A Marketing Mix
5.3K views | +0 today
Follow
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
Your new post is loading...
Rescooped by Deanna Dahlsad from consumer psychology
Scoop.it!

From Google to Hillary to Snoop Dogg's pot candies, we look back on some of the year's best branding

From Google to Hillary to Snoop Dogg's pot candies, we look back on some of the year's best branding | A Marketing Mix | Scoop.it

"From Google to Hillary to Snoop Dogg's pot candies, we look back on some of the year's best branding ..."


Via Leona Ungerer
more...
No comment yet.
Scooped by Deanna Dahlsad
Scoop.it!

26 Universal Questions for Positioning Your Brand (and Creating Your Brand Story)

26 Universal Questions for Positioning Your Brand (and Creating Your Brand Story) | A Marketing Mix | Scoop.it
Marketing Strategy - How do you position your brand for success? What is the most compelling story you can tell about your business? Those are two of the most substantial questions marketers and ...
more...
No comment yet.
Rescooped by Deanna Dahlsad from Herstory
Scoop.it!

BETTIE PAGE WITH THE KU KLUX KLAN: CELEBRITY BRANDING AND SURFACE DEEP SELLING OF THE DEAD | Paraphilia Magazine

BETTIE PAGE WITH THE KU KLUX KLAN: CELEBRITY BRANDING AND SURFACE DEEP SELLING OF THE DEAD | Paraphilia Magazine | A Marketing Mix | Scoop.it

Via Craftypants Carol, Deanna Dahlsad
more...
No comment yet.
Scooped by Deanna Dahlsad
Scoop.it!

Let's Move Beyond The Content Marketing Hype by @Britopian

Let's Move Beyond The Content Marketing Hype by @Britopian | A Marketing Mix | Scoop.it

If one thing needs to happen in 2014, it’s that brands must get content right. Content is the lifeline into the digital ecosystem. It’s how we reach consumers, break through the clutter and change their behavior. It’s pretty obvious, I know.

What’s not so obvious though is that we need to elevate the conversation beyond just the content marketing insanity.

Deanna Dahlsad's insight:

Finally, an article that gets to the questions which must be addressed by brand before they hop onto the curation band wagon.

more...
No comment yet.
Rescooped by Deanna Dahlsad from Consumption Junction
Scoop.it!

Study: Only 1% of Facebook 'Fans' Engage With Brands

Study: Only 1% of Facebook 'Fans' Engage With Brands | A Marketing Mix | Scoop.it

If there's an overall caution, it's against, in the words of Ms. Nelson-Field, "putting a disproportionate amount of effort into engagement and strategies to get people to talk about a brand, when you should be spending more time getting more light buyers."

more...
No comment yet.
Rescooped by Deanna Dahlsad from Business in a Social Media World
Scoop.it!

A Case Against Twitter, Facebook, Youtube, G+, and Triberr

A Case Against Twitter, Facebook, Youtube, G+, and Triberr | A Marketing Mix | Scoop.it

If you want to leave your marks on the Internet, you have to own your empire. You want people to stay on your blog, after all.


Dino Dogan shares some excellent insights in this article:


“It is fine if I bring people from Twitter and Facebook to my blog. However, it is NOT fine if I send people from my blog to Facebook.


This is the magic hat trick these platforms have pulled on us. They managed to convince us that placing ‘Follow me on Facebook/Twitter’ is a good thing for our blogs.


And if you visit 10 blogs, 9 of them will have “Follow me” buttons in the most prominent areas of the page.


What we’re effectively saying is ‘dear reader, I want you to go sign up for these other services so we can interact there’.”


Via Cendrine Marrouat - cendrinemarrouat.com
more...
No comment yet.
Rescooped by Deanna Dahlsad from Stuff that Tweaks
Scoop.it!

Ever wonder what the difference was between...

Ever wonder what the difference was between... | A Marketing Mix | Scoop.it

public relations, marketing, advertising and branding?  Then you'll enjoy this!


Via Asil
more...
No comment yet.
Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.