A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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Rescooped by Deanna Dahlsad from Sex Positive
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Movember Is More About Protecting Masculinity Than Protecting Men

Movember Is More About Protecting Masculinity Than Protecting Men | A Marketing Mix | Scoop.it
Remember, remember, the scourge of Movember? We’re halfway through the advocacy month that calls for men to grow the manliest mustaches they can muster to
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Deanna Dahlsad's curator insight, November 17, 2015 6:31 PM

"As November babies and gender critics, we take Movember as a personal affront.


There’s a school of thought that says any act in service of a good cause is a good act. So why do we hate Movember? Are we grumpy contrarians and feminist killjoys who hate things precisely because other people love them? Probably, but there are deeper reasons for our Movember naysaying, too. Below, we investigate in conversation."

Deanna Dahlsad's curator insight, November 17, 2015 6:32 PM

"As November babies and gender critics, we take Movember as a personal affront.


There’s a school of thought that says any act in service of a good cause is a good act. So why do we hate Movember? Are we grumpy contrarians and feminist killjoys who hate things precisely because other people love them? Probably, but there are deeper reasons for our Movember naysaying, too. Below, we investigate in conversation."

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Make content like a girl: how brands are turning to feminism for content inspiration - Brand Republic News

Make content like a girl: how brands are turning to feminism for content inspiration - Brand Republic News | A Marketing Mix | Scoop.it
Marketing campaigns aimed at women are becoming less reliant on tired stereotypes and increasingly eschewing traditional gender roles, says Kath Hipwell, head of content strategy, Red Bee Media. - Brand Republic

Via malek
Deanna Dahlsad's insight:

Just another gimmick?

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malek's curator insight, October 22, 2014 8:17 AM

Crossing the thin line of objectifying into empowering

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Why Has Equality Eluded Us? Wrong message. Wrong messengers.

Why Has Equality Eluded Us? Wrong message. Wrong messengers. | A Marketing Mix | Scoop.it

Have you ever tried to convince someone to stop doing a bad thing but they just kept doing it? Well, that's exactly what's been happening to the female rights movement for over a hundred years.


Despite more than a century of women's rights movements and the passing of several important women's rights laws, males still don't view females as truly equal

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Deanna Dahlsad's curator insight, June 5, 2014 1:42 AM

A discussion of marketing tactics in selling a social mission.

Rescooped by Deanna Dahlsad from Consumption Junction
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On advertising history, feminism and marketing in the future: Destroying the point

On advertising history, feminism and marketing in the future: Destroying the point | A Marketing Mix | Scoop.it

The social media movement born of Alan Jones' sexist comments had huge early success, but its clicktivists' wings have since been clipped. It was around the year of my birth that Philip Morris began a campaign to seduce its female smokers. In an era largely untroubled by my pregnant mother's cigarettes, the Virginia Slims campaign was, in itself, unsurprising.

 

What was surprising was the company's use of a ''women's libber'' to promote its product. This was the first time feminism sold anything to anyone; apart from its core principles, I suppose. Since then, the idea of an emerging social freedom has been used many times to sell women face cream and alcohol. The ''you go girl'' message has been successfully co-opted to bring my gender high heels and financial services and small cars. Because you're worth it.

 

These days, women are still buying back their own dissent from advertisers. But things are different now. In an age of social networking, where so many of us feel we are in ''control'' of our media, the way to a lady's wallet is a more difficult business....


Via Jeff Domansky, Deanna Dahlsad
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Rescooped by Deanna Dahlsad from Dare To Be A Feminist
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Pantene Breaks Down Every Sexist Workplace Stereotype in One Ad - TIME

Pantene Breaks Down Every Sexist Workplace Stereotype in One Ad - TIME | A Marketing Mix | Scoop.it
Pantene Breaks Down Every Sexist Workplace Stereotype in One Ad
TIME
PrenticeMathewPorter 5pts. This is precisely the kind of ad that takes the tone that many men in support of the feminist movement will resent.

Via Sarah Sepulchre, MLB, Deanna Dahlsad
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malek's curator insight, December 22, 2013 5:03 PM

Pantene sends a clear message of support for women: Don’t let labels hold you back.

Rescooped by Deanna Dahlsad from A Cultural History of Advertising
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3 Ad Agencies Try to Rebrand Feminism. Did Any of Them Get It Right?

3 Ad Agencies Try to Rebrand Feminism. Did Any of Them Get It Right? | A Marketing Mix | Scoop.it
Does feminism need rebranding? Elle U.K. thinks so, and invited three British ad agencies—Brave, Mother and Wieden + Kennedy—to work on it with three feminist groups. The results, published in November's issue, are posted below.

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Mocking Feminism in (Vintage) Advertising

Mocking Feminism in (Vintage) Advertising | A Marketing Mix | Scoop.it

How marketers sometimes co-opt social movements for corporate greed - and, in this case, misogyny. Which is not unlike what individual men have done themselves, twisting "being feminist" into a way to get laid.

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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.