A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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New Axe campaign sets out to appeal to all men – whatever their sexuality

New Axe campaign sets out to appeal to all men – whatever their sexuality | A Marketing Mix | Scoop.it
The campaign, which features vogue dancers in high heels, marks a shift away from stereotypical definitions of masculinity

Via Matt Skallerud
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Man in the Moon: How Mac Tonight Became the Burger King

Man in the Moon: How Mac Tonight Became the Burger King | A Marketing Mix | Scoop.it
He sold a record number of Big Macs. Crowds mobbed him. So why did McDonald's have to retire his satin jacket early?
Deanna Dahlsad's insight:

One story I did not know!

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The Cleveland Cavaliers' Video of Domestic Violence Wasn't a 'Mistake'

The Cleveland Cavaliers' Video of Domestic Violence Wasn't a 'Mistake' | A Marketing Mix | Scoop.it
This video, which spread like wildfire across social media last week, was just the latest example of the way organizations continuously downplay the impact of domestic violence and rape culture. In turn, this betrays how little we as a society care for, or even think of, victims of interpersonal violence.
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Inside Amy Schumer - Beer Ad - Uncensored - YouTube

Amy confronts a guy at a bar after he flirts with his beer instead of her. Watch more Inside Amy Schumer: http://on.cc.com/1OYlpWb
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Vintage Marketing To Women Was A-Wash In Premiums

Vintage Marketing To Women Was A-Wash In Premiums | A Marketing Mix | Scoop.it
Some people think that the only premiums that came in boxes were in cereal boxes for kids. Sure, there were those coupon books and other early loyalty programs designed to bring people back to cert...
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Deanna Dahlsad's curator insight, April 5, 2015 12:53 PM

Remember the old ads with Dolly Parton? Do you remember which brand it was?

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Sexy Carl’s Jr. 'All Natural' ad not selling for Carl's Jr., firm says

Sexy Carl’s Jr. 'All Natural' ad not selling for Carl's Jr., firm says | A Marketing Mix | Scoop.it
Busty models bikini models aren’t moving burgers.

Via Rob Duke
Deanna Dahlsad's insight:

Let's all act surprised.

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Antique Up-Skirt Action

Antique Up-Skirt Action | A Marketing Mix | Scoop.it
Who doesn't like a company that preaches values while looking up a lady's skirt? After complaining about Uncle Sam's tax, ye olde Day & Night tobacco company wants you to get your money's worth...
Deanna Dahlsad's insight:

Ye Olde Advertising

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Why Google Should Fear Facebook's New Product Ads: Social network's targeting threatens retail search dominance

Why Google Should Fear Facebook's New Product Ads: Social network's targeting threatens retail search dominance | A Marketing Mix | Scoop.it
Anything Google can do Facebook wants to do better. And with the latter's new product ads, it has a data advantage that could lead to big revenue for the social network.
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Dog Movies Powerfully Influence Dog Ownership

Dog Movies Powerfully Influence Dog Ownership | A Marketing Mix | Scoop.it

Most Americans, when asked if they are affected by advertising, will say “not really.” They think other people are influenced by cultural messages, but that they are somehow immune.


Whether people are shaped by the media they consume seems to be a perpetual question. The fact that billions of dollars are spent every year attempting to influence us is probably a sign that advertisers know it works. Scientists get in on the action, asking pressing questions like: Do violent video games increase violence in real life? Do sexy, thin models hurt girls’ self-esteem? We do the studies and the answers are often inconclusive, probably because of how complicated the relationships are.


Psychologist Stefano Ghirlanda and his colleagues asked a slightly simpler question: Do celebrity dogs influence the popularity of dog breeds? They looked at 100 movies with prominent dog characters from 1939 to 2003 and compared the release date to breed registrations. The answer seems to be: with the exception of box office flops, yes.

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Retail therapy: How Ernest Dichter, an acolyte of Sigmund Freud, revolutionised marketing

Retail therapy: How Ernest Dichter, an acolyte of Sigmund Freud, revolutionised marketing | A Marketing Mix | Scoop.it
“You would be amazed to find how often we mislead ourselves, regardless of how smart we think we are, when we attempt to explain why we are behaving the way we do,” Dichter observed in 1960, in his book “The Strategy of Desire”. He held that marketplace decisions are driven by emotions and subconscious whims and fears, and often have little to do with the product itself. Trained as a psychoanalyst, Dichter saw human motivation as an “iceberg”, with two-thirds hidden from view, even to the decision-maker. “What people actually spend their money on in most instances are psychological differences, illusory brand images,” he explained.

At a time when national companies were aggressively jockeying for position among Americans—a suddenly cash-happy and acquisitive bunch—Dichter promised a way to influence consumers' brains. If shopping was an emotional minefield, then strategic marketing could be a gold mine for companies.

Between the late 1930s and 1960s Dichter became famous for transforming the fates of businesses such as Procter & Gamble, Exxon, Chrysler, General Mills and DuPont. His insight changed the way hundreds of products were sold, from cars to cake mix. He pioneered research techniques such as the focus group, understood the power of word-of-mouth persuasion and earned startling fees for his theories. By the late 1950s his global business reached an annual turnover of $1m ($8m today), and he enjoyed a reputation as the Freud of the supermarket age.
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The History of Advertising in 60 Seconds - YouTube

The video above provides a 60-second, bird's-eye view of the evolution of the advertising industry, from ad agencies to brand-building to soap operas to bran...

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Karen Goldfarb Copywriter's curator insight, January 20, 2015 1:15 PM

This is a pretty cleaned up version of where advertising came from (aka, no cleavage). 

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Google AdSense to news site: Change your content, or else | ZDNet

Google AdSense to news site: Change your content, or else | ZDNet | A Marketing Mix | Scoop.it
Google's AdSense has told San Francisco news outlet The SF Appeal that it has three days to remove editorial content that violates its advertising policy. UPDATED.

Via Gracie Passette
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Affordable #Digital #Marketing Hits Main Street (Which Is Awesome For Small Lingerie Companies & Designers!)

Affordable #Digital #Marketing Hits Main Street (Which Is Awesome For Small Lingerie Companies & Designers!) | A Marketing Mix | Scoop.it
If you thought outdoor advertising was either too expensive or not capable of making a real splash, check out the Zeusvision digital media bus! These literal outdoor advertising vehicles have 31-fo...
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The One That I Want

The One That I Want | A Marketing Mix | Scoop.it
I suppose by now you've all seen the latest Chanel N°5 commercial featuring Gisele Bündchen... It's actually a film, directed by Baz Luhrmann. Nothing against Chanel N°5 film, but I remain a Coco g...
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I Think You're Missing The Big Bottom Line In Those "Skinny" Subway Ads

I Think You're Missing The Big Bottom Line In Those "Skinny" Subway Ads | A Marketing Mix | Scoop.it
Have you seen Subway's latest ad ~ the one with the woman who reminds us to "Eat Fresh!" and stay healthy & slim so we can fit into our sexy Halloween costumes? Jezebel did. And out came the re...
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Taco Bell and Chobani Claim Early Success With Instagram Ads

Taco Bell and Chobani Claim Early Success With Instagram Ads | A Marketing Mix | Scoop.it

The results reported by Chobani and Taco Bell are in line with metrics Facebook disclosed from Ben & Jerry's and Levi's last December. ...Neither the brands nor Instagram disclosed the spending by the campaigns, an important factor for advertisers considering the platform. The ads are sold on a CPM basis, meaning advertisers pay a fee based on every 1,000 people reached. Salesforce has estimated the average price of an app-install ad on Facebook at $5.68. Assuming a CPM in the range, both campaigns cost in the tens of thousands of dollars....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 18, 2014 10:28 AM

This is recommended reading for marketing and content marketing pros. Take note of the excellent advice from the marketing director for Chobani.

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96 Bodies You Won't See On Billboards -- But Should

96 Bodies You Won't See On Billboards -- But Should | A Marketing Mix | Scoop.it
Only 5 percent of women have the type of body we see on billboards and in TV commercials.

The "Expose" project wants you to see the remaining 95 percent.

(Some images below may be considered NSFW.)



Blogger and activist Jes Bak...

Via Gracie Passette
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The Page View Just Won't Die

The Page View Just Won't Die | A Marketing Mix | Scoop.it

Every few months media types seem to loop back to a familiar question: How to measure media beyond the page view.


This week the Financial Timesannounced it would begin exclusively selling display ads off of a new metric: time spent. Medium recently  reported it has started paying certain writers based on total time readers spend on articles. Upworthymade waves back in February ditching page views altogether to focus on what they call “attention minutes.” And back in May the traffic analytics company Chartbeat  launched its “Attention Web” campaign, in an attempt to move beyond the click.


“The thing about time spent is that it plays into three of the biggest trends right now — mobile, viewable impressions, and video,” Eric Franchi, co-founder of the digital ad firm Undertone told BuzzFeed. Franchi, like many others in the ad tech world, have been working to champion viewability, an ad metric that makes sure readersactually see and engage with the ads on the page....


Via Jeff Domansky
Deanna Dahlsad's insight:

It's about time!

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Jeff Domansky's curator insight, June 24, 2014 11:32 PM

Here's why time spent is becoming ever more important as a social media metric.

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Sandi Mitchell with Gun, 1970

Sandi Mitchell with Gun, 1970 | A Marketing Mix | Scoop.it

menamuse:
“ Bruno Benini Sandi Mitchell with Gun, Melbourne, Australia, 1970

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Driven by Facebook and Google, Mobile Ad Market Soars 105% in 2013

Driven by Facebook and Google, Mobile Ad Market Soars 105% in 2013 | A Marketing Mix | Scoop.it
Global mobile ad spending increased 105.0% last year to hit $17.96 billion, according to new eMarketer estimates. Spending on mobile ads worldwide will rise another 75.1% in 2014, thanks largely to Facebook and Google.
Deanna Dahlsad's insight:

Why some call Facebook "Ad Face".

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Marty Koenig's curator insight, March 26, 2014 10:55 AM

Makes you wonder what's next.

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What’s Next for Native Ads?

What’s Next for Native Ads? | A Marketing Mix | Scoop.it

Native advertising is flourishing across social media, content portals, news properties, video-sharing sites and streaming services. Increased mobile use of these venues has fueled much of the growth, since native ads work best in the content streams that people tend to access on smartphones and tablets, according to a new eMarketer report, “Native Advertising: Difficult to Define, but Definitely Growing.”

Perceptions about what constitutes native advertising are as varied as the ads themselves and the places where they appear. There’s still disagreement over basic terminology such as “native advertising,” “sponsored content” and “branded content.” Some make distinctions among those terms, while others use them interchangeably.

Deanna Dahlsad's insight:

I find properly crediting as "sponsored content" the most ethical, but many advertisers do not like that for fear that readers will see it for what it is, advertising.

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Deanna Dahlsad's curator insight, March 23, 2014 7:32 PM

I find properly crediting as "sponsored content" the most ethical, but many advertisers do not like that for fear that readers will see it for what it is, advertising.

Deanna Dahlsad's curator insight, March 23, 2014 7:33 PM

I find properly crediting as "sponsored content" the most ethical, but many advertisers do not like that for fear that readers will see it for what it is, advertising.

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The Old Advertising Mantra

The Old Advertising Mantra | A Marketing Mix | Scoop.it
Magazine Advertising
littlebunnysunshine:
“ 1942-(via File Photo)- by File Photo on Flickr.
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DPopTart, He’ll do anything… Even meet his own needs and...

DPopTart, He’ll do anything… Even meet his own needs and... | A Marketing Mix | Scoop.it

He’ll do anything… Even meet his own needs and clean up after his own meal.

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Vintage 7-Up Ad

Vintage 7-Up Ad | A Marketing Mix | Scoop.it
learntobabble:
“ thegikitiki:
“ Detail from Vintage 7-Up Advertisement.

Pyrex :)
Deanna Dahlsad's insight:

Soda for breakfast is not a new idea. ;)

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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.