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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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What’s Next for Native Ads?

What’s Next for Native Ads? | A Marketing Mix | Scoop.it

Native advertising is flourishing across social media, content portals, news properties, video-sharing sites and streaming services. Increased mobile use of these venues has fueled much of the growth, since native ads work best in the content streams that people tend to access on smartphones and tablets, according to a new eMarketer report, “Native Advertising: Difficult to Define, but Definitely Growing.”

Perceptions about what constitutes native advertising are as varied as the ads themselves and the places where they appear. There’s still disagreement over basic terminology such as “native advertising,” “sponsored content” and “branded content.” Some make distinctions among those terms, while others use them interchangeably.

Deanna Dahlsad's insight:

I find properly crediting as "sponsored content" the most ethical, but many advertisers do not like that for fear that readers will see it for what it is, advertising.

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Deanna Dahlsad's curator insight, March 23, 7:32 PM

I find properly crediting as "sponsored content" the most ethical, but many advertisers do not like that for fear that readers will see it for what it is, advertising.

Deanna Dahlsad's curator insight, March 23, 7:33 PM

I find properly crediting as "sponsored content" the most ethical, but many advertisers do not like that for fear that readers will see it for what it is, advertising.

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Content Curation Has Been Hijacked

Content Curation Has Been Hijacked | A Marketing Mix | Scoop.it
Content Curation Is Not a Marketing Technique
Via Robin Good
Deanna Dahlsad's insight:

Many solid points here; but also worthy of reading for simply knocking the "easy way" mentality of many "quick marketing plans" out there.

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MyKLogica's curator insight, March 21, 2:07 PM

Personalmente, los denomino de formas diferentes, "Gestión" y "Curación" de contenidos, puesto que aunque en la gestión no se aporta el valor diferencial del punto de vista del curador, aún así es una gran labor la de seleccionar buen contenido y ayudar en su difusión.


Personally I call them differently as content "management" and "curation"; as though with management we haven´t the added value of the personal point of view of the curator, still it is a great job to find and select good, quality content.

i.e. Realty's curator insight, March 25, 4:06 PM

Are you creating value or noise?

Barbara Hart Radisavljevic's curator insight, March 26, 7:13 PM

Quality content curation takes time. It takes time to read sources before promoting them. 

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'Pay to play' on the Web?: Net neutrality explained

'Pay to play' on the Web?: Net neutrality explained | A Marketing Mix | Scoop.it
Net neutrality explained. Will you have to pay more for Netflix, or a fee to be able to stream YouTube videos at full speed?
Deanna Dahlsad's insight:

If you've wondered what all the rukus is about, this neatly explains it all.


See also: http://www.ecommercebytes.com/cab/abn/y14/m01/i16/s04



If you want to protect net neutrality (and you should!), you can sign the petition here: http://cms.fightforthefuture.org/tellfcc/

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Deanna Dahlsad's curator insight, January 16, 4:42 PM

If you've wondered what all the rukus is about, this neatly explains it all.


See also: http://www.ecommercebytes.com/cab/abn/y14/m01/i16/s04


Don't kid yourself into thinking this won't have gender bias, race bias, etc. -- it will. This is an issue of the  99%.


If you want to protect net neutrality (and you should!), you can sign the petition here: http://cms.fightforthefuture.org/tellfcc/

Deanna Dahlsad's curator insight, January 16, 4:43 PM

If you've wondered what all the rukus is about, this neatly explains it all.


See also: http://www.ecommercebytes.com/cab/abn/y14/m01/i16/s04


Don't kid yourself into thinking this won't have gender bias, race bias, etc. -- it will. This is an issue of the  99%.


If you want to protect net neutrality (and you should!), you can sign the petition here: http://cms.fightforthefuture.org/tellfcc/

Deanna Dahlsad's curator insight, January 16, 4:45 PM

If you've wondered what all the rukus is about, this neatly explains it all.


See also: http://www.ecommercebytes.com/cab/abn/y14/m01/i16/s04


Don't kid yourself into thinking this won't have gender bias, race bias, etc. -- it will. This is an issue of the  99%.


If you want to protect net neutrality (and you should!), you can sign the petition here: http://cms.fightforthefuture.org/tellfcc/

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Is Your Content Curation Ethical? A 10-Step Checklist

Is Your Content Curation Ethical? A 10-Step Checklist | A Marketing Mix | Scoop.it
Curation is nothing new, but online content curation is still in its early stages. Many content marketers are still unsure about what constitutes ethical content curation. If you're in this group, ...
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Deanna Dahlsad's curator insight, November 22, 2013 10:32 PM

Most of this is common sense, really. But I can't drive home enough two of the points:


Properly credit by prominently linking to the original source


and


Using quotes only; not the entire article.


Also, inserting your own point of view is great -- however, sometimes there are reasons not to; for example, time constraints which have you quickly offering a link and/or when reiterating is like beating a dead horse.

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ToyotaVoice: How Print-On-Demand Is Transforming Self-Publishing

ToyotaVoice: How Print-On-Demand Is Transforming Self-Publishing | A Marketing Mix | Scoop.it

Thanks to the advent of self-publishing, crowdfunding and e-commerce, indie artists of all kinds are launching their creative careers as solopreneurs...


...“When you make something easier to do, people do more of it,” wrote Thompson. “‘Print-on-demand’ publishing is about to do the same thing to books. It’ll keep them alive—by allowing them to be much weirder.


”By ‘weirder’ Thompson means more individualized and diverse. And he was correct. Bowker has reported increases in the numbers of book titles published overall for years, despite decreases in titles published by traditional publishers. The bibliographic information clearinghouse reported the growth has been ”driven almost exclusively by a strong self-publishing market.”...


Via Jeff Domansky
Deanna Dahlsad's insight:

Weird is beautiful. ...Profitability, well... Perhaps the beautiful worry less about such things.

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Jeff Domansky's curator insight, August 4, 2013 5:30 PM

Maybe ebooks aren't killing publishing after all? Weird huh? 

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Create your blog for free

Create your blog for free | A Marketing Mix | Scoop.it
OverBlog Portal! The latest news and the best posts from our bloggers! Create your blog for free on OverBlog! Forums, communities and blog directory on OverBlog!

Via Ana Cristina Pratas, RitaZ, michel verstrepen, Cendrine Marrouat - www.socialmediaslant.com, Deanna Dahlsad
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RitaZ's comment, March 14, 2013 5:56 AM
thank you for sharing views!
Gracie Passette's comment, March 15, 2013 12:50 AM
This OverBlog is very hard to navigate and there's no search, which is infuriating. Also, they say "no porn" which, as it is a "know it when I see it" thing, means anyone dealing with sexuality in any form likely isn't welcome. Instead, OverBlog says adult folks should go to their other site, http://www.erog.fr/ ~ however, that is also confusing and lacks search ~ and is also all in French.
Laura Brown's comment, March 19, 2013 9:44 PM
Sites which offer blogs like this are way out of date and out of touch with the current situation on the Internet. The "free blog" thing has come and gone. Pick Blogger.com or WordPress.com and be done with it. Anything else is too risky and not likely to stick around very long.
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Curation Is The New Black; But Will It Get In The Black?

Curation Is The New Black; But Will It Get In The Black? | A Marketing Mix | Scoop.it

There’s a lot of talk about content curation; but is anyone making money?

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Brian Yanish - MarketingHits.com's comment, October 3, 2012 8:31 AM
Indirectly I've monetized my use of Scoop.it by driving traffic to my websites. I'm working on a whitepaper that will explain how. Right now I'm still gathering analyitic results for it.
Guillaume Decugis's comment, October 3, 2012 9:37 PM
Looking forward to read that Brian! I'm curious what you guys think of a solution like http://linqia.com - we've been exchanging with their founders on whether it could be a good solution for our users or not. Nothing decided yet but as we're discussing monetization, I'd love to have your thoughts (or anybody else's interested in that).
Brian Yanish - MarketingHits.com's comment, October 5, 2012 1:16 AM
I've always wondered about the legal part of putting ads with curated content. Say I scoop a New York Times article word for word and there is an ad displayed on Scoop.it with the copied article.
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How Brands are Creatively Using Technology to Make Print Advertising More Effective

How Brands are Creatively Using Technology to Make Print Advertising More Effective | A Marketing Mix | Scoop.it
Since industry estimates now peg the average time a reader spends looking at your ad at 3 to 5 seconds, a successful print campaign now hinges upon eye-catching presentations that are meant to capture and resonate with the audience.
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Branding 101 For Publishers in the Digital Age

Branding 101 For Publishers in the Digital Age | A Marketing Mix | Scoop.it
But times really have changed. Attention on the end user is rising; the intermediary structure is declining. And publishers should be rethinking their branding strategies, at the core of which are imprints, as they address the emerging marketplace realities.

Via Sara Rosett
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How the e-book landscape is becoming a walled garden

How the e-book landscape is becoming a walled garden | A Marketing Mix | Scoop.it

Apple's decision to reject an e-book by Seth Godin because it contains hyperlinks to books in the Amazon store is just another example of how the oligopoly that controls the market for e-books is turning the landscape of reading into a walled garden.
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Just as a few massive chain stores eventually came to dominate the traditional printed book market in North America, the e-book marketplace is a kind of oligopoly involving a few major players — primarily Amazon, Apple and Barnes & Noble. And while bookstore owners of all kinds are free to decide which books they wish to put on their shelves, these new giants have far more control over whose e-books see the light of day because they also own the major e-reading platforms, and they are making decisions based not on what they think consumers want to read but on their own competitive interests. That is turning the e-book landscape into even more of a walled garden.

Author and digital-marketing maven Seth Godin highlighted this issue in a recent blog post, in which he described how his new book was turned down by Apple because it contained hyperlinks to books sold by Amazon (with whom Godin has a partnership). According to a letter that the author says he received from the company, the new title — Stop Stealing Dreams, a book about the transformation that Godin believes needs to happen in public education — was rejected by Apple due to what the letter described as “multiple links to [the] Amazon store.” Godin notes that the book had links to related works, including Too Big to Know from David Weinberger, co-author of The Cluetrain Manifesto.


Via Heiko Idensen
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Chick Lit: A case study in how publishers and booksellers drive a trend into the ground

Chick Lit:  A case study in how publishers and booksellers drive a trend into the ground | A Marketing Mix | Scoop.it
The “chick lit” box never really did justice to the full spectrum of women’s experience that many of these novels address—and is no longer relevant to the work being published now.

Via Sara Rosett
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The Old Advertising Mantra

The Old Advertising Mantra | A Marketing Mix | Scoop.it
Magazine Advertising
littlebunnysunshine:
“ 1942-(via File Photo)- by File Photo on Flickr.
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What is preferable: A blog or a traditional Newspaper?

What is preferable: A blog or a traditional Newspaper? | A Marketing Mix | Scoop.it
Hello “TechnoTactics” readers, how are you all doing? Busy checking out the new SEO strategies to get more engagement? Welcome to my article regarding...
The post What is preferable: A blog or a traditional Newspaper?

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How Netflix Is Changing Content Curation - ScentTrail Marketing

How Netflix Is Changing Content Curation - ScentTrail Marketing | A Marketing Mix | Scoop.it
Netflix & Amazon know something most new to web merchants miss; Information creates online scale becoming the gold at the end of a means rainbow.

Via Martin (Marty) Smith, Deanna Dahlsad
Deanna Dahlsad's insight:

@Martin (Marty) Smith says, "Amazon will make more money from their cloud services than from book sales soon. Why? Because online scale presents ways to monetize one could only imaging at the beginning of the journey. Netflix's genius use of review curation shows, once again, the value of online scale and of thinking like an Internet marketer instead of print or brick and mortar based retailer....at least online."

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Martin (Marty) Smith's curator insight, December 28, 2013 1:55 PM

Netflix and Amazon understand something most "new to web" catalog merchants don't - information is both means and ends. Online scale depends on information more than money. 

This post is about how Netflix uses their reviews-based User Generated Content engine to disrupt online retailing. Where that disruption will end who knows? The advantage of online scale is, once built, you can point a scaled and increasingly intelligent system at any business vertical and win. 

Amazon will make more money from their cloud services than from book sales soon. Why? Because online scale presents ways to monetize one could only imaging at the beginning of the journey. Netflix's genius use of review curation shows, once again, the value of online scale and of thinking like an Internet marketer instead of print or brick and mortar based retailer....at least online.  

Deanna Dahlsad's curator insight, December 28, 2013 4:45 PM

@Martin (Marty) Smith says,"Amazon will make more money from their cloud services than from book sales soon. Why? Because online scale presents ways to monetize one could only imaging at the beginning of the journey. Netflix's genius use of review curation shows, once again, the value of online scale and of thinking like an Internet marketer instead of print or brick and mortar based retailer....at least online."

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Content Curation: Understanding the Why and How - a Research Study


Via Robin Good, Deanna Dahlsad
Deanna Dahlsad's insight:

Robin Good  of Content Curation World breaks the findings down thus:


a) what people curate as relevant is not generally among the top ranked results according to popular metrics. Good stuff is not the same as what is considered normally popular or authoritative stuff.


b) content curation allows a community to synchronize around specific issues and subjects (as anticipated by Clay Shirky)


c) better and more appreciated curation is of the "structured" kind, providing additional info, meta-data and categorization.


d) curators that are highly appreciated are characterized by consistent activity and by a variety of interests (or viewpoints under the same theme) that they are capable to cover.


This is rather my experience; however, I usually explain it to my clients this way:


a) You can be doing an excellent job, but never receive the recognition, popularity, or traffic you deserve.That doesn't mean you won't be appreciated greatly by the smaller group of people who do find/read your curated works.


b) No matter the popularity of your curation, you can build and have conversations -- but remember, community cultivation not only requires additional time, but a different skill set.


c) If you're going to do it, do it well. Use tools, such as labels and tags, and *always* provide context as well as proper credits and links.


d) Consistent activity is nearly as important as showing some personality along with your knowledge. Your topic may be narrowly focused, but offer additional topics and information about you personally (not just professionally) so that people get a sense of you.

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Carmenne K. Thapliyal's curator insight, October 16, 2013 2:17 AM

A research paper by Zhong, Shah, Sundaravadivelan and Sastry, King's college London, 2013

AnneMarie Cunningham's curator insight, October 17, 2013 8:28 AM

See the excellent notes from Robin Good below. Interesting to see more work emerging in this field.

John Thomas's curator insight, February 9, 10:20 AM

Content Curation: Understanding the Why and How - a Research Study 

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Tumblr Panic | The Marketing Whore

Tumblr Panic | The Marketing Whore | A Marketing Mix | Scoop.it

For adult webmasters and bloggers, the real ruckus started when Tumblr prepared itself for a Yahoo buy-out by appearing to purge itself of adult content. The micro-blogging site did this quite effectively when it dealt a dirty blow to Tumblr users by using robots.txt to exclude the search engines from indexing sites labeled as “adult”. This was reported in accurate detail by Bacchus at the long-respected ErosBlog. (it must be noted that Tumblr does not seem to be using the Robots Meta Tag. Do you know about robots.txt files and Robots Meta Tags?)

 

This was reported by Bacchus before anyone even had an idea that Yahoo & Tumblr were in talks. Just days later, Bacchus again discussed issues for adult bloggers at Tumblr, i.e. how difficult it became to even search your own Tumblr blog & how to back-up your Tumblr site. By this time, the rumors had become official news: Yahoo had purchased Tumblr.


Via Gracie Passette, Deanna Dahlsad
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Gracie Passette's curator insight, May 23, 2013 4:31 PM

But that's just the beginning... Probably.

Laura Brown's comment, May 24, 2013 11:02 PM
I noticed the difference on Tumblr early on. Links on other sites were leading to missing sites, or sites that just would not load. Where will the adult bloggers go next? Tumblr was a nice, simple place for them the past few years. I don't think they can move to WordPress.com as was suggested for other Tumblr bloggers who don't want to wait for Yahoo to drop.
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For Readers Drowning in E-Books, Author Collectives Offer a Lifeline

For Readers Drowning in E-Books, Author Collectives Offer a Lifeline | A Marketing Mix | Scoop.it
In an ocean of self-published titles, two questions keep bobbing to the surface: How can readers find quality e-books, and how can authors of quality e-books find readers?

Via Sara Rosett
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Facts & Questions on Blogging, Curating & Collecting

Facts & Questions on Blogging, Curating & Collecting | A Marketing Mix | Scoop.it

But what does curation mean? How is that really different from blogging? And why on earth would we need another means of adding to information overload?

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Author Promotion: What Worked, What Didn't

Author Promotion: What Worked, What Didn't | A Marketing Mix | Scoop.it

Good: I wrote personalized letters to booksellers and sent them ARCS. My efforts resulted in my novel being a Booksense Notable (Which is now Indie Bound.)

Bad: I wasted too much time on bookstore appearances. Lots of time only a few people would come out, so now I mostly do drop-in signings where I just sign stock and chat up booksellers.

Karin Gillespie


Via Sara Rosett
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How to: publish your blog to Kindle | How to succeed in journalism | Journalism.co.uk

How to: publish your blog to Kindle | How to succeed in journalism | Journalism.co.uk | A Marketing Mix | Scoop.it

This guide explains how you can submit an RSS feed of your blog to Amazon in less than 10 minutes for it to be available in the Kindle store a day or two later.


Via Heiko Idensen
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What book publishers should learn from Harry Potter: Memo to publishers: DRM is not your friend

What book publishers should learn from Harry Potter: Memo to publishers: DRM is not your friend | A Marketing Mix | Scoop.it

Author J.K. Rowling has chosen to do a number of interesting things with the launch of the e-book versions of her Harry Potter series.
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After months of anticipation, the e-book versions of author J.K. Rowling’s phenomenally successful Harry Potter series are now available through Rowling’s Pottermore online unit, and as my PaidContent colleague Laura Owen has noted in her post on the launch, Rowling has chosen to do a number of interesting things with her e-books, including releasing them without digital-rights management restrictions. Obviously, the success of the Potter series has given Rowling the ability to effectively dictate terms to just about anyone, even a powerhouse like Amazon, but there are still lessons that other book publishers should take from what she is doing. 

***

One of the encouraging things about the Pottermore launch is that the books will be available on virtually every platform simultaneously, including the Sony Reader, the Nook from Barnes & Noble, the Kindle and Google’s e-book service (which is part of Google Play).

 


Via Heiko Idensen
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