A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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Not Happy with Your Email Metrics? Include a Coupon

Not Happy with Your Email Metrics? Include a Coupon | A Marketing Mix | Scoop.it
Marketers are seeing far more success with emails that include coupons vs. those that do not. Research finds that such communications increase open, click and transaction rates, as well as revenue per email.
Deanna Dahlsad's insight:

It's still direct marketing, y'all.

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Deanna Dahlsad's curator insight, March 23, 4:11 PM

Surprise! Consumers want to open an email that has something in it for them.

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Four common email marketing mistakes that lead to unsubscribes

Four common email marketing mistakes that lead to unsubscribes | A Marketing Mix | Scoop.it
Very relevant to social media and curating, esp 1 & 3.
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