A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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Rescooped by Deanna Dahlsad from Dare To Be A Feminist
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Why Has Equality Eluded Us? Wrong message. Wrong messengers.

Why Has Equality Eluded Us? Wrong message. Wrong messengers. | A Marketing Mix | Scoop.it

Have you ever tried to convince someone to stop doing a bad thing but they just kept doing it? Well, that's exactly what's been happening to the female rights movement for over a hundred years.


Despite more than a century of women's rights movements and the passing of several important women's rights laws, males still don't view females as truly equal

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Deanna Dahlsad's curator insight, June 4, 10:42 PM

A discussion of marketing tactics in selling a social mission.

Rescooped by Deanna Dahlsad from Dare To Be A Feminist
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Pantene Breaks Down Every Sexist Workplace Stereotype in One Ad - TIME

Pantene Breaks Down Every Sexist Workplace Stereotype in One Ad - TIME | A Marketing Mix | Scoop.it
Pantene Breaks Down Every Sexist Workplace Stereotype in One Ad
TIME
PrenticeMathewPorter 5pts. This is precisely the kind of ad that takes the tone that many men in support of the feminist movement will resent.

Via Sarah Sepulchre, MLB, Deanna Dahlsad
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malek's curator insight, December 22, 2013 2:03 PM

Pantene sends a clear message of support for women: Don’t let labels hold you back.

Rescooped by Deanna Dahlsad from Herstory
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Mocking Feminism in (Vintage) Advertising

Mocking Feminism in (Vintage) Advertising | A Marketing Mix | Scoop.it

How marketers sometimes co-opt social movements for corporate greed - and, in this case, misogyny. Which is not unlike what individual men have done themselves, twisting "being feminist" into a way to get laid.

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On advertising history, feminism and marketing in the future: Destroying the point

On advertising history, feminism and marketing in the future: Destroying the point | A Marketing Mix | Scoop.it

The social media movement born of Alan Jones' sexist comments had huge early success, but its clicktivists' wings have since been clipped. It was around the year of my birth that Philip Morris began a campaign to seduce its female smokers. In an era largely untroubled by my pregnant mother's cigarettes, the Virginia Slims campaign was, in itself, unsurprising.

 

What was surprising was the company's use of a ''women's libber'' to promote its product. This was the first time feminism sold anything to anyone; apart from its core principles, I suppose. Since then, the idea of an emerging social freedom has been used many times to sell women face cream and alcohol. The ''you go girl'' message has been successfully co-opted to bring my gender high heels and financial services and small cars. Because you're worth it.

 

These days, women are still buying back their own dissent from advertisers. But things are different now. In an age of social networking, where so many of us feel we are in ''control'' of our media, the way to a lady's wallet is a more difficult business....


Via Jeff Domansky, Deanna Dahlsad
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Rescooped by Deanna Dahlsad from A Cultural History of Advertising
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3 Ad Agencies Try to Rebrand Feminism. Did Any of Them Get It Right?

3 Ad Agencies Try to Rebrand Feminism. Did Any of Them Get It Right? | A Marketing Mix | Scoop.it
Does feminism need rebranding? Elle U.K. thinks so, and invited three British ad agencies—Brave, Mother and Wieden + Kennedy—to work on it with three feminist groups. The results, published in November's issue, are posted below.

Via k3hamilton
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