A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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The Page View Just Won't Die

The Page View Just Won't Die | A Marketing Mix | Scoop.it

Every few months media types seem to loop back to a familiar question: How to measure media beyond the page view.


This week the Financial Timesannounced it would begin exclusively selling display ads off of a new metric: time spent. Medium recently  reported it has started paying certain writers based on total time readers spend on articles. Upworthymade waves back in February ditching page views altogether to focus on what they call “attention minutes.” And back in May the traffic analytics company Chartbeat  launched its “Attention Web” campaign, in an attempt to move beyond the click.


“The thing about time spent is that it plays into three of the biggest trends right now — mobile, viewable impressions, and video,” Eric Franchi, co-founder of the digital ad firm Undertone told BuzzFeed. Franchi, like many others in the ad tech world, have been working to champion viewability, an ad metric that makes sure readersactually see and engage with the ads on the page....


Via Jeff Domansky
Deanna Dahlsad's insight:

It's about time!

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Jeff Domansky's curator insight, June 24, 8:32 PM

Here's why time spent is becoming ever more important as a social media metric.

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1954 and the Fantasy of Friendship

1954 and the Fantasy of Friendship | A Marketing Mix | Scoop.it
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What’s Next for Native Ads?

What’s Next for Native Ads? | A Marketing Mix | Scoop.it

Native advertising is flourishing across social media, content portals, news properties, video-sharing sites and streaming services. Increased mobile use of these venues has fueled much of the growth, since native ads work best in the content streams that people tend to access on smartphones and tablets, according to a new eMarketer report, “Native Advertising: Difficult to Define, but Definitely Growing.”

Perceptions about what constitutes native advertising are as varied as the ads themselves and the places where they appear. There’s still disagreement over basic terminology such as “native advertising,” “sponsored content” and “branded content.” Some make distinctions among those terms, while others use them interchangeably.

Deanna Dahlsad's insight:

I find properly crediting as "sponsored content" the most ethical, but many advertisers do not like that for fear that readers will see it for what it is, advertising.

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Deanna Dahlsad's curator insight, March 23, 4:32 PM

I find properly crediting as "sponsored content" the most ethical, but many advertisers do not like that for fear that readers will see it for what it is, advertising.

Deanna Dahlsad's curator insight, March 23, 4:33 PM

I find properly crediting as "sponsored content" the most ethical, but many advertisers do not like that for fear that readers will see it for what it is, advertising.

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DPopTart, He’ll do anything… Even meet his own needs and...

DPopTart, He’ll do anything… Even meet his own needs and... | A Marketing Mix | Scoop.it

He’ll do anything… Even meet his own needs and clean up after his own meal.

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Ad Campaign Challenges Beauty Ideals By Replacing Female Models With Ph.D.s

Ad Campaign Challenges Beauty Ideals By Replacing Female Models With Ph.D.s | A Marketing Mix | Scoop.it
How’s this for subverting conventional standards of beauty? In their new spring fashion campaign, clothing brand Betabrand replaced professional models with Ph.D.s and aspiring Ph.D.s. Challenging the ridiculous cultural notion that women can’t be both beautiful and ambitious, th
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BETTIE PAGE WITH THE KU KLUX KLAN: CELEBRITY BRANDING AND SURFACE DEEP SELLING OF THE DEAD | Paraphilia Magazine

BETTIE PAGE WITH THE KU KLUX KLAN: CELEBRITY BRANDING AND SURFACE DEEP SELLING OF THE DEAD | Paraphilia Magazine | A Marketing Mix | Scoop.it

Via Craftypants Carol, Deanna Dahlsad
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Wanted: The Shell of Dupont Nylon in 15 Quick-On-The-Draw Colors

Wanted: The Shell of Dupont Nylon in 15 Quick-On-The-Draw Colors | A Marketing Mix | Scoop.it
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On advertising history, feminism and marketing in the future: Destroying the point

On advertising history, feminism and marketing in the future: Destroying the point | A Marketing Mix | Scoop.it

The social media movement born of Alan Jones' sexist comments had huge early success, but its clicktivists' wings have since been clipped. It was around the year of my birth that Philip Morris began a campaign to seduce its female smokers. In an era largely untroubled by my pregnant mother's cigarettes, the Virginia Slims campaign was, in itself, unsurprising.

 

What was surprising was the company's use of a ''women's libber'' to promote its product. This was the first time feminism sold anything to anyone; apart from its core principles, I suppose. Since then, the idea of an emerging social freedom has been used many times to sell women face cream and alcohol. The ''you go girl'' message has been successfully co-opted to bring my gender high heels and financial services and small cars. Because you're worth it.

 

These days, women are still buying back their own dissent from advertisers. But things are different now. In an age of social networking, where so many of us feel we are in ''control'' of our media, the way to a lady's wallet is a more difficult business....


Via Jeff Domansky, Deanna Dahlsad
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The Academy of Mystic Arts Invites You to: BECOME A "Witch!"

The Academy of Mystic Arts Invites You to: BECOME A "Witch!" | A Marketing Mix | Scoop.it
retrogasm:
“ The Academy of Mystic Arts
Deanna Dahlsad's insight:

I have no idea why they'd use quotes... Is a "Witch!" is different than a plain old witch? Is he use of quotes like airquotes or something?

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Deanna Dahlsad's curator insight, January 18, 2:18 PM

I have no idea why they'd use quotes... Is a "Witch!" is different than a plain old witch? Is he use of quotes like airquotes or something?

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From Chanel to Burberry, fashion is now a branch of the porn industry

From Chanel to Burberry, fashion is now a branch of the porn industry | A Marketing Mix | Scoop.it
These days, models like Keira Knightley (inset) pose open mouthed, their eyes half-closed as if in a state of arousal. Sometimes they lie on their backs, like Rosie Huntington-Whiteley did recently.
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Deanna Dahlsad's curator insight, December 8, 2013 3:04 PM

Despite the fact that this issue was discussed back when I was in college decades ago -- and likely long before that, this article makes the following claims:


  • Fashion adverts no longer sell fashion - they sell sex
  • The pornification of the fashion world is affecting our young girls
  • The advent of airbrushing and rise of internet porn are responsible
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1952 Scandale stockings print ad

1952 Scandale stockings print ad | A Marketing Mix | Scoop.it

1952 Scandale stockings advertisement illustrated by Rene Gruau. 

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Bad Hair Is No Joke (Or, Hairy Situations In Racism & Misogyny)

Bad Hair Is No Joke (Or, Hairy Situations In Racism & Misogyny) | A Marketing Mix | Scoop.it

I don’t know that I actually have to beat all the dead horses in this vintage ad, do I?  [But] while we are on the subject of hair…

Deanna Dahlsad's insight:

One horrible vintage ad (and those who click through to read will find lots of info on hair history).

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Deanna Dahlsad's curator insight, November 19, 2013 9:15 PM

Horrible advertising & hair's cultural power.

Deanna Dahlsad's curator insight, November 19, 2013 9:16 PM

Horrible advertising & hair's cultural power.

Gracie Passette's curator insight, November 21, 2013 4:22 PM

The importanace of hair

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The Game is Broomsticks

The Game is Broomsticks | A Marketing Mix | Scoop.it
The Game is Broomsticks
Ring around Rosie. Or Carol. Or Eleanor, etc. Fun. But you can only play if you wear Broomstick’s slacks. …But if you don’t want to play our way — take off our pants and go...
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Sandi Mitchell with Gun, 1970

Sandi Mitchell with Gun, 1970 | A Marketing Mix | Scoop.it

menamuse:
“ Bruno Benini Sandi Mitchell with Gun, Melbourne, Australia, 1970

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Driven by Facebook and Google, Mobile Ad Market Soars 105% in 2013

Driven by Facebook and Google, Mobile Ad Market Soars 105% in 2013 | A Marketing Mix | Scoop.it
Global mobile ad spending increased 105.0% last year to hit $17.96 billion, according to new eMarketer estimates. Spending on mobile ads worldwide will rise another 75.1% in 2014, thanks largely to Facebook and Google.
Deanna Dahlsad's insight:

Why some call Facebook "Ad Face".

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Marty Koenig's curator insight, March 26, 7:55 AM

Makes you wonder what's next.

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The Old Advertising Mantra

The Old Advertising Mantra | A Marketing Mix | Scoop.it
Magazine Advertising
littlebunnysunshine:
“ 1942-(via File Photo)- by File Photo on Flickr.
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Vintage 7-Up Ad

Vintage 7-Up Ad | A Marketing Mix | Scoop.it
learntobabble:
“ thegikitiki:
“ Detail from Vintage 7-Up Advertisement.

Pyrex :)
Deanna Dahlsad's insight:

Soda for breakfast is not a new idea. ;)

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Best Places For Adult Advertising

Best Places For Adult Advertising | A Marketing Mix | Scoop.it
With the number of advertising programs that limit or down-right prevent adult products, services, and websites from participating, I'm often asked about just where adult businesses can advertise o...

Via Gracie Passette
Deanna Dahlsad's insight:

Includes solid info for mainstream advertisers (but there are NWS images as example ads).

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malek's comment, March 9, 4:41 PM
Wow, and I think cats occupy the internet!
Gracie Passette's comment, March 9, 8:07 PM
@malek, surely you jest ;)
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Guess Which Online Marketplace Is Advertising on TV?

Guess Which Online Marketplace Is Advertising on TV? | A Marketing Mix | Scoop.it

Time and again, we hear online merchants urging online marketplaces to advertise their sites more prominently, with many sellers advocating TV campaigns to drive shoppers to their listings. eBay and Overstock.com have run some memorable television ads in the past, but for the most part, online marketplaces stick with Internet, email and affiliate marketing to attract shoppers.


So news that Rakuten.com Shopping has begun promoting its marketplace through television and billboard advertising in the U.S. is big news, even though they are testing the campaigns in limited geographic areas.

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Honest Company Slogans

Honest Company Slogans | A Marketing Mix | Scoop.it
LOL
Deanna Dahlsad's insight:

Click for the whole series

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Paid Search Clicks Climb at the End of 2013, as Do CPCs

Paid Search Clicks Climb at the End of 2013, as Do CPCs | A Marketing Mix | Scoop.it
Paid search advertising had a good year in 2013, hitting an all-time high, according to research. And the paid search ecosystem is showing signs of increased efficiency as clicks increase while impressions drop. Ad spending on Bing/Yahoo! grew 43% year over year, while Google saw an increase of 19%.
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Sex doesn't sell? This study into women's response to raunchy advertising .

Sex doesn't sell? This study into women's response to raunchy advertising . | A Marketing Mix | Scoop.it

The Independent Sex doesn't sell? This study into women's response to raunchy advertising ...


Via Kip Jules
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Ron Burgundy Scotch

Ron Burgundy Scotch | A Marketing Mix | Scoop.it
thestrongestmustache:
“ really. yes, really. the actual ron burgundy scotch is coming!
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A Gift For Every Bowler In Your Family

A Gift For Every Bowler In Your Family | A Marketing Mix | Scoop.it
I don’t know about the rest of the stuff, but I sooo want that plastic bowling ball ornament / keepsake / gift certificate holder shown at the bottom of this 1962 ad. Puh-leeze, Santa? (That ...
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Mainstream Advertising On Porn Websites

Mainstream Advertising On Porn Websites | A Marketing Mix | Scoop.it

It has long been a mystery to me why more mainstream products that are sold to porn-watching adults are afraid to advertise on porn websites. Porn advertising is dirt cheap, and so you’d think that any brand that’s not afraid to admit its customers also like porn would be all over the porn website world with huge ad campaigns. Whiskey and cigarette advertisers used to buy endless full-page ads in PlayBoy and Hustler back in the day; why don’t they now?

 

Thus I was both heartened and pleased to see that one of the online food-delivery startups has not only taken to porn site advertising, they’ve blogged in detail about why they did it and how well it worked:


Via Gracie Passette, Deanna Dahlsad
Deanna Dahlsad's insight:

I've always thought that if you're looking at adult content, you won't be alarmed by mainstream companies being there; conversely, if you aren't at adult sites, you won't know about it to be bothered.


If your product or services fits the demographic, why not?

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Deanna Dahlsad's curator insight, November 19, 2013 3:36 PM

I've always thought that if you're looking at adult content, you won't be alarmed by mainstream companies being there; conversely, if you aren't at adult sites, you won't know about it to be bothered.

Deanna Dahlsad's curator insight, November 19, 2013 3:36 PM

I've always thought that if you're looking at adult content, you won't be alarmed by mainstream companies being there; conversely, if you aren't at adult sites, you won't know about it to be bothered.

malek's comment, November 20, 2013 4:43 AM
Nothing beats a pragmatic approach, fully agree with your view