A Marketing Mix
5.2K views | +0 today
Follow
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
Your new post is loading...
Scooped by Deanna Dahlsad
Scoop.it!

How Engaging Pinterest Content Can Triple Your Website Referral Traffic | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How Engaging Pinterest Content Can Triple Your Website Referral Traffic | Convince and Convert: Social Media Strategy and Content Marketing Strategy | A Marketing Mix | Scoop.it
Focusing on a mix of curated, influencer-driven, and user-generated pins can be the key to driving (and even tripling) your website traffic. Learn how to make it happen in this post from Jessica Gioglio.
more...
No comment yet.
Scooped by Deanna Dahlsad
Scoop.it!

What Pinterest’s new API Means for Brands | Spredfast

What Pinterest’s new API Means for Brands | Spredfast | A Marketing Mix | Scoop.it
Pinterest announced its first APIs geared toward consumer brands and media to showcase popular Pins on their own websites. Here are 3 ways brands benefit.
more...
No comment yet.
Rescooped by Deanna Dahlsad from Readin', 'Ritin', and (Publishing) 'Rithmetic
Scoop.it!

Content Curation: Understanding the Why and How - a Research Study


Via Robin Good, Deanna Dahlsad
Deanna Dahlsad's insight:

Robin Good  of Content Curation World breaks the findings down thus:


a) what people curate as relevant is not generally among the top ranked results according to popular metrics. Good stuff is not the same as what is considered normally popular or authoritative stuff.


b) content curation allows a community to synchronize around specific issues and subjects (as anticipated by Clay Shirky)


c) better and more appreciated curation is of the "structured" kind, providing additional info, meta-data and categorization.


d) curators that are highly appreciated are characterized by consistent activity and by a variety of interests (or viewpoints under the same theme) that they are capable to cover.


This is rather my experience; however, I usually explain it to my clients this way:


a) You can be doing an excellent job, but never receive the recognition, popularity, or traffic you deserve.That doesn't mean you won't be appreciated greatly by the smaller group of people who do find/read your curated works.


b) No matter the popularity of your curation, you can build and have conversations -- but remember, community cultivation not only requires additional time, but a different skill set.


c) If you're going to do it, do it well. Use tools, such as labels and tags, and *always* provide context as well as proper credits and links.


d) Consistent activity is nearly as important as showing some personality along with your knowledge. Your topic may be narrowly focused, but offer additional topics and information about you personally (not just professionally) so that people get a sense of you.

more...
Carmenne Kalyaniwala-Thapliyal's curator insight, October 16, 2013 2:17 AM

A research paper by Zhong, Shah, Sundaravadivelan and Sastry, King's college London, 2013

AnneMarie Cunningham's curator insight, October 17, 2013 8:28 AM

See the excellent notes from Robin Good below. Interesting to see more work emerging in this field.

John Thomas's curator insight, February 9, 2014 10:20 AM

Content Curation: Understanding the Why and How - a Research Study 

Scooped by Deanna Dahlsad
Scoop.it!

Infographic: Pinterest requires constant content curation

Infographic: Pinterest requires constant content curation | A Marketing Mix | Scoop.it
I’m not an especially visual person, so I can appreciate people who are. I’m blown away by the style and creativity I see on some Pinterest boards.
more...
No comment yet.
Rescooped by Deanna Dahlsad from Business in a Social Media World
Scoop.it!

How Users Interact On Pinterest [Wishpond Study] - Social News Daily

How Users Interact On Pinterest [Wishpond Study] - Social News Daily | A Marketing Mix | Scoop.it
How Users Interact On Pinterest [Wishpond Study]
Social News Daily
Just like Facebook, LinkedIn, Twitter and other networks, Pinterest users have their own unique ways of communicating thanks to the networks decidedly visual design.

Via Manlio Mannozzi, Panicos Kamasia , Mau, donhornsby, Cendrine Marrouat - cendrinemarrouat.com
more...
Courtney Jones's comment, February 18, 2013 1:23 PM
Rescooped by CourtneyJones from CJ Digital Media Consulting onto Creative Business Branding
TrendOMatic's curator insight, February 19, 2013 10:06 AM

Plaatjes ipv faces...

Angela Watkins's curator insight, February 20, 2013 11:58 AM

Creativity - Information/Knowledge - Great avenues for Marketing for idea/hobby/cause/biz/ministry.

Rescooped by Deanna Dahlsad from Business in a Social Media World
Scoop.it!

How to Pin to Pinterest if there is no Picture (Tool)

How to Pin to Pinterest if there is no Picture (Tool) | A Marketing Mix | Scoop.it

If you’re using Pinterest to curate content (click to see how), you sometimes run into a great blog post that doesn’t have a picture or has a picture that is too small to pin.


Thanks to Maggie McGary over at Social Fish, I learned about a great tool (Shotpin) that I now use for pinning blogs without pictures that I’ll demonstrate below.

 

[This could change the Pinterest game, if enough use it.]


Via Cendrine Marrouat - cendrinemarrouat.com
more...
No comment yet.
Scooped by Deanna Dahlsad
Scoop.it!

How Pinterest Is Changing Website Design Forever

How Pinterest Is Changing Website Design Forever | A Marketing Mix | Scoop.it
Get ready for the Pinterestification of the web.

 

[I don't really think Pinterest's layout is all that "new"; many of us have been using similar designs for years -- typically called "magazine" style, and they haven't been the best performing layouts for blogs, etc., either.]

more...
No comment yet.
Rescooped by Deanna Dahlsad from Public Relations & Social Media Insight
Scoop.it!

Should your blog posts look more like this?

Should your blog posts look more like this? | A Marketing Mix | Scoop.it

With the rise of infographics and Pinterest, perhaps we need to rethink how we write our blog posts....

 

Maybe our posts should be more visual to be more effective?


Via Jeff Domansky
more...
No comment yet.
Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.