A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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BETTIE PAGE WITH THE KU KLUX KLAN: CELEBRITY BRANDING AND SURFACE DEEP SELLING OF THE DEAD | Paraphilia Magazine

BETTIE PAGE WITH THE KU KLUX KLAN: CELEBRITY BRANDING AND SURFACE DEEP SELLING OF THE DEAD | Paraphilia Magazine | A Marketing Mix | Scoop.it

Via Craftypants Carol, Deanna Dahlsad
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Study: Only 1% of Facebook 'Fans' Engage With Brands

Study: Only 1% of Facebook 'Fans' Engage With Brands | A Marketing Mix | Scoop.it

If there's an overall caution, it's against, in the words of Ms. Nelson-Field, "putting a disproportionate amount of effort into engagement and strategies to get people to talk about a brand, when you should be spending more time getting more light buyers."

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Ever wonder what the difference was between...

Ever wonder what the difference was between... | A Marketing Mix | Scoop.it

public relations, marketing, advertising and branding?  Then you'll enjoy this!


Via Asil
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Let's Move Beyond The Content Marketing Hype by @Britopian

Let's Move Beyond The Content Marketing Hype by @Britopian | A Marketing Mix | Scoop.it

If one thing needs to happen in 2014, it’s that brands must get content right. Content is the lifeline into the digital ecosystem. It’s how we reach consumers, break through the clutter and change their behavior. It’s pretty obvious, I know.

What’s not so obvious though is that we need to elevate the conversation beyond just the content marketing insanity.

Deanna Dahlsad's insight:

Finally, an article that gets to the questions which must be addressed by brand before they hop onto the curation band wagon.

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A Case Against Twitter, Facebook, Youtube, G+, and Triberr

A Case Against Twitter, Facebook, Youtube, G+, and Triberr | A Marketing Mix | Scoop.it

If you want to leave your marks on the Internet, you have to own your empire. You want people to stay on your blog, after all.


Dino Dogan shares some excellent insights in this article:


“It is fine if I bring people from Twitter and Facebook to my blog. However, it is NOT fine if I send people from my blog to Facebook.


This is the magic hat trick these platforms have pulled on us. They managed to convince us that placing ‘Follow me on Facebook/Twitter’ is a good thing for our blogs.


And if you visit 10 blogs, 9 of them will have “Follow me” buttons in the most prominent areas of the page.


What we’re effectively saying is ‘dear reader, I want you to go sign up for these other services so we can interact there’.”


Via Cendrine Marrouat - www.socialmediaslant.com
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