 AM

Note how completing a purchase via a mobile device was less common.

malek's curator insight, December 8, 2013 9:01 AM

Against rhetoric. Probably more research and more readings will explain the findings

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People Shopping on Mobile Devices Visit More Sites Than Those on a PC

People Shopping on Mobile Devices Visit More Sites Than Those on a PC | A Marketing Mix | Scoop.it

Mobile devices have made it possible for people to shop anywhere, anytime, and apparently, they’re taking advantage. According to Millward Brown Digital, people who shop from their mobiles visit more retailer sites than those who shop from their PCs (6.2 retailer visits per month on mobiles versus 2.9 on PCs). Mobile shoppers also use search engines and social media sites more than PC shoppers do. With all that opportunity to capture mobile purchases (or lose them to rivals), there’s all the more reason for retailers to make sure their mobile strategy is airtight.


Via Russ Merz, Ph.D., Deanna Dahlsad
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Russ Merz, Ph.D.'s curator insight, December 5, 2013 9:12 AM

Recent research by Millward Brown Digital shows some interesting shopping behavior differences between mobile and PC based shoppers. However, it is unclear what the base number of shoppers are in each group, or how many use both devices.

Deanna Dahlsad's curator insight, December 5, 2013 10:25 AM

It is nearly impossible not to notice some (more than) probably gender differences here; it sure looks like the men are shopping via mobile phone and tablet, while women are at the pc. This likely means big differences in terms of social sites, such as Pinterest, as well as in the shopping categories themselves.

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Sign up for Free Shop Small marketing materials - American Express OPEN

Sign up for Free Shop Small marketing materials - American Express OPEN | A Marketing Mix | Scoop.it

Give customers a reason to Shop Small® with you on Nov 30. The information you enter below will be used to personalize all of your marketing materials for Small Business Saturday®.


Sign up to get Small Business Saturday marketing materials to help your business stand out.

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Deanna Dahlsad's curator insight, November 6, 2013 11:28 PM

You can get 2 free printed posters from FedEx with this offer!

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Does Search Produce Better Customers Than Social Media?

Does Search Produce Better Customers Than Social Media? | A Marketing Mix | Scoop.it
A new study suggests that online shoppers will spend more money and shop more frequently depending on where they first found your business.

Via Paul Lewis
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Things Your Grandmother Knew: Get Ready To Save & Sell With NerdWallet Indie Shopping

Things Your Grandmother Knew: Get Ready To Save & Sell With NerdWallet Indie Shopping | A Marketing Mix | Scoop.it
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The Curated Shopping Experience: Great Examples at Work

The Curated Shopping Experience: Great Examples at Work | A Marketing Mix | Scoop.it

Robin Good: The shopping experience is about to change as advertising messages keep losing efficiency, at least when compared with trusted social recommendations.

 

And some brands, having well understood this mechanism, are already banking on it. 

 

If you are curious to get a glimpse of what the online shopping experience is increasingly going to look like, look no further than the excellent examples portrayed in this article.

 

From Cloverleafinnovation: "To filter the noise, shoppers increasingly turn for advice to a “trusted source,” which might be a retailer, a manufacturer brand, a mass media source (e.g. magazine, TV), or close, personal contacts.

 

We just don’t have time to visit every store, research every product feature and benefit, and uncover the optimal “just right for me” product.

 

Instead, shoppers are now looking for trusted curators who will present us with a small, personally tailored set of choices.

 

Think of it like one of those major traveling exhibits of Titanic or Pompeii artifacts. The museum-goers trust the exhibit curator to choose the most exciting pieces to display, out of hundreds that might be warehoused; to organize them in logical fashion, ideally placing them in some kind of historical or environmental context; and finally to label or describe them so we can understand what we’re viewing and relate it to our own life.

 

Here are three current examples of curation in action:..."

 

Excellent. 9/10

 

Original article: http://www.cloverleafinnovation.com/blog/distributing-curating ;


Via Robin Good
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Making Choices in the Age of Information Overload

Making Choices in the Age of Information Overload | A Marketing Mix | Scoop.it

Why are we listening to signals when we can do the research ourselves? (More on the Advertising as Cult theory)

 

The Internet was supposed to make us smarter shoppers. So why should we still listen to the signals that brands send us?


Via Erika Harrison, Kenneth Mikkelsen
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The Haves & The Have Not (Yet)s Of EBay

The Haves & The Have Not (Yet)s Of EBay | A Marketing Mix | Scoop.it
Recently eBay released this infographic based on information gathered by Hunch, a recent eBay acquisition, on “the core differences between people who have bought or sold something on eBay vs....
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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
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Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.