A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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Rescooped by Deanna Dahlsad from Business in a Social Media World
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Online audiences of value are earned, not gotten

Online audiences of value are earned, not gotten | A Marketing Mix | Scoop.it
Evaluate your social media strategy and how you're building your audience by earning their trust, building your reputation, and establishing authority.

Via Cendrine Marrouat - www.socialmediaslant.com
Deanna Dahlsad's insight:

Like the adage goes, it's not the size, but how you use it ;)

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Cendrine Marrouat - www.socialmediaslant.com's curator insight, January 12, 12:49 AM


Focusing on the size of your audience is definitely the wrong approach. As I always say, before thinking of gaining new followers, make sure you know the ones who already support you. Build a relationship with them, make them feel like they matter.

What's the point of having 500,000 fans if only 10 or 20 pay attention to what you do? Focus on how you can change a few lives instead.

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Weekly Reads – Without the Right Audience Good Content Doesn’t Matter

Weekly Reads – Without the Right Audience Good Content Doesn’t Matter | A Marketing Mix | Scoop.it

Many of us spend our days brainstorming, formulating and deliberating how we can create the best content for our brands or organizations. But we spend much less time focusing on the audiences that will be consuming those great content ideas. It’s not so much the number of followers we have on each of our platforms, but whether or not they are the right followers.

Deanna Dahlsad's insight:

A link round up to illustrate the point about "the right audience" in terms of social media. However, this does not address how organic SEO, i.e. well written content, helps bring the right audience by meeting the needs of those searching.

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