Pinterest announced its first APIs geared toward consumer brands and media to showcase popular Pins on their own websites. Here are 3 ways brands benefit.
Build engaged audiences through publishing by curation.
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If you’re using Pinterest to curate content (click to see how), you sometimes run into a great blog post that doesn’t have a picture or has a picture that is too small to pin.
[This could change the Pinterest game, if enough use it.]
Via Cendrine Marrouat - www.cendrinemarrouat.com
Deanna Dahlsad's insight:
a) what people curate as relevant is not generally among the top ranked results according to popular metrics. Good stuff is not the same as what is considered normally popular or authoritative stuff.
b) content curation allows a community to synchronize around specific issues and subjects (as anticipated by Clay Shirky)
c) better and more appreciated curation is of the "structured" kind, providing additional info, meta-data and categorization.
d) curators that are highly appreciated are characterized by consistent activity and by a variety of interests (or viewpoints under the same theme) that they are capable to cover.
This is rather my experience; however, I usually explain it to my clients this way:
a) You can be doing an excellent job, but never receive the recognition, popularity, or traffic you deserve.That doesn't mean you won't be appreciated greatly by the smaller group of people who do find/read your curated works.
b) No matter the popularity of your curation, you can build and have conversations -- but remember, community cultivation not only requires additional time, but a different skill set.
c) If you're going to do it, do it well. Use tools, such as labels and tags, and *always* provide context as well as proper credits and links.
d) Consistent activity is nearly as important as showing some personality along with your knowledge. Your topic may be narrowly focused, but offer additional topics and information about you personally (not just professionally) so that people get a sense of you.
How Users Interact On Pinterest [Wishpond Study]
Via Manlio Mannozzi, Panicos Kamasia , Mau, donhornsby, Cendrine Marrouat - www.cendrinemarrouat.com
Get ready for the Pinterestification of the web.
[I don't really think Pinterest's layout is all that "new"; many of us have been using similar designs for years -- typically called "magazine" style, and they haven't been the best performing layouts for blogs, etc., either.]