A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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Rescooped by Deanna Dahlsad from Herstory

From Chanel to Burberry, fashion is now a branch of the porn industry

From Chanel to Burberry, fashion is now a branch of the porn industry | A Marketing Mix | Scoop.it
These days, models like Keira Knightley (inset) pose open mouthed, their eyes half-closed as if in a state of arousal. Sometimes they lie on their backs, like Rosie Huntington-Whiteley did recently.
Deanna Dahlsad's curator insight, December 8, 2013 6:04 PM

Despite the fact that this issue was discussed back when I was in college decades ago -- and likely long before that, this article makes the following claims:

  • Fashion adverts no longer sell fashion - they sell sex
  • The pornification of the fashion world is affecting our young girls
  • The advent of airbrushing and rise of internet porn are responsible
Rescooped by Deanna Dahlsad from Mod Scene Weekly

The marketing of Mod

The marketing of Mod | A Marketing Mix | Scoop.it

First among the fash/Mod image pushers is Ben Sherman, purveyor of the mighty button-down shirt and a true Mod God. Its new advertising campaign plays on its Mod tradition, featuring pitched battles on the beach between Mods and rockers under the catchline, "As worn at the Battle of Hastings, 1966", and a proud, black skinhead staring at the camera under the catchline, "A man should be judged on the colour of his shirt."

Via The Mod Generation
Deanna Dahlsad's insight:

Dated March 9, 1997.

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