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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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Appeals court rules against Amazon in dispute over product search results - GeekWire

Appeals court rules against Amazon in dispute over product search results - GeekWire | A Marketing Mix | Scoop.it
Watch manufacturer Multi Time Machine Inc. won its appeal against Amazon this morning in a dispute over the way the e-commerce giant displays search result

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Rescooped by Deanna Dahlsad from Readin', 'Ritin', and (Publishing) 'Rithmetic
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How Netflix Is Changing Content Curation - ScentTrail Marketing

How Netflix Is Changing Content Curation - ScentTrail Marketing | A Marketing Mix | Scoop.it
Netflix & Amazon know something most new to web merchants miss; Information creates online scale becoming the gold at the end of a means rainbow.

Via Martin (Marty) Smith, Deanna Dahlsad
Deanna Dahlsad's insight:

@Martin (Marty) Smith says, "Amazon will make more money from their cloud services than from book sales soon. Why? Because online scale presents ways to monetize one could only imaging at the beginning of the journey. Netflix's genius use of review curation shows, once again, the value of online scale and of thinking like an Internet marketer instead of print or brick and mortar based retailer....at least online."

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Martin (Marty) Smith's curator insight, December 28, 2013 1:55 PM

Netflix and Amazon understand something most "new to web" catalog merchants don't - information is both means and ends. Online scale depends on information more than money. 

This post is about how Netflix uses their reviews-based User Generated Content engine to disrupt online retailing. Where that disruption will end who knows? The advantage of online scale is, once built, you can point a scaled and increasingly intelligent system at any business vertical and win. 

Amazon will make more money from their cloud services than from book sales soon. Why? Because online scale presents ways to monetize one could only imaging at the beginning of the journey. Netflix's genius use of review curation shows, once again, the value of online scale and of thinking like an Internet marketer instead of print or brick and mortar based retailer....at least online.  

Deanna Dahlsad's curator insight, December 28, 2013 4:45 PM

@Martin (Marty) Smith says,"Amazon will make more money from their cloud services than from book sales soon. Why? Because online scale presents ways to monetize one could only imaging at the beginning of the journey. Netflix's genius use of review curation shows, once again, the value of online scale and of thinking like an Internet marketer instead of print or brick and mortar based retailer....at least online."

Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
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Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
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Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
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Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
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The roots of culture; history and pre-history.
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Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
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Sexuality as a human right.
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