A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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The Elements of a Compelling Sales Story

The Elements of a Compelling Sales Story | A Marketing Mix | Scoop.it

Story time isn’t just for kids. In my analysis, top sales reps use stories at almost every stage of a deal -- clarifying the product, overcoming objections, answering questions. No matter what step they’re at or what the issue might be, they have a story on hand.


But the powerful art of sales storytelling is only mastered by a few. One reason is that salespeople aren’t taught how to talk about case studies and other marketing content as stories. It’s great to create written case studies, film an accompanying video or two, and put those resources on the website for potential customers. But the next step should be to provide training that walks salespeople through the talking points in the context of a story.


Also, too many sales reps use case studies as a way to puff out their chests. But they’re much more effectively put to use as a way to talk through challenges from the buyer’s perspective. Less “look how great my company is” and more “here’s how our client’s life got better thanks to our help.”


Here are the elements that should be in every sales story, to help both sales and marketing determine how to structure these valuable tales....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 11, 2014 1:02 AM

Craig Rosenberg shares the key components of a compelling sales story.

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Not Happy with Your Email Metrics? Include a Coupon

Not Happy with Your Email Metrics? Include a Coupon | A Marketing Mix | Scoop.it
Marketers are seeing far more success with emails that include coupons vs. those that do not. Research finds that such communications increase open, click and transaction rates, as well as revenue per email.
Deanna Dahlsad's insight:

It's still direct marketing, y'all.

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Deanna Dahlsad's curator insight, March 23, 2014 7:11 PM

Surprise! Consumers want to open an email that has something in it for them.

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Study: Only 1% of Facebook 'Fans' Engage With Brands

Study: Only 1% of Facebook 'Fans' Engage With Brands | A Marketing Mix | Scoop.it

If there's an overall caution, it's against, in the words of Ms. Nelson-Field, "putting a disproportionate amount of effort into engagement and strategies to get people to talk about a brand, when you should be spending more time getting more light buyers."

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An Autopsy of a Dead Social Network | MIT Technology Review

An Autopsy of a Dead Social Network | MIT Technology Review | A Marketing Mix | Scoop.it
Following the collapse of the social network Friendster, computer scientists have carried out a digital autopsy to find out what went wrong.

Via Jordan Sanders, Deanna Dahlsad
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Jordan Sanders's curator insight, February 28, 2013 10:53 PM

An interesting read - explains the reasoning behind a social networks collapse - using the case study of Friendster and its decline. #cmgr #cmgrchat

Deanna Dahlsad's curator insight, March 1, 2013 8:00 AM

What I find most interesting about this is the fact that the issued noted are exactly the same for real world businesses, including retail; however, the data is easier to obtain in the digital world, as opposed to ethographic research.

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Understanding the Domain Validation Change | eBay Partner Network Blog

Understanding the Domain Validation Change | eBay Partner Network Blog | A Marketing Mix | Scoop.it

"Starting today, we’re launching a pilot of sorts that will allow partners to promote eBay on any site in a manner that fits within the spirit of our Code of Conduct."

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Deanna Dahlsad's curator insight, February 21, 2013 12:51 AM

Among other things, eBay affiliates may now use social media to share their affiliate links.

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The Most Dangerous Threat to Your Online Marketing Efforts

The Most Dangerous Threat to Your Online Marketing Efforts | A Marketing Mix | Scoop.it

A decision made by another party, one they had no control over, took a wonderful business and destroyed it.And that’s precisely what you risk every day you make your business completely dependent on another company.  It might be Facebook. It might be eBay. It might be Google.  It’s called digital sharecropping, and it means you’re building your business on someone else’s land.

And it’s a recipe for heartbreak and failure.


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How Pinterest Drives Online Sales

How Pinterest Drives Online Sales | A Marketing Mix | Scoop.it
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Ever wonder what the difference was between...

Ever wonder what the difference was between... | A Marketing Mix | Scoop.it

public relations, marketing, advertising and branding?  Then you'll enjoy this!


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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
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