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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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How To Build Backlinks : Ultimate Guide — Tricks2Blogging - Smart Ways To Blogging

How To Build Backlinks : Ultimate Guide — Tricks2Blogging - Smart Ways To Blogging | A Marketing Mix | Scoop.it
Are you building backlinks for seo, want to build backlinks fast or build backlinks after penguin. Well, that's exactly what I'm going to share with you in today's blog post no-matter for what reason you are building backlinks.

Via steve batchelder, massimo facchinetti, Os Ishmael, malek
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How to create a lead capture page in 10 minutes - Maikel Michiels

How to create a lead capture page in 10 minutes - Maikel Michiels | A Marketing Mix | Scoop.it
If you are online and you want to make more money online, you absolutely have to be building your email list. No doubt about it! Yet, many people seem to get hung up on the technical stuff. Which by the way is just ridiculous with all of the technology that we have available to build …
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Seven Reasons Millennials Don't Care About Your Content [Infographic]

Seven Reasons Millennials Don't Care About Your Content [Infographic] | A Marketing Mix | Scoop.it
Is your content resonating with Millennials? It might not be if you're doing these seven things.

Via Brian Yanish - MarketingHits.com
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B2B Inbound Marketing: Top Tactics, Goals, and Challenges

B2B Inbound Marketing: Top Tactics, Goals, and Challenges | A Marketing Mix | Scoop.it
Marketing Strategy - Only 27% of B2B leaders say their inbound marketing efforts are very successful in helping to achieve important objectives, according to a recent report from NetProspex and Ascend2.
Deanna Dahlsad's insight:

"Content creation is rated as both the most effective inbound tactic and the most difficult to execute."

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Why Google Should Fear Facebook's New Product Ads: Social network's targeting threatens retail search dominance

Why Google Should Fear Facebook's New Product Ads: Social network's targeting threatens retail search dominance | A Marketing Mix | Scoop.it
Anything Google can do Facebook wants to do better. And with the latter's new product ads, it has a data advantage that could lead to big revenue for the social network.
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The one decision we all make constantly. Or why we must curate or die in 2015.

The one decision we all make constantly. Or why we must curate or die in 2015. | A Marketing Mix | Scoop.it

To be visible online, we're caught between a rock and a hard place: we have to publish more and we have to publish better. We must curate or die.

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6 Social Media Practices That Boost SEO

6 Social Media Practices That Boost SEO | A Marketing Mix | Scoop.it

'For the most part, these are staple elements of a successful social media marketing campaign, and as with most SEO strategies, it comes down to one basic principle: the better experience you give your users, the higher you’re going to rank in Google.


Understanding the root causes for social media’s effects on SEO can help you better direct and manage your campaign, ultimately giving your users a better experience, and opening the widest possible channel for new potential customers to find your brand'.

 Read More: http://www.forbes.com/sites/jaysondemers/2015/01/27/6-social-media-practices-that-boost-seo/


Via Antonino Militello
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Graham Drage's curator insight, January 28, 2:09 AM

This summarises the ways that social media activity can boost your website rankings in Search Engines. Yes businesses in Britain need to start engaging with social media!

2DiFore Marketing Solutions's curator insight, January 30, 8:01 AM

We were asked an interesting question last night at an association meeting from a production builder...."does social media work to bring customers to my door"? Well the answer is yes but you must have a plan in place just like building a home, this infographic rounds out this weeks tips! Have a great weekend...

Jeroen Lugtigheid's curator insight, February 24, 2:51 AM

Waarom niet? Een keertje een uitgebreide infographic. Maar wel eentje die de samenhang laat zien tussen zinvolle, rijke social media inzet en Google Ranking. Daar zitten vast wel wat tips tussen die je kunt gebruiken. 

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The battle: original vs aggregated content

The battle: original vs aggregated content | A Marketing Mix | Scoop.it
The battle: original vs aggregated content. From PR Week
Deanna Dahlsad's insight:

The description of "aggregated content" sounds a lot like content curation... To me, aggregating is much more like scraping. However, there are good points in here.

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The Page View Just Won't Die

The Page View Just Won't Die | A Marketing Mix | Scoop.it

Every few months media types seem to loop back to a familiar question: How to measure media beyond the page view.


This week the Financial Timesannounced it would begin exclusively selling display ads off of a new metric: time spent. Medium recently  reported it has started paying certain writers based on total time readers spend on articles. Upworthymade waves back in February ditching page views altogether to focus on what they call “attention minutes.” And back in May the traffic analytics company Chartbeat  launched its “Attention Web” campaign, in an attempt to move beyond the click.


“The thing about time spent is that it plays into three of the biggest trends right now — mobile, viewable impressions, and video,” Eric Franchi, co-founder of the digital ad firm Undertone told BuzzFeed. Franchi, like many others in the ad tech world, have been working to champion viewability, an ad metric that makes sure readersactually see and engage with the ads on the page....


Via Jeff Domansky
Deanna Dahlsad's insight:

It's about time!

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Jeff Domansky's curator insight, June 24, 2014 11:32 PM

Here's why time spent is becoming ever more important as a social media metric.

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40 Social Media Acronyms You Should Know (Infographic)

40 Social Media Acronyms You Should Know (Infographic) | A Marketing Mix | Scoop.it

Whether you’re dabbling in social media or making a career out of it, there’s a language among us social media geeks that you’ve probably heard bellowed down the halls of Facebook, and babbled 

in Twitter chats.

While there are probably hundreds or more of social media acronyms out there, we’re going to focus on 40 social media acronyms we think you should know.


Via Stefano Principato, malek
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Brian Solis' Conversation Prism Catalogs The Best Social Platforms - Search Engine Journal

Brian Solis' Conversation Prism Catalogs The Best Social Platforms - Search Engine Journal | A Marketing Mix | Scoop.it

Brian Solis has released version 4.0 of his conversation prism, which is “a visual map of the social media landscape.” Created in 2008, the prism was inspired by a social network graphic called the “Social Media Starfish” developed by Darren Barefoot and Robert Scoble in 2007.This ongoing study on cataloging social platforms and how they are used can help digital marketers and other online professionals identify the best platforms to promote their events, content, and products. The most recent, updated version is above....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 2, 2014 1:22 AM

I like Brian Solis' Conversation Pism. It's a great infographic.

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Your Best Tool For SEO (Or, Why Search Engines Are Your Friends)

Your Best Tool For SEO (Or, Why Search Engines Are Your Friends) | A Marketing Mix | Scoop.it

I believe search engine optimization (SEO) is best and primarily served via the content you write. If you believe that, you may stop reading; but if you aren't convinced...

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'Pay to play' on the Web?: Net neutrality explained

'Pay to play' on the Web?: Net neutrality explained | A Marketing Mix | Scoop.it
Net neutrality explained. Will you have to pay more for Netflix, or a fee to be able to stream YouTube videos at full speed?
Deanna Dahlsad's insight:

If you've wondered what all the rukus is about, this neatly explains it all.


See also: http://www.ecommercebytes.com/cab/abn/y14/m01/i16/s04



If you want to protect net neutrality (and you should!), you can sign the petition here: http://cms.fightforthefuture.org/tellfcc/

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Deanna Dahlsad's curator insight, January 16, 2014 4:42 PM

If you've wondered what all the rukus is about, this neatly explains it all.


See also: http://www.ecommercebytes.com/cab/abn/y14/m01/i16/s04


Don't kid yourself into thinking this won't have gender bias, race bias, etc. -- it will. This is an issue of the  99%.


If you want to protect net neutrality (and you should!), you can sign the petition here: http://cms.fightforthefuture.org/tellfcc/

Deanna Dahlsad's curator insight, January 16, 2014 4:43 PM

If you've wondered what all the rukus is about, this neatly explains it all.


See also: http://www.ecommercebytes.com/cab/abn/y14/m01/i16/s04


Don't kid yourself into thinking this won't have gender bias, race bias, etc. -- it will. This is an issue of the  99%.


If you want to protect net neutrality (and you should!), you can sign the petition here: http://cms.fightforthefuture.org/tellfcc/

Deanna Dahlsad's curator insight, January 16, 2014 4:45 PM

If you've wondered what all the rukus is about, this neatly explains it all.


See also: http://www.ecommercebytes.com/cab/abn/y14/m01/i16/s04


Don't kid yourself into thinking this won't have gender bias, race bias, etc. -- it will. This is an issue of the  99%.


If you want to protect net neutrality (and you should!), you can sign the petition here: http://cms.fightforthefuture.org/tellfcc/

Rescooped by Deanna Dahlsad from Readin', 'Ritin', and (Publishing) 'Rithmetic
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Is Your Content Curation Ethical? A 10-Step Checklist

Is Your Content Curation Ethical? A 10-Step Checklist | A Marketing Mix | Scoop.it
Curation is nothing new, but online content curation is still in its early stages. Many content marketers are still unsure about what constitutes ethical content curation. If you're in this group, ...
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Deanna Dahlsad's curator insight, November 22, 2013 10:32 PM

Most of this is common sense, really. But I can't drive home enough two of the points:


Properly credit by prominently linking to the original source


and


Using quotes only; not the entire article.


Also, inserting your own point of view is great -- however, sometimes there are reasons not to; for example, time constraints which have you quickly offering a link and/or when reiterating is like beating a dead horse.

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Where Should You Post That Thing You Want to Share?

Where Should You Post That Thing You Want to Share? | A Marketing Mix | Scoop.it

kleznev:
“ Where Should You Post That Thing You Want to Share?

Deanna Dahlsad's insight:

An inforgraphic illustrating just which types of posts fit in best at specific social media sites. Humorous, but lots of insights here. (The Instagram note made me giggle pretty hard!)

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Clive Oakley's curator insight, November 15, 2013 11:33 AM

I am obviously doing this wrong, posting on LinkedIn, which is not on this fantastic guide. I am not sure I would like to share "a pervy drawing", especially on "deviantart"!

The Newsroom 3.0's curator insight, November 21, 2013 8:06 AM

An enjoyable post!!

hrmanager-UAE's curator insight, March 28, 2014 10:08 AM
Where Should You Post That Thing You Want to Share?
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Can SEO ever be Natural? | Top Seo Blog

Can SEO ever be Natural? | Top Seo Blog | A Marketing Mix | Scoop.it
There’s no doubt that there are many different effective SEO strategies used to help improve a site’s ranking, build links and drive organic traffic.

Via Eugene Aronsky
Deanna Dahlsad's insight:

Yes; yes it can. I'm a HUGE believer in organic SEO. It really does trump other manipulations. For why work so hard to bring them to your site if they are disappointed when they get there?

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Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined

Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined | A Marketing Mix | Scoop.it
When it comes to referral traffic from social networks, there's Facebook and Pinterest, and then there's everyone else.
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Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study

Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study | A Marketing Mix | Scoop.it
MarketingProfs and the Content Marketing Institute (CMI) have followed up their study of B2B content marketing trends with research into the emerging trends in the B2C

Via Martin (Marty) Smith, Deanna Dahlsad
Deanna Dahlsad's insight:

I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors:


a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?)


b) purpose (to maintain existing clients/customers, to reach new ones?)


b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)

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Deanna Dahlsad's curator insight, October 15, 2013 5:00 PM

I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors:


a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?)


b) purpose (to maintain existing clients/customers, to reach new ones?)


b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)

Alessandro Rea's curator insight, October 17, 2013 5:28 AM

While B2B marketers are beginning to adopt B2C best practices when it comes to e-commerce, B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts, making it interesting to see how both sides measure up in this rapidly-growing area. There are many more similarities than one might expect.

John Thomas's curator insight, February 9, 2014 10:21 AM

Content Marketing & Curation Becoming Important For B2C and B2B Says New Content Marketing Institute Study

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Difference Between Digital Marketing and SEO? | Common SEO Questions

Difference Between Digital Marketing and SEO? | Common SEO Questions | A Marketing Mix | Scoop.it

igital marketing and SEO could be considered to be the same thing; but they are two separate entities.


...To sum up the difference in the two is to say that the SEO professional is working on obtaining organic visits where the digital marketing professional is increasing the online presence of a company which expands beyond and SEO campaign.


Via Eugene Aronsky
Deanna Dahlsad's insight:

SEO is a tool. (And I am desperately trying not to call those who focus so much on SEO as tools!)

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Generating Traffic with Scoop.it

The surprising truth about using Scoop.it for traffic generation and SEO purposes – as well as tips on creating your own customized social media strategy, unique to your niche.


Via Guillaume Decugis
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Linda Allen's comment, September 27, 2013 9:08 AM
Thank you for sharing--excellent!
Dawn Matheson's curator insight, September 30, 2013 5:48 PM

Scoop.it is one of my favorite resources for finding great, timely content. I highly recommend it ... and can affirm the traffic generation increase!

malek's comment, September 30, 2013 7:17 PM
@dawn Matheson is absolutely right, I always find it more rewarding to search on Scoop.it (the curation effect in action)
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Power Publishing to Social Media With Symphony

Power Publishing to Social Media With Symphony | A Marketing Mix | Scoop.it

Manage your Facebook, Twitter, and Instagram profiles from one place. You can separate personal profiles from business so you never accidentally post to the wrong page.


No logging in and out, or switching between a zillion browser tabs.

Deanna Dahlsad's insight:

Probably the neatest tool is how it gives links posted at Facebook larger images (which is inclined to get more notice/interaction). However, this is not free; lowest rate is $29 a month.

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Laura Brown's comment, September 10, 2013 10:40 PM
Sad, but if it isn't free I just don't want to bother. Not because I'm cheap but because I am SO VERY tired of spending money on something only to be disappointed and annoyed at the time I wasted trying it out instead of sticking with the freeware. I've become hugely reluctant to pay for anything online because none of it offers anything really new, useful or functional.
Deanna Dahlsad's comment, September 10, 2013 10:42 PM
I could be crazy, but it looks like FB has improved the size of images in links posted on Pages... Not all of them, but sometimes they do slow rollouts, so my fingers are crossed ;)
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Does Search Produce Better Customers Than Social Media?

Does Search Produce Better Customers Than Social Media? | A Marketing Mix | Scoop.it
A new study suggests that online shoppers will spend more money and shop more frequently depending on where they first found your business.

Via Paul Lewis
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Blogging Death Knells Are Premature & Passe

Blogging Death Knells Are Premature & Passe | A Marketing Mix | Scoop.it
This sort of “blogging is dead, especially for business” thinking as shared in Beyond Blogging: 13 Content Marketing Opportunities for Ecommerce by Linda Bustos drives me nuts: Remember when business...
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Deanna Dahlsad's comment, July 12, 2013 4:31 PM
Thanks for sharing :)
Gracie Passette's curator insight, July 12, 2013 8:08 PM

Blogs are not dead, despite what you've heard. And this is great news for those working in the adult industry who are blocked from using Facebook and other giant sites. Click the links in the article for detailed info.

 

MartinSocially's curator insight, July 29, 2013 4:05 PM

The concept of individuals creating their own content will endure, platforms may come and go but the essence of origianal content is fundamental to the future of the internet and society as a whole.

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Google Ranking Factors: A Discreetly Cleaner, More Social Web & An Ever Dominating Search Engine

Google Ranking Factors: A Discreetly Cleaner, More Social Web & An Ever Dominating Search Engine | A Marketing Mix | Scoop.it

Recently, Search Metrics released a white paper on their findings for Google’s SEO Ranking Factors in 2013. It displays the correlation between particular metrics such as ‘Facebook Likes’ and ‘Backlinks’ and the rank ability of a page within Google.

 

Also available in the 70 page document are comparisons with 2012’s data, where that data is available. Not to many marketers surprise, a lot has changed. According to Search Metrics, it’s time to get social! In this article I graze upon some of the most important areas as well as my thoughts on what Google is playing it – for better and worse.

 

The data from search metrics is based on research and is not 100% factual. Nor are my opinions factual, but rather opinions and statements based on what I believe to be happening. 


Read more at: http://www.business2community.com/seo/google-ranking-factors-a-discreetly-cleaner-more-social-web-an-ever-dominating-search-engine-0545833


Via Antonino Militello
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laurent lafite's curator insight, July 23, 2013 10:35 AM

goocial...?

Aurélien Deschodt's curator insight, July 24, 2013 4:36 AM

SEO: its component and evolution

Elsie Whitelock's curator insight, July 24, 2013 8:27 AM

Makes you dig deep but very useful..

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Men vs. Women – The Social Media Championship (Infographic) : Jericho Technology, Inc.

Men vs. Women – The Social Media Championship (Infographic) : Jericho Technology, Inc. | A Marketing Mix | Scoop.it
Deanna Dahlsad's insight:

For consideration in terms of reaching your target market and just who might be better at it

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Cesar De Anda Guizar's comment, September 17, 2013 1:33 PM
Muestra la comparacion del uso o el impacto de la redes sociales y el marketing, dividida en los 2 sexos.
Cesar De Anda Guizar's comment, September 17, 2013 1:35 PM
Las mujeres lo usan mas..
Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tormorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.