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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
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Marketing Whore - Marketing, PR, Internet Marketing Tips for Mainstream and Adult Bloggers: Business Bigots

Marketing Whore - Marketing, PR, Internet Marketing Tips for Mainstream and Adult Bloggers: Business Bigots | A Marketing Mix | Scoop.it

Marketers often make stereotypes and pre-judge people when creating 'targeting markets.' We often have to lump folks into categories in order to create products for them and to reach them. (What do these people need? What do they want? Where do these people live? What do they read?)


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What’s Next for Native Ads?

What’s Next for Native Ads? | A Marketing Mix | Scoop.it

Native advertising is flourishing across social media, content portals, news properties, video-sharing sites and streaming services. Increased mobile use of these venues has fueled much of the growth, since native ads work best in the content streams that people tend to access on smartphones and tablets, according to a new eMarketer report, “Native Advertising: Difficult to Define, but Definitely Growing.”

Perceptions about what constitutes native advertising are as varied as the ads themselves and the places where they appear. There’s still disagreement over basic terminology such as “native advertising,” “sponsored content” and “branded content.” Some make distinctions among those terms, while others use them interchangeably.

Deanna Dahlsad's insight:

I find properly crediting as "sponsored content" the most ethical, but many advertisers do not like that for fear that readers will see it for what it is, advertising.

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Deanna Dahlsad's curator insight, March 23, 4:32 PM

I find properly crediting as "sponsored content" the most ethical, but many advertisers do not like that for fear that readers will see it for what it is, advertising.

Deanna Dahlsad's curator insight, March 23, 4:33 PM

I find properly crediting as "sponsored content" the most ethical, but many advertisers do not like that for fear that readers will see it for what it is, advertising.

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The Most Effective Content Marketing Tip Ever | Feldman Creative

The Most Effective Content Marketing Tip Ever | Feldman Creative | A Marketing Mix | Scoop.it

Sorry. I’ve been toting this one around in my pack for a while now and haven’t yet shared it with you. Here you go, the most effective content marketing tip you can possibly ever hope to hear.

Answer your prospects’ top 30 questions.

That’s it. Do it and enjoy the magic.


I’ll expand on the idea ever-so-slightly…


Your prospects aren’t going to buy your stuff until they get the answers they seek. Listen closely to the questions. Write them down. Then make each question the title of a blog post and publish the answers....


Via Jeff Domansky
Deanna Dahlsad's insight:

Marketing & customer service 101

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Nicoline Maes's curator insight, January 24, 7:12 AM

Beantwoord de vragen van je klanten. DE beste en simpelste contentmarketing #tip EVAH. Het gaat niet om jou! #Content

Valerie Sing's curator insight, January 28, 11:35 PM

A 90/90/30 rule to creating blog posts. 90 pieces of content (30 blog posts, 30 videos, 30 podcasts) in 90 days based on 30 questions. Writing posts are easy enough, but to achieve this means getting up to speed with your video and podcasting skills.

Marie Clement's curator insight, January 29, 7:00 AM

This makes perfect sense - it's all about knowing your customers and communicating with themin a way that they respond to and content is key!

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UP to the DL: Blog Tours & Marketing Services

UP to the DL: Blog Tours & Marketing Services | A Marketing Mix | Scoop.it

U.P. to the D.L. is the dynamic duo of Deanna Dahlsad & Laura Brown, two wordy grrls who met 10 years ago as columnists at (the now defunct) Backwash.com.

Of course, both had been writing and promoting online (and off) long before that time, so the slow demise of one site didn’t keep them from continuing to do what they do — or being friends. *wink*

Our latest joint projects are Inherited Values and Ululating Undulating Ungulate. (If you visit the sites and are interested in joining us there, please check out the “about” pages!)

Because of our years of experience in the Internet trenches, we’ve long been individually helping other writers, bloggers, artists, sellers, and entrepreneurs start-up or increase their online presence; now we’ve joined forces, offering you our firsthand knowledge and experience.

We offer specialized services, such as:

Blog Tours
Marketing Consultation
Website Reviews
Individualized & Customized Services Upon Request
Bloggers, you have brands too, so any of these services can be tailored to suit you!


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25 Compelling Reasons to Blog for Business Yesterday

25 Compelling Reasons to Blog for Business Yesterday | A Marketing Mix | Scoop.it

And you're waiting for? Have you heard that 90% of companies are using custom content for marketing? Or that consumers believe that blogs are the most useful form of content? There’s a lot of compelling reasons to blog starting yesterday, not the least of which is that it’s no longer a differentiating factor. There are now nearly 7 million blogs on the internet, a meteoric increase over the 100,000 that existed a decade ago. From increased brand awareness to thought leadership to positive SEO, the reasons to blog are nearly endless. We’ve highlighted 25 of our favorites below...


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Jeff Domansky's curator insight, July 17, 2013 10:05 AM

The research is compelling. Blogging and content marketing work. Here are 25 more reasons why you should be blogging. And you're waiting for? 

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How To Leverage the Science of Relationships to Gain True Influence

How To Leverage the Science of Relationships to Gain True Influence | A Marketing Mix | Scoop.it

If you define influence by the size of your Klout score, you can stop reading this right now.


If you believe influence is driven by the creation of a relationship between two parties, where one sees the other as truly knowledgeable about a particular product or service, then let’s talk about the science behind that influence.


Via janlgordon, Guillaume Decugis
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Caroline Price's comment, July 16, 2013 2:59 AM
yes...some people are worthy of respect; others less so...
Therese Matthys's comment, July 16, 2013 9:34 AM
Caroline - so true!
Philippe Trebaul's comment, September 9, 2013 8:48 AM
You're all totally true. I really agree with you. I would add that "followers" are (normally, except for fake profiles...) persons. And persons MUST be respected. I agree too with you, Sigrid, concerning the fact that influence could be better mesured by interactions. Thx a lot for your reactions. It's very kind from you! Have a great week. Best regards :) Philippe
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Give your website a Pinterest flavor with Tint

Give your website a Pinterest flavor with Tint | A Marketing Mix | Scoop.it
A couple of weeks ago, I redid all my Internet properties, including my website. One thing I really wanted was to show all my latest articles on the landing page. If you have followed my career for...

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, April 23, 2013 3:26 PM

An awesome tool that I discovered recently and that has really made my website more visually appealing. 

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17 Types of Content That Google Will Eat Up

17 Types of Content That Google Will Eat Up | A Marketing Mix | Scoop.it
Content - Just what the title says... along with an infographic and a host of examples, illustrations, and explanations.

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Deanna Dahlsad's curator insight, February 22, 2013 6:44 PM

I think most of the items on this list are known (if somewhat debatable), but reading the reasoning may help some to identify which sort of content best fits their audience &/or business model.

Marco Bertolini's curator insight, February 22, 2013 11:51 PM

L'ogre Google avale tout.  Mais privilégie certains contenus : interviews, débats, listes, contenus régulièrement mis à jour, etc.  A vous d'en tenir compte si vous voulez apparaître dans les résultats !

Patrizia Bertini's curator insight, February 23, 2013 8:34 AM

worth a look (or two)

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Your Best Tool For SEO (Or, Why Search Engines Are Your Friends)

I believe search engine optimization (SEO) is best and primarily served via the content you write. If you believe that, you may stop reading; but if you aren’t convinced… People...
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40 Social Media Acronyms You Should Know (Infographic)

40 Social Media Acronyms You Should Know (Infographic) | A Marketing Mix | Scoop.it

Whether you’re dabbling in social media or making a career out of it, there’s a language among us social media geeks that you’ve probably heard bellowed down the halls of Facebook, and babbled 

in Twitter chats.

While there are probably hundreds or more of social media acronyms out there, we’re going to focus on 40 social media acronyms we think you should know.


Via Stefano Principato, malek
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Why Spam Is Bad For Your Business

Why Spam Is Bad For Your Business | A Marketing Mix | Scoop.it

Now, you might think that anyone with a blog or website would know how inappropriate and annoying spam comments are, but a few of them sincerely seemed unaware that what they’d done was poor form. So here’s my quick attempt to educate folks on the subject.


Leaving spam comments isn’t just poor form — it’s a poor thing to do for many reasons.


First of all, despite what some poor &/or ignorant marketing folks will tell — and sell — you, spam links are not good for SEO


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What is preferable: A blog or a traditional Newspaper?

What is preferable: A blog or a traditional Newspaper? | A Marketing Mix | Scoop.it
Hello “TechnoTactics” readers, how are you all doing? Busy checking out the new SEO strategies to get more engagement? Welcome to my article regarding...
The post What is preferable: A blog or a traditional Newspaper?

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Want valuable feedback on your website or blog? Pay attention to lazy pitches!

Want valuable feedback on your website or blog? Pay attention to lazy pitches! | A Marketing Mix | Scoop.it
I do not know about you, but I receive hundreds of emails every day. Between newsletters, new articles by my favorite blogs and publications, press releases, pitches from marketers and bloggers, an...

Via Cendrine Marrouat - www.socialmediaslant.com
Deanna Dahlsad's insight:

I don't invite guest bloggers at my sites; however, I receive dozens of requests a week anyway. In reading Cendrine's article, I wonder if perhaps making a page or post about why I do not welcome guest posts might decrease some of the requests I recieve.

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Cendrine Marrouat - www.socialmediaslant.com's curator insight, October 10, 2013 4:02 PM

If you blog or own a website, you know what I mean when I say that lazy pitches are annoying.

Well, actually, if you learn to read between the lines, there is some valuable feedback to gain. 

Not sure of what I'm talking about? Check out my article. I share how paying attention to one particular email helped me decrease the number of irrelevant pitches that land in my inbox by 60%.

Ivy Group's curator insight, October 10, 2013 6:45 PM

Check out Ivy Group at http://www.theivygroup.biz

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Blogging Death Knells Are Premature & Passe

Blogging Death Knells Are Premature & Passe | A Marketing Mix | Scoop.it
This sort of “blogging is dead, especially for business” thinking as shared in Beyond Blogging: 13 Content Marketing Opportunities for Ecommerce by Linda Bustos drives me nuts: Remember when business...
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Deanna Dahlsad's comment, July 12, 2013 1:31 PM
Thanks for sharing :)
Gracie Passette's curator insight, July 12, 2013 5:08 PM

Blogs are not dead, despite what you've heard. And this is great news for those working in the adult industry who are blocked from using Facebook and other giant sites. Click the links in the article for detailed info.

 

MartinSocially's curator insight, July 29, 2013 1:05 PM

The concept of individuals creating their own content will endure, platforms may come and go but the essence of origianal content is fundamental to the future of the internet and society as a whole.

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Tumblr Panic | The Marketing Whore

Tumblr Panic | The Marketing Whore | A Marketing Mix | Scoop.it

For adult webmasters and bloggers, the real ruckus started when Tumblr prepared itself for a Yahoo buy-out by appearing to purge itself of adult content. The micro-blogging site did this quite effectively when it dealt a dirty blow to Tumblr users by using robots.txt to exclude the search engines from indexing sites labeled as “adult”. This was reported in accurate detail by Bacchus at the long-respected ErosBlog. (it must be noted that Tumblr does not seem to be using the Robots Meta Tag. Do you know about robots.txt files and Robots Meta Tags?)

 

This was reported by Bacchus before anyone even had an idea that Yahoo & Tumblr were in talks. Just days later, Bacchus again discussed issues for adult bloggers at Tumblr, i.e. how difficult it became to even search your own Tumblr blog & how to back-up your Tumblr site. By this time, the rumors had become official news: Yahoo had purchased Tumblr.


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Gracie Passette's curator insight, May 23, 2013 1:31 PM

But that's just the beginning... Probably.

Laura Brown's comment, May 24, 2013 8:02 PM
I noticed the difference on Tumblr early on. Links on other sites were leading to missing sites, or sites that just would not load. Where will the adult bloggers go next? Tumblr was a nice, simple place for them the past few years. I don't think they can move to WordPress.com as was suggested for other Tumblr bloggers who don't want to wait for Yahoo to drop.
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Create your blog for free

Create your blog for free | A Marketing Mix | Scoop.it
OverBlog Portal! The latest news and the best posts from our bloggers! Create your blog for free on OverBlog! Forums, communities and blog directory on OverBlog!

Via Ana Cristina Pratas, RitaZ, michel verstrepen, Cendrine Marrouat - www.socialmediaslant.com, Deanna Dahlsad
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RitaZ's comment, March 14, 2013 2:56 AM
thank you for sharing views!
Gracie Passette's comment, March 14, 2013 9:50 PM
This OverBlog is very hard to navigate and there's no search, which is infuriating. Also, they say "no porn" which, as it is a "know it when I see it" thing, means anyone dealing with sexuality in any form likely isn't welcome. Instead, OverBlog says adult folks should go to their other site, http://www.erog.fr/ ~ however, that is also confusing and lacks search ~ and is also all in French.
Laura Brown's comment, March 19, 2013 6:44 PM
Sites which offer blogs like this are way out of date and out of touch with the current situation on the Internet. The "free blog" thing has come and gone. Pick Blogger.com or WordPress.com and be done with it. Anything else is too risky and not likely to stick around very long.
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Increase traffic to your blog with these 10 directories

Increase traffic to your blog with these 10 directories | A Marketing Mix | Scoop.it

Looking for a way to increase traffic to your blog and generate quality backlinking at the same time? If so, why not try directories?

 

The following is a short list to get you started.

 


Via Cendrine Marrouat - www.socialmediaslant.com
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dj Goddessa's comment, September 18, 2012 1:04 PM
Cendrine, great list. This should keep me busy for awhile! :))
Cendrine Marrouat - www.socialmediaslant.com's comment, September 18, 2012 1:39 PM
Glad to know that! :-)
Cendrine Marrouat - www.socialmediaslant.com's comment, September 18, 2012 1:40 PM
Thank you for sharing my article!
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Should your blog posts look more like this?

Should your blog posts look more like this? | A Marketing Mix | Scoop.it

With the rise of infographics and Pinterest, perhaps we need to rethink how we write our blog posts....

 

Maybe our posts should be more visual to be more effective?


Via Jeff Domansky, Laura Brown
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