A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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Rescooped by Deanna Dahlsad from Coffee Party Feminists

The Standard Hotels, DuJour Media, and Violence Against Women

The Standard Hotels, DuJour Media, and Violence Against Women | A Marketing Mix | Scoop.it

DuJour is a new fashion/lifestyle magazine published nationally with localized issues for major cities. The Standard is a “boutique” hotel chain with locations in New York, Miami, and L.A. The image above looks to be taken from the NYC edition (based on the small print on the facing page). Somewhere in the offices where each of these companies does business, one assumes that entire teams of people looked at this and thought it was ok. At an ad agency hired by The Standard, some bright young creative type came up with this ad* in response to the challenge to market a hotel chain to rich people, a group that must certainly include many, many women. All three of these companies made the decision to use violence against women to market a product. Apparently, this isn’t the first time The Standard has been criticized for their advertising choices. Claire Darrow, creative director for Andre Balazs Properties has said these choices amount to “surrendering our ads to art, so to speak…We want to contribute to the magazines…We don’t just want to advertise.” (Update for clarity: This piece is part of a series by Erwin Wurm called “One Minute Sculptures”)


Via J'nene Solidarity Kay
Deanna Dahlsad's insight:


Marilee Ritchie Hird's comment, August 28, 2013 7:34 AM
It's unclear to me from the photo that there is violence involved. My first thought was that her suitcase was too heavy.
Laura Brown's comment, August 28, 2013 10:03 AM
My first thought was that her other arm is missing, her head may be under the suitcase. Either way, how does that advertise the hotel? Don't they have staff who would have offered to help her? Whatever the situation, heavy luggage, violence, illness... why would a hotel advertise by showing a woman down on the ground? I think that is more the point for me.
Gracie Passette's comment, August 29, 2013 9:32 PM
How can anyone see anything positive about this image? Hurt, wounded, murdered, whatever ~ "immobility" is counter to "travel", isn't it?
Rescooped by Deanna Dahlsad from Peer2Politics

Clay Shirky on information overload versus filter failure - Boing Boing

Clay Shirky on information overload versus filter failure - Boing Boing | A Marketing Mix | Scoop.it

This Clay Shirky talk from Web 2.0 Expo NY ("It's Not Information Overload. It's Filter Failure") challenges the idea that we've got information overload problems (we've had more books than any human could read for hundreds of years), what we have is a series of filter failures, as our systems for managing information abundance are swamped by the growth of information.

Via jean lievens
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Rescooped by Deanna Dahlsad from Herstory

Gender Ads Project

Gender Ads Project | A Marketing Mix | Scoop.it

Scott A. Lukas, a college professor, began the Gender Ads Project, a website that analyzes women's roles in advertising in 2002. Now there's nearly 4,000 examples on the site.


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Rescooped by Deanna Dahlsad from Public Relations & Social Media Insight

ToyotaVoice: How Print-On-Demand Is Transforming Self-Publishing

ToyotaVoice: How Print-On-Demand Is Transforming Self-Publishing | A Marketing Mix | Scoop.it

Thanks to the advent of self-publishing, crowdfunding and e-commerce, indie artists of all kinds are launching their creative careers as solopreneurs...

...“When you make something easier to do, people do more of it,” wrote Thompson. “‘Print-on-demand’ publishing is about to do the same thing to books. It’ll keep them alive—by allowing them to be much weirder.

”By ‘weirder’ Thompson means more individualized and diverse. And he was correct. Bowker has reported increases in the numbers of book titles published overall for years, despite decreases in titles published by traditional publishers. The bibliographic information clearinghouse reported the growth has been ”driven almost exclusively by a strong self-publishing market.”...

Via Jeff Domansky
Deanna Dahlsad's insight:

Weird is beautiful. ...Profitability, well... Perhaps the beautiful worry less about such things.

Jeff Domansky's curator insight, August 4, 2013 2:30 PM

Maybe ebooks aren't killing publishing after all? Weird huh? 

Rescooped by Deanna Dahlsad from Curation & The Future of Publishing

Every media company is a media company ... and there's the rub

Every media company is a media company ... and there's the rub | A Marketing Mix | Scoop.it

"Media companies are in trouble because they have to compete against a multitude of companies producing media as a loss leader."


This is an interesting analysis by Tom Foremski on ZDNet that shows how much companies have now invested in the Publishing space. Be it through Content Creation or Content Curation, Social Media makes every brand a publisher. And it's bad news for traditional media which have to reinvent themselves.


Great read.

Via Guillaume Decugis
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Rescooped by Deanna Dahlsad from Social Reading & Writing: cultural techniques with social networks

How the e-book landscape is becoming a walled garden

How the e-book landscape is becoming a walled garden | A Marketing Mix | Scoop.it

Apple's decision to reject an e-book by Seth Godin because it contains hyperlinks to books in the Amazon store is just another example of how the oligopoly that controls the market for e-books is turning the landscape of reading into a walled garden.
Just as a few massive chain stores eventually came to dominate the traditional printed book market in North America, the e-book marketplace is a kind of oligopoly involving a few major players — primarily Amazon, Apple and Barnes & Noble. And while bookstore owners of all kinds are free to decide which books they wish to put on their shelves, these new giants have far more control over whose e-books see the light of day because they also own the major e-reading platforms, and they are making decisions based not on what they think consumers want to read but on their own competitive interests. That is turning the e-book landscape into even more of a walled garden.

Author and digital-marketing maven Seth Godin highlighted this issue in a recent blog post, in which he described how his new book was turned down by Apple because it contained hyperlinks to books sold by Amazon (with whom Godin has a partnership). According to a letter that the author says he received from the company, the new title — Stop Stealing Dreams, a book about the transformation that Godin believes needs to happen in public education — was rejected by Apple due to what the letter described as “multiple links to [the] Amazon store.” Godin notes that the book had links to related works, including Too Big to Know from David Weinberger, co-author of The Cluetrain Manifesto.

Via Heiko Idensen
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