A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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‘Fear of Missing Something’ Drives Home Screen Alert Usage

‘Fear of Missing Something’ Drives Home Screen Alert Usage | A Marketing Mix | Scoop.it
Always-on, always-connected consumers are spending more than one-quarter of their smartphone time with the home screen—not too surprising when one considers they pick up their phones around 100 times per day, according to research.
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Shawnee Rivers's curator insight, January 22, 3:17 PM

Games is right there in the middle..

Laura Brown's comment, January 23, 11:01 PM
I see people who are obsessed with reading Twitter feeds and same for other social media. They worry about what they miss, some actually get upset about it. I don't. I check RSS feeds a couple of times a week and only read as far as I want to. I doubt I spend more than an hour including time to write up a post, make coffee or have a snack and repost or link to anything which interests me. I even skim read several posts from the feed.
Laura Brown's curator insight, January 23, 11:02 PM

Of course, I don't own a mobile phone so any missed calls remain missed forever. 

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People Shopping on Mobile Devices Visit More Sites Than Those on a PC

People Shopping on Mobile Devices Visit More Sites Than Those on a PC | A Marketing Mix | Scoop.it

Mobile devices have made it possible for people to shop anywhere, anytime, and apparently, they’re taking advantage. According to Millward Brown Digital, people who shop from their mobiles visit more retailer sites than those who shop from their PCs (6.2 retailer visits per month on mobiles versus 2.9 on PCs). Mobile shoppers also use search engines and social media sites more than PC shoppers do. With all that opportunity to capture mobile purchases (or lose them to rivals), there’s all the more reason for retailers to make sure their mobile strategy is airtight.


Via Russ Merz, Ph.D., Deanna Dahlsad
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Russ Merz, Ph.D.'s curator insight, December 5, 2013 6:12 AM

Recent research by Millward Brown Digital shows some interesting shopping behavior differences between mobile and PC based shoppers. However, it is unclear what the base number of shoppers are in each group, or how many use both devices.

Deanna Dahlsad's curator insight, December 5, 2013 7:25 AM

It is nearly impossible not to notice some (more than) probably gender differences here; it sure looks like the men are shopping via mobile phone and tablet, while women are at the pc. This likely means big differences in terms of social sites, such as Pinterest, as well as in the shopping categories themselves.

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PCs Still Tops for Web Shopping Across Categories

PCs Still Tops for Web Shopping Across Categories | A Marketing Mix | Scoop.it
There’s no question mobile devices are more important than ever in the online shopping landscape, but people still prefer PCs for researching and purchasing products and services.
Deanna Dahlsad's insight:

Note how completing a purchase via a mobile device was less common.

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Deanna Dahlsad's curator insight, December 5, 2013 8:45 AM

Note how completing a purchase via a mobile device was less common.

malek's curator insight, December 8, 2013 6:01 AM

Against rhetoric. Probably more research and more readings will explain the findings

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We are ALL App Builders Now - 35 App Building Tutorials Help [Videos]

We are ALL App Builders Now - 35 App Building Tutorials Help [Videos] | A Marketing Mix | Scoop.it
Whether you're building an iPhone, iPad, Android, Windows, Facebook or cross-platform app, this superb selection of tutorials will help you on your way...

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, July 16, 2013 4:05 PM

If you want to put your personal brand in overdrive, learn how to develpp aps. Not as hard as you think and pays huge return. 

Martin (Marty) Smith's curator insight, July 18, 2013 3:39 AM

The Appification of Ecommerce
About a year ago I purchased a new MacBook Air. Seeing how my new laptop related to the world much like an iPad with apps and an app store was a revelation. Apps will rule the world. 

This trend is why we are all app builders now and these tutorials are a must view. The trend toward apps is more than you think. A few days ago I shared a Haiku Deck about the future of web design 3.0 (http://sco.lt/7r6zkf). 

 I missed the appification of everything. Apps, the widget-like shrinking of code to Lego blocks, form the core of mobile programming. Since mobile is taking over the smart move is to "appify" everything. 

This means thinking of websites as interconnected blocks responding to each other and our visitors in real time (as described in the deck). Best demonstration or analogy for this fluid app future is MIT's David Merrill explaining Siftable at TED http://www.ted.com/talks/david_merrill_demos_siftables_the_smart_blocks.html .

The way Siftables related to one another (they are aware other Siftables are present and have a desire to connect if code expressed as a toy can have desires) and link in order to create a sum is greater than the whole universe is a great way to think about the New Ecommerce. 

The new ecom is location agnostic (capable of converting anywhere at anytime and with the merest snippet of Siftable-like code), socially self aware (capable of pulling friends and their influencers into the equation) and appified (small Lego-like blocks snapped together to meet specific needs). 

Sometimes we will snap in the predictive analytics block sometimes we might now. Other times we will want the social share block other times not. Design, in this Siftables-like future, becomes a series of WHAT IF conditions and testing, always testing. 

Going to be fun and why it is a GOOD idea to become an app builder.   

 

Ricard Garcia's curator insight, September 7, 2013 11:51 AM

Creativity, creativity, creativity