A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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Rescooped by Deanna Dahlsad from All Things Bookish: All about books, all the time
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For Readers Drowning in E-Books, Author Collectives Offer a Lifeline

For Readers Drowning in E-Books, Author Collectives Offer a Lifeline | A Marketing Mix | Scoop.it
In an ocean of self-published titles, two questions keep bobbing to the surface: How can readers find quality e-books, and how can authors of quality e-books find readers?

Via Sara Rosett
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Rescooped by Deanna Dahlsad from All Things Bookish: All about books, all the time
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Author Promotion: What Worked, What Didn't

Author Promotion: What Worked, What Didn't | A Marketing Mix | Scoop.it

Good: I wrote personalized letters to booksellers and sent them ARCS. My efforts resulted in my novel being a Booksense Notable (Which is now Indie Bound.)

Bad: I wasted too much time on bookstore appearances. Lots of time only a few people would come out, so now I mostly do drop-in signings where I just sign stock and chat up booksellers.

Karin Gillespie


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Rescooped by Deanna Dahlsad from Kitsch
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Old Wacky Packages, New New New! | Kitschy Kitschy Coo

Old Wacky Packages, New New New! | Kitschy Kitschy Coo | A Marketing Mix | Scoop.it

New book on the classic product parody stickers.

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Rescooped by Deanna Dahlsad from Social Reading & Writing: cultural techniques with social networks
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How to: publish your blog to Kindle | How to succeed in journalism | Journalism.co.uk

How to: publish your blog to Kindle | How to succeed in journalism | Journalism.co.uk | A Marketing Mix | Scoop.it

This guide explains how you can submit an RSS feed of your blog to Amazon in less than 10 minutes for it to be available in the Kindle store a day or two later.


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Rescooped by Deanna Dahlsad from Social Reading & Writing: cultural techniques with social networks
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How the e-book landscape is becoming a walled garden

How the e-book landscape is becoming a walled garden | A Marketing Mix | Scoop.it

Apple's decision to reject an e-book by Seth Godin because it contains hyperlinks to books in the Amazon store is just another example of how the oligopoly that controls the market for e-books is turning the landscape of reading into a walled garden.
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Just as a few massive chain stores eventually came to dominate the traditional printed book market in North America, the e-book marketplace is a kind of oligopoly involving a few major players — primarily Amazon, Apple and Barnes & Noble. And while bookstore owners of all kinds are free to decide which books they wish to put on their shelves, these new giants have far more control over whose e-books see the light of day because they also own the major e-reading platforms, and they are making decisions based not on what they think consumers want to read but on their own competitive interests. That is turning the e-book landscape into even more of a walled garden.

Author and digital-marketing maven Seth Godin highlighted this issue in a recent blog post, in which he described how his new book was turned down by Apple because it contained hyperlinks to books sold by Amazon (with whom Godin has a partnership). According to a letter that the author says he received from the company, the new title — Stop Stealing Dreams, a book about the transformation that Godin believes needs to happen in public education — was rejected by Apple due to what the letter described as “multiple links to [the] Amazon store.” Godin notes that the book had links to related works, including Too Big to Know from David Weinberger, co-author of The Cluetrain Manifesto.


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What book publishers should learn from Harry Potter: Memo to publishers: DRM is not your friend

What book publishers should learn from Harry Potter: Memo to publishers: DRM is not your friend | A Marketing Mix | Scoop.it

Author J.K. Rowling has chosen to do a number of interesting things with the launch of the e-book versions of her Harry Potter series.
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After months of anticipation, the e-book versions of author J.K. Rowling’s phenomenally successful Harry Potter series are now available through Rowling’s Pottermore online unit, and as my PaidContent colleague Laura Owen has noted in her post on the launch, Rowling has chosen to do a number of interesting things with her e-books, including releasing them without digital-rights management restrictions. Obviously, the success of the Potter series has given Rowling the ability to effectively dictate terms to just about anyone, even a powerhouse like Amazon, but there are still lessons that other book publishers should take from what she is doing. 

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One of the encouraging things about the Pottermore launch is that the books will be available on virtually every platform simultaneously, including the Sony Reader, the Nook from Barnes & Noble, the Kindle and Google’s e-book service (which is part of Google Play).

 


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Rescooped by Deanna Dahlsad from All Things Bookish: All about books, all the time
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Chick Lit: A case study in how publishers and booksellers drive a trend into the ground

Chick Lit:  A case study in how publishers and booksellers drive a trend into the ground | A Marketing Mix | Scoop.it
The “chick lit” box never really did justice to the full spectrum of women’s experience that many of these novels address—and is no longer relevant to the work being published now.

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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.