Throughout its history, American advertising has used language and imagery depicting various ethnic and racial groups. A great many of these representations of non-White people would today be labeled as racist and stereotypical. Although contemporary advertising generally strives to be sensitive to multicultural issues, there remain many places in advertising and marketing where greater efforts are possible.
This unit focuses specifically on Native American (including Alaskan and Hawaiian) ethnic imagery in advertising. It examines both older representations and some more contemporary ones. It seeks not only to survey the story of Native Americans and advertising but also to serve as a model for similar investigations of the relationship between other ethnic/racial groups and advertising....
George Lois -"the real-life ad man who emerged in the '60s to create a storied body of branding and magazine work. Lois conjured the "I want my MTV" slogan, invented the Lean Cuisine concept and, as the well-worn story goes, believed in his concepts so fervently that he once threatened to jump off a third-floor window ledge when executives rejected his matzo cracker campaign."
"...By 1964, the year in which the last season of Mad Men took place, women had been involved in American advertising for generations. Mathilde C. Weil opened the M.C. Weil Agency in 1880. Helen Lansdowne was an experienced copywriter when Stanley Resor of the J. Walter Thompson agency hired her in 1907. She took over the Woodbury Facial Soap account in 1910 and conceived the campaign “A Skin You Love to Touch,” featuring illustrations of men chastely touching women that are widely considered to be the first use of sex appeal in advertising. Eight years after the campaign was launched, sales had increased 1000 percent. By that time, Helen Lansdowne had married Stanley Resor, and was in charge of JWT’s all-female Women’s Editorial Department. Ms. Resor and her team were wildly successful: In 1918, they were responsible for over half of JWT’s billings..." Lynn Peril
Like, seriously. How many experts can simultaneously shout from roof-tops (virtually of course since rooftop shouting is so passe’ – just like billboards and newspaper ads – now it’s all about blog posts!) about the amazing new marketing method – #CONTENTMARKETING!!!!!
Have You Heard All the Hype About Content Marketing? The New Thing? Not only is the frenzy resulting in volumes of asinine content like press releases announcing klout scores, but it also fundamentally misses the point. Content marketing isn’t new. This great infographic that @JoePulizzi recently included in one of his posts shows that the practice is at least a century old, if not 4 millennium.So if it’s not actually new…Then what’s the hype? Fair question.
And the answer isn’t content, it’s ubiquity of high speed internet access and quality of search engine results....
First among the fash/Mod image pushers is Ben Sherman, purveyor of the mighty button-down shirt and a true Mod God. Its new advertising campaign plays on its Mod tradition, featuring pitched battles on the beach between Mods and rockers under the catchline, "As worn at the Battle of Hastings, 1966", and a proud, black skinhead staring at the camera under the catchline, "A man should be judged on the colour of his shirt."