A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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Sam Hurley on How to Build Successful Influencer Relationships

Sam Hurley on How to Build Successful Influencer Relationships | A Marketing Mix | Scoop.it
Sam Hurley explains in detail the tools and strategies he uses everyday to help built influencer relationships to help in his content marketing
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The Trouble With Content Marketing

The Trouble With Content Marketing | A Marketing Mix | Scoop.it

Content marketing is everything. It's nothing. It's substantial like rock. It's fleeting like the wind. It's both sides of the brain in perfect harmony. It's the brand story. It's the value proposition shown, not told. In other words, it's a tactic with an identity crisis.

 

Teeehe Content Marketing Institute itself is proud to stack up no fewer than 21 explanations of this burgeoning field, plus six more definitions on another page on its site. I say this not to ridicule, but to highlight the confusion in the marketplace about content marketing. There's not a broadly agreed-upon definition of the field....


Via Jeff Domansky, Deanna Dahlsad
Deanna Dahlsad's insight:

Content marketing has an identity crisis. Here's why (and how to resolve it).

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Tommy Landry's curator insight, March 11, 2016 11:28 AM

Content marketing has an identity crisis. Here's why (and how to resolve it).

Dominique Mas's curator insight, March 13, 2016 12:18 PM

Content marketing has an identity crisis. Here's why (and how to resolve it).

Andrew Orvis's curator insight, March 19, 2016 6:24 PM

Don't you love my great title? 

 

Ok, it's confusing but trust me, this article is not and makes a good job at explaining a simple but often misunderstood truth on content marketing: the intent is important. 

 

Publishing content randomly won't help your brand or company at all. It's publishing content that adds value to your audience and brings it close to your brand or a buying decision.

 

So not all content is created equal.

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Amazon's Free-Shipping Price Increase Is Pure Genius -- The Motley Fool

Amazon's Free-Shipping Price Increase Is Pure Genius --  The Motley Fool | A Marketing Mix | Scoop.it
Prompting more people to sign up for Amazon Prime, and thus spend more on amazon.com, makes sense.

Via Ware-Pak LLC
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New Axe campaign sets out to appeal to all men – whatever their sexuality

New Axe campaign sets out to appeal to all men – whatever their sexuality | A Marketing Mix | Scoop.it
The campaign, which features vogue dancers in high heels, marks a shift away from stereotypical definitions of masculinity

Via Matt Skallerud
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Orphaned Cats Find New Homes Using Tinder Dating App

Orphaned Cats Find New Homes Using Tinder Dating App | A Marketing Mix | Scoop.it

Tinder is an online dating app that has been sweeping the world…or should I say swiping the world? The app matches potential partners based mostly on their appearances. Vancouver Orphan Kitten Rescue Association (VOKRA) wanted to try their paws at a fun campaign to match some of their orphaned furry friends with potential new owners. How? By creating a profile for some of their cats that had more human names.


VOKRA partnered with ReThink Canada and created several profiles on tinder and started matching with young singles in the area. Of course they played around with them for a bit before confessing that the profile was for the cat, not the human.

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Man in the Moon: How Mac Tonight Became the Burger King

Man in the Moon: How Mac Tonight Became the Burger King | A Marketing Mix | Scoop.it
He sold a record number of Big Macs. Crowds mobbed him. So why did McDonald's have to retire his satin jacket early?
Deanna Dahlsad's insight:

One story I did not know!

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Holiday Marketing And Influencing Purchases [Infographic]

Holiday Marketing And Influencing Purchases [Infographic] | A Marketing Mix | Scoop.it

The holidays are upon us, which means it's time to get moving with your  marketing campaigns. People start their holiday shopping early. 

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Gracie Passette's curator insight, December 2, 2015 6:02 PM

And then consider how many of these social networks, apps, etc. are actually open to adult businesses...

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Movember Is More About Protecting Masculinity Than Protecting Men

Movember Is More About Protecting Masculinity Than Protecting Men | A Marketing Mix | Scoop.it
Remember, remember, the scourge of Movember? We’re halfway through the advocacy month that calls for men to grow the manliest mustaches they can muster to
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Deanna Dahlsad's curator insight, November 17, 2015 6:31 PM

"As November babies and gender critics, we take Movember as a personal affront.


There’s a school of thought that says any act in service of a good cause is a good act. So why do we hate Movember? Are we grumpy contrarians and feminist killjoys who hate things precisely because other people love them? Probably, but there are deeper reasons for our Movember naysaying, too. Below, we investigate in conversation."

Deanna Dahlsad's curator insight, November 17, 2015 6:32 PM

"As November babies and gender critics, we take Movember as a personal affront.


There’s a school of thought that says any act in service of a good cause is a good act. So why do we hate Movember? Are we grumpy contrarians and feminist killjoys who hate things precisely because other people love them? Probably, but there are deeper reasons for our Movember naysaying, too. Below, we investigate in conversation."

Rescooped by Deanna Dahlsad from Let's Get Sex Positive
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Why Movie Studios Are Starting To Advertise On Porn Sites

Why Movie Studios Are Starting To Advertise On Porn Sites | A Marketing Mix | Scoop.it
Any major film that comes out is going to have teasers, a few trailers, posters and the stars doing umpteen interviews about their newest film. But now, one insider has let us in on an advertising technique you may not, or at least pretend not to know about.

Via Gracie Passette
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Who Has the Most Valuable Search Traffic? #INFOGRAPHIC

Who Has the Most Valuable Search Traffic? #INFOGRAPHIC | A Marketing Mix | Scoop.it
This infographic is based on organic traffic based on how much ads would cost to get that kind of traffic.

Via Brian Yanish - MarketingHits.com
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dyneinvarlot's comment, November 12, 2015 11:34 PM
good
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Are You Adhering to the FTC's New Social Media Guidelines?

Are You Adhering to the FTC's New Social Media Guidelines? | A Marketing Mix | Scoop.it
The FTC recently updated its social media guidelines again, which means that marketers should pay very close attention to the words used in any contests, endorsements and reviews.
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How To Build Backlinks : Ultimate Guide — Tricks2Blogging - Smart Ways To Blogging

How To Build Backlinks : Ultimate Guide — Tricks2Blogging - Smart Ways To Blogging | A Marketing Mix | Scoop.it
Are you building backlinks for seo, want to build backlinks fast or build backlinks after penguin. Well, that's exactly what I'm going to share with you in today's blog post no-matter for what reason you are building backlinks.

Via steve batchelder, massimo facchinetti, Os Ishmael, malek
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The Ironic Beauty Of Google Indexing Tweets While Penalizing Directories

The Ironic Beauty Of Google Indexing Tweets While Penalizing Directories | A Marketing Mix | Scoop.it
Ever wondered whether tweeting about a blog post could actually expand your keyword traffic? It appears that it can do exactly that!
Deanna Dahlsad's insight:

An interesting read about Twitter V. Link Farms (Directories). I theorize the difference is human interaction, hence the bump when Tweets are made with different wording/phrases -- as in, a person read the content and synthesized in order to compose a tweet.

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Which Brands Are Taking Advantage of Instagram?

Which Brands Are Taking Advantage of Instagram? | A Marketing Mix | Scoop.it
There's plenty of room for adoption among brands looking to reach Instagram's enthusiastic audience, and restaurants and hotels have the largest presence currently. No matter the industry, brands should take a quality over quantity approach to Instagram, as recent research finds that post frequency and engagement have an inverse relationship.
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How to Use Medium: The Complete Guide for Marketers

How to Use Medium: The Complete Guide for Marketers | A Marketing Mix | Scoop.it
Growth hacks, how-tos, and a complete overview on how to use medium for your digital marketing strategy and blogging.

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, April 8, 2015 12:02 AM


The ultimate guide to Medium. Excellent resource from Kevan Lee!

Venkatesh Iyer (venkyiyer.com)'s curator insight, April 12, 2015 1:21 AM

I have been pondering over whether to get into Medium for a couple of months now. Still unable to decide.

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Testing.... Crucial for Small and Large Companies

Testing.... Crucial for Small and Large Companies | A Marketing Mix | Scoop.it

Last year I wrote a blog on Testing. . .Reduces Risk and Maximizes Success. It was geared to small Business. I said, “Large companies can absorb a failed product. Small company failures can be fatal. Now I would like to focus on two very large entities who neglected to test their ideas and paid a heavy price due to their ideas’ failure, which could easily have been avoided by testing.

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5 New Facebook Features and How Marketers Should Use Them |

5 New Facebook Features and How Marketers Should Use Them | | A Marketing Mix | Scoop.it
Are you taking advantage of the most recent Facebook features? Here are five ways to incorporate recently revealed Facebook features into your marketing.
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B2B Inbound Marketing: Top Tactics, Goals, and Challenges

B2B Inbound Marketing: Top Tactics, Goals, and Challenges | A Marketing Mix | Scoop.it
Marketing Strategy - Only 27% of B2B leaders say their inbound marketing efforts are very successful in helping to achieve important objectives, according to a recent report from NetProspex and Ascend2.
Deanna Dahlsad's insight:

"Content creation is rated as both the most effective inbound tactic and the most difficult to execute."

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The Ideal Length of a Blog Post, Facebook Update and Email Subject Line

The Ideal Length of a Blog Post, Facebook Update and Email Subject Line | A Marketing Mix | Scoop.it
You’re asking all the right questions…

  • How long should an email subject line be?
  • How long should your blog post be?
  • How long should your [Insert digital content here] be?

Buffer surveyed, tested, and measured to find the ideal length of everything online (including your email subject lines), and then they put it into a nifty infographic for you.


So I asked heavy hitters in different fields to weigh in on Buffer’s results… and then some. These experts are expanding on the ideal length of social content with their own tips and strategies for maximizing the space you have....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 20, 2015 1:38 PM

Make sure to see the expert comments for added insight! Recommended reading.  9/10

Debra Walker's curator insight, March 20, 2015 6:47 PM

Great to have access to information like this.

Nikol Hristova's curator insight, April 7, 2015 6:56 PM

There are many positive and negative comments about how long should be the perfect post, tweet or email subject. In my opinion, the shorter, the better. The shorter information it includes, the better understanding it will have. When i see people who's tweets or Facebook posts are longer than 4 rolls, i just stop reading the. This is a post, not a page of book, don't you think? 

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Going Viral: 8 Easy Ways to Get Maximum Traffic to Your Blog Post (23/30)

Going Viral: 8 Easy Ways to Get Maximum Traffic to Your Blog Post (23/30) | A Marketing Mix | Scoop.it
Hi there blogger, super pleased to meet you! I see you’ve been hard-pressed to write some really creative and informative content. I know that you’re spending a great amount of time on research and conceptualizing, Great job! Who wants some crappy content anyway, right? If you’re going to publish something, might as well make it pretty. Now I know you just want to get the word out with the slight possibility of turning some heads, correct? Nah, I don’t think so. Let’s be real here, What you really want is your post to explode and go viral. Max visits and […]
Deanna Dahlsad's insight:

Not entirely a new 8 step plan, but relatively concise and with some good resource links.

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Why Google Should Fear Facebook's New Product Ads: Social network's targeting threatens retail search dominance

Why Google Should Fear Facebook's New Product Ads: Social network's targeting threatens retail search dominance | A Marketing Mix | Scoop.it
Anything Google can do Facebook wants to do better. And with the latter's new product ads, it has a data advantage that could lead to big revenue for the social network.
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How Social Media Listening Can Improve Your Content Marketing

How Social Media Listening Can Improve Your Content Marketing | A Marketing Mix | Scoop.it
Lay the foundation of a strong and sustainable content marketing strategy by using social media listening to create better content for your audience.
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26 Universal Questions for Positioning Your Brand (and Creating Your Brand Story)

26 Universal Questions for Positioning Your Brand (and Creating Your Brand Story) | A Marketing Mix | Scoop.it
Marketing Strategy - How do you position your brand for success? What is the most compelling story you can tell about your business? Those are two of the most substantial questions marketers and ...
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Why lean is the future of content marketing

Why lean is the future of content marketing | A Marketing Mix | Scoop.it
You've heard it before: you need a content strategy. But how can you make it impacting without huge budgets and resources?
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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.