A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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An Autopsy of a Dead Social Network | MIT Technology Review

An Autopsy of a Dead Social Network | MIT Technology Review | A Marketing Mix | Scoop.it
Following the collapse of the social network Friendster, computer scientists have carried out a digital autopsy to find out what went wrong.

Via Jordan Sanders, Deanna Dahlsad
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Jordan Sanders's curator insight, February 28, 2013 7:53 PM

An interesting read - explains the reasoning behind a social networks collapse - using the case study of Friendster and its decline. #cmgr #cmgrchat

Deanna Dahlsad's curator insight, March 1, 2013 5:00 AM

What I find most interesting about this is the fact that the issued noted are exactly the same for real world businesses, including retail; however, the data is easier to obtain in the digital world, as opposed to ethographic research.

Rescooped by Deanna Dahlsad from Business in a Social Media World
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Facebook is not manipulating news feeds says Facebook - Leaders West

Facebook is not manipulating news feeds says Facebook - Leaders West | A Marketing Mix | Scoop.it

There was a time when MySpace was in the situation Facebook is now facing.


The big question on a lot of people’s lips has been: “Has Facebook tweaked EdgeRank to force me to pay to promote my content?”


In his article, Jim Dougherty makes very valid points regarding the fallacy a lot of us have been led to believe:


“The mythology that brand pages will be a efficient marketing platform or customer service vehicle for the discount price of elbow grease and moxy is false. The preponderance of evidence of Facebook’s inefficiency is overwhelming, capped by Facebook’s backhanded admission on their blog.”


Via Cendrine Marrouat - www.socialmediaslant.com
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Rescooped by Deanna Dahlsad from Business in a Social Media World
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Facebook Fan Pages now have a dedicated feed

Facebook Fan Pages now have a dedicated feed | A Marketing Mix | Scoop.it

Have you used Facebook today? If so, you may have noticed a new tab called “Pages Feed” in the left sidebar of your homepage.

 

Clicking the tab will reveal a separate newsfeed tailored to only display content from the Pages a user follows. Updates appear in the order they are published, with the latest content at the top.

 

[I hope this is a REAL fix.]


Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's comment, November 19, 2012 11:17 AM
Thank you for sharing my article!
Jon Turino's comment, November 19, 2012 11:55 AM
You are welcome, Cendrine. You do a good job of curating.
Cendrine Marrouat - www.socialmediaslant.com's comment, November 19, 2012 12:41 PM
I appreciate your kind words, Jon!