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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
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How copyright owners can leverage the remix culture: the Harlem Shake meme example

How copyright owners can leverage the remix culture: the Harlem Shake meme example | A Marketing Mix | Scoop.it

While the videos are simple fun for the thousands of people that have participated in Harlem Shakes, they’ve become an easy moneymaker for the song’s creator, Baauer, and YouTube itself.


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc, Guillaume Decugis
Deanna Dahlsad's insight:

Finally, "going viral" can mean something besides the quick falsh 15 minutes of fame.

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Guillaume Decugis's curator insight, February 22, 2013 5:27 PM

This is a great story on how the remix culture can actually be leveraged by copyright owners. And which is a great follow-up to Matthew Ingram's post on the clash between the two which could lead to a new prohibition.


And yes, we did a Harlem Shake video too at our last #LeanContent Meetup.

Anne Bosworth's curator insight, March 2, 2013 2:37 PM

Do you "shake" it up?

Aubree Furrer's curator insight, March 4, 2013 10:08 AM

Nothing proves the theory that originality doesnt exist anymore more than the harlem shake. A bunch or remakes to just one song over and over again. It gets old fast.

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Pinterest: Change Your Terms or We’re Leaving | The Window Seat

Pinterest: Change Your Terms or We’re Leaving | The Window Seat | A Marketing Mix | Scoop.it
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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
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