A Marketing Mix
Follow
Find tag "politics"
4.4K views | +0 today
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
Your new post is loading...
Rescooped by Deanna Dahlsad from Consumption Junction
Scoop.it!

Where you get your news depends on where you stand on the issues

Where you get your news depends on where you stand on the issues | A Marketing Mix | Scoop.it
Justin, you write, "Facebook was a source of political news to roughly as many people as local TV was." Pew reported, "Panelists were asked whether they got news from each of the 36 sources (plus local television news) over the past week, and while...

Via Jocelyn Stoller, Deanna Dahlsad
Deanna Dahlsad's insight:

And there's more:


"But the data also shows there are differences in social media usage along ideological lines. Those in the middle of Pew’s ideological breakdown got news on Facebook most often — 53 percent of them in the past week, higher than both consistent liberals (49 percent) and consistent conservatives (40 percent). But while those in the middle may get their news there, those on either end of the spectrum are more likely to shape their Facebook experience with politics in mind. They’re more likely to “like” or follow an issue-based group (60% of consistent liberals and 46% of consistent conservatives, versus 33% of those in the middle). They’re also more likely to follow a political party or elected official there (42 percent of consistent liberals and 49 percent of consistent conservatives, versus only 29 percent of Facebook users as a whole)."

more...
Deanna Dahlsad's curator insight, October 22, 11:13 PM

And there's more:


"But the data also shows there are differences in social media usage along ideological lines. Those in the middle of Pew’s ideological breakdown got news on Facebook most often — 53 percent of them in the past week, higher than both consistent liberals (49 percent) and consistent conservatives (40 percent). But while those in the middle may get their news there, those on either end of the spectrum are more likely to shape their Facebook experience with politics in mind. They’re more likely to “like” or follow an issue-based group (60% of consistent liberals and 46% of consistent conservatives, versus 33% of those in the middle). They’re also more likely to follow a political party or elected official there (42 percent of consistent liberals and 49 percent of consistent conservatives, versus only 29 percent of Facebook users as a whole)."

Deanna Dahlsad's curator insight, October 22, 11:16 PM

And there's more:


"But the data also shows there are differences in social media usage along ideological lines. Those in the middle of Pew’s ideological breakdown got news on Facebook most often — 53 percent of them in the past week, higher than both consistent liberals (49 percent) and consistent conservatives (40 percent). But while those in the middle may get their news there, those on either end of the spectrum are more likely to shape their Facebook experience with politics in mind. They’re more likely to “like” or follow an issue-based group (60% of consistent liberals and 46% of consistent conservatives, versus 33% of those in the middle). They’re also more likely to follow a political party or elected official there (42 percent of consistent liberals and 49 percent of consistent conservatives, versus only 29 percent of Facebook users as a whole)."

malek's comment, October 24, 9:21 AM
Interesting single column display
Scooped by Deanna Dahlsad
Scoop.it!

Radio Killed the Political Star

Radio Killed the Political Star | A Marketing Mix | Scoop.it
A generation of politicians is saying goodbye to the “celebrity political class.” And making a killing in the media instead.
Deanna Dahlsad's insight:

I think there are great ideas here in terms of branding:


"But at a certain point, radio, like politics, is all about numbers. “Simple math,” Huckabee says. “If you have more votes than the other guy, you win; if not, you lose.” Same with ratings. “Anybody who thinks, Oh, I’m really smart and articulate, good for me . . . , if he doesn’t have people who watch and listen to him, he’s gone.” Huckabee has been broadcasting almost from the time he stopped running for president in 2008. He has made millions, moved from Arkansas to Florida and endured none of the headaches of fund-raising, campaigning, governing or public-sector compliance. He also has a much higher profile now than he would if he were just another former governor and presidential also-ran. And despite doing little but talk for the last six years, Huckabee is still asked all the time if he might run for president in 2016."


Has your brand forsaken it's mission for a product?

more...
No comment yet.
Rescooped by Deanna Dahlsad from Antiques & Vintage Collectibles
Scoop.it!

Vintage Political Trick Or Treat

Vintage Political Trick Or Treat | A Marketing Mix | Scoop.it

The Mondale-Ferraro campaign used the Halloween “Trick Or Treat” theme to get some votes in the bag.

more...
No comment yet.
Rescooped by Deanna Dahlsad from Dare To Be A Feminist
Scoop.it!

Earn A Free Romney T-Shirt Or A Signed Photo By Making 300 Calls

Earn A Free Romney T-Shirt Or A Signed Photo By Making 300 Calls | A Marketing Mix | Scoop.it

First I was rolling on the floor lauging my a** off - but then I just gor really scared.

more...
No comment yet.
Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tormorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.