A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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Rescooped by Deanna Dahlsad from Cultural History
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1954 and the Fantasy of Friendship

1954 and the Fantasy of Friendship | A Marketing Mix | Scoop.it
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BETTIE PAGE WITH THE KU KLUX KLAN: CELEBRITY BRANDING AND SURFACE DEEP SELLING OF THE DEAD | Paraphilia Magazine

BETTIE PAGE WITH THE KU KLUX KLAN: CELEBRITY BRANDING AND SURFACE DEEP SELLING OF THE DEAD | Paraphilia Magazine | A Marketing Mix | Scoop.it

Via Craftypants Carol, Deanna Dahlsad
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The Way To A Man’s Heart Is Through His Stomach & Other Lessons In Vintage Cookbooks

The Way To A Man’s Heart Is Through His Stomach & Other Lessons In Vintage Cookbooks | A Marketing Mix | Scoop.it
This is the cover of The Way To His Heart “A Cookbook with a Personality”, 1941; note the figures on the cover. The five female figures on the cover of...
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Deanna Dahlsad's curator insight, November 4, 2013 2:25 PM

One cookbook illustrates so many issues: body image, ageing, racism, marketing & consumerism. Oh, and recipes too ;)

malek's curator insight, November 4, 2013 4:59 PM

KITSCH-SLAPPED describe itself as

"SPECIALIZING IN BAD TASTE FROM A (FEMINIST) CHICK’S PERSPECTIVE. POP CULTURE, PAST & PRESENT, IN YER KISSER."

Rescooped by Deanna Dahlsad from Public Relations & Social Media Insight
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Have You Heard All the Hype About Content Marketing? The New 'Thing'? - Business 2 Community

Have You Heard All the Hype About Content Marketing? The New 'Thing'? - Business 2 Community | A Marketing Mix | Scoop.it

Like, seriously. How many experts can simultaneously shout from roof-tops (virtually of course since rooftop shouting is so passe’ – just like billboards and newspaper ads – now it’s all about blog posts!) about the amazing new marketing method – #CONTENTMARKETING!!!!!


Have You Heard All the Hype About Content Marketing? The New Thing? Not only is the frenzy resulting in volumes of asinine content like press releases announcing klout scores, but it also fundamentally misses the point. Content marketing isn’t new. This great infographic that @JoePulizzi recently included in one of his posts shows that the practice is at least a century old, if not 4 millennium.So if it’s not actually new…Then what’s the hype? Fair question.


And the answer isn’t content, it’s ubiquity of high speed internet access and quality of search engine results....


Via Jeff Domansky
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Karley Tester's curator insight, October 9, 2013 3:35 PM

Hilarious! 

Content marketing. Something that has been around for a long time. How we use it and why we still use it to this day.

 

 

Penelope's comment, October 10, 2013 12:53 PM
Yay! for a picture that tells the story.
Alison D. Gilbert's curator insight, October 11, 2013 5:55 AM

Well, let's see what all the hype is about according to Content Marketing World.

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Sex and marketing | Psychology for Marketers

Sex and marketing | Psychology for Marketers | A Marketing Mix | Scoop.it
Can sex and marketing work in synergy? Dive into human psyche to understand why sex sells and see the list of the top ads using sexual messages
Deanna Dahlsad's insight:

Nothing comes between Brooke and her Calvin Kleins

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The Smell Of Fear (Or Something Stinks In Vintage Film Ad)

The Smell Of Fear (Or Something Stinks In Vintage Film Ad) | A Marketing Mix | Scoop.it
From the Corpus Christi Times , March 29, 1957, comes this frightful ad featuring scary movies boldly warning things such as “Do not judge by anything seen before!” and “Girls!...
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Planters Mr. Peanut Over The Years

Planters Mr. Peanut Over The Years | A Marketing Mix | Scoop.it
Planters
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The marketing of Mod

The marketing of Mod | A Marketing Mix | Scoop.it

First among the fash/Mod image pushers is Ben Sherman, purveyor of the mighty button-down shirt and a true Mod God. Its new advertising campaign plays on its Mod tradition, featuring pitched battles on the beach between Mods and rockers under the catchline, "As worn at the Battle of Hastings, 1966", and a proud, black skinhead staring at the camera under the catchline, "A man should be judged on the colour of his shirt."


Via The Mod Generation
Deanna Dahlsad's insight:

Dated March 9, 1997.

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13 Brands That Use Sex To Sell Their Products

13 Brands That Use Sex To Sell Their Products | A Marketing Mix | Scoop.it
It works, to a point.(RT @stephaneparent: Le sexe fera toujours vendre voici 13 entreprises qui l'ont compris http://t.co/0mPXF20b #marketing #publicité #sexe...)...

Via Ghassen Karoui
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Nuno Rebelo's curator insight, January 21, 2013 4:49 AM

Years pass, but there is no doubt that sex continues to sell
Through campaigns, more or less implicit, a brand can sell more quickly a message through sex. And in any business you are entered, sex can be an element to take into account if you want faster growth.

Rescooped by Deanna Dahlsad from Sex History
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A Cultural History of Advertising: Soap, Sex & Cigarettes

A video introduction to a cultural history of advertising. A college general education elective.

Via k3hamilton, Franck Cesto, Gracie Passette
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DPopTart, He’ll do anything… Even meet his own needs and...

DPopTart, He’ll do anything… Even meet his own needs and... | A Marketing Mix | Scoop.it

He’ll do anything… Even meet his own needs and clean up after his own meal.

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The Rules of the Game: A Century of Hollywood Publicity

The Rules of the Game: A Century of Hollywood Publicity | A Marketing Mix | Scoop.it
A Century of Hollywood Publicity Robert Mitchum serves a sixty-day sentence in the Los Angeles County jail for marijuana possession, 1949.
Deanna Dahlsad's insight:

The evolution of the Hollywood publicity racket.

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Women’s Yellow Pages

Women’s Yellow Pages | A Marketing Mix | Scoop.it
Women’s Yellow Pages of Greater Milwaukee, 1995-1996. (Please refrain from jokes about “fingers doing the walking” among the women of Milwaukee. Thank you.) Today, Yellow Pages & phone books in...
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Rescooped by Deanna Dahlsad from Antiques & Vintage Collectibles
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Ah, The Chick’s An Old Battle Ax

Ah, The Chick’s An Old Battle Ax | A Marketing Mix | Scoop.it
The “new woman” rode bicycles — and she smoked and likely even chewed tobaccie. So it makes sense that folks would advertise tobacco directly to her. In this antique tobacco...
Deanna Dahlsad's insight:

History in advertising

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Project MUSE - Advertising & Society Review - Images of Native Americans in Advertising

Project MUSE - Advertising & Society Review - Images of Native Americans in Advertising | A Marketing Mix | Scoop.it

Throughout its history, American advertising has used language and imagery depicting various ethnic and racial groups. A great many of these representations of non-White people would today be labeled as racist and stereotypical. Although contemporary advertising generally strives to be sensitive to multicultural issues, there remain many places in advertising and marketing where greater efforts are possible.

This unit focuses specifically on Native American (including Alaskan and Hawaiian) ethnic imagery in advertising. It examines both older representations and some more contemporary ones. It seeks not only to survey the story of Native Americans and advertising but also to serve as a model for similar investigations of the relationship between other ethnic/racial groups and advertising....


Via k3hamilton, Deanna Dahlsad
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This 1994 Ikea Ad Was TV's First-Ever Ad With a Gay Couple

This 1994 Ikea Ad Was TV's First-Ever Ad With a Gay Couple | A Marketing Mix | Scoop.it
Never one to shy away from a scandal, controversy or unorthodox marketing scheme, in 1994, Ikea aired a commercial featuring two men shopping for a dining room table, the first...

Via Matt Skallerud
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Study traces cycles of growth and collapse in social networks : Archaeology News from Past Horizons

Study traces cycles of growth and collapse in social networks : Archaeology News from Past Horizons | A Marketing Mix | Scoop.it

The advent of social networking sites like Facebook and Twitter have made us all more connected, but long-distance social networks existed long before the Internet.

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Rescooped by Deanna Dahlsad from Antiques & Vintage Collectibles
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Think Pink: Collecting Vintage Marketing Materials Which Pander To Women | Collectors' Blog

Think Pink: Collecting Vintage Marketing Materials Which Pander To Women | Collectors' Blog | A Marketing Mix | Scoop.it
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Rescooped by Deanna Dahlsad from Psychology of Consumer Behaviour
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7 Pieces of “Damn Good” Creative Advice From '60s Ad Man George Lois

7 Pieces of “Damn Good” Creative Advice From '60s Ad Man George Lois | A Marketing Mix | Scoop.it


George Lois -"the real-life ad man who emerged in the '60s to create a storied body of branding and magazine work. Lois conjured the "I want my MTV" slogan, invented the Lean Cuisine concept and, as the well-worn story goes, believed in his concepts so fervently that he once threatened to jump off a third-floor window ledge when executives rejected his matzo cracker campaign."


Via k3hamilton
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Rescooped by Deanna Dahlsad from A Cultural History of Advertising
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Mad Women : Ms. Magazine Blog

Mad Women : Ms. Magazine Blog | A Marketing Mix | Scoop.it

"...By 1964, the year in which the last season of Mad Men took place, women had been involved in American advertising for generations. Mathilde C. Weil opened the M.C. Weil Agency in 1880. Helen Lansdowne was an experienced copywriter when Stanley Resor of the J. Walter Thompson agency hired her in 1907. She took over the Woodbury Facial Soap account in 1910 and conceived the campaign “A Skin You Love to Touch,” featuring illustrations of men chastely touching women that are widely considered to be the first use of sex appeal in advertising. Eight years after the campaign was launched, sales had increased 1000 percent. By that time, Helen Lansdowne had married Stanley Resor, and was in charge of JWT’s all-female Women’s Editorial Department. Ms. Resor and her team were wildly successful: In 1918, they were responsible for over half of JWT’s billings..." Lynn Peril


Via k3hamilton
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