A Marketing Mix
Follow
Find
5.1K views | +0 today
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
Your new post is loading...
Rescooped by Deanna Dahlsad from LGBT Online Media, Marketing and Advertising
Scoop.it!

New Axe campaign sets out to appeal to all men – whatever their sexuality

New Axe campaign sets out to appeal to all men – whatever their sexuality | A Marketing Mix | Scoop.it
The campaign, which features vogue dancers in high heels, marks a shift away from stereotypical definitions of masculinity

Via Matt Skallerud
more...
No comment yet.
Rescooped by Deanna Dahlsad from Walking On Sunshine
Scoop.it!

Orphaned Cats Find New Homes Using Tinder Dating App

Orphaned Cats Find New Homes Using Tinder Dating App | A Marketing Mix | Scoop.it

Tinder is an online dating app that has been sweeping the world…or should I say swiping the world? The app matches potential partners based mostly on their appearances. Vancouver Orphan Kitten Rescue Association (VOKRA) wanted to try their paws at a fun campaign to match some of their orphaned furry friends with potential new owners. How? By creating a profile for some of their cats that had more human names.


VOKRA partnered with ReThink Canada and created several profiles on tinder and started matching with young singles in the area. Of course they played around with them for a bit before confessing that the profile was for the cat, not the human.

more...
No comment yet.
Rescooped by Deanna Dahlsad from consumer psychology
Scoop.it!

From Google to Hillary to Snoop Dogg's pot candies, we look back on some of the year's best branding

From Google to Hillary to Snoop Dogg's pot candies, we look back on some of the year's best branding | A Marketing Mix | Scoop.it

"From Google to Hillary to Snoop Dogg's pot candies, we look back on some of the year's best branding ..."


Via Leona Ungerer
more...
No comment yet.
Scooped by Deanna Dahlsad
Scoop.it!

Man in the Moon: How Mac Tonight Became the Burger King

Man in the Moon: How Mac Tonight Became the Burger King | A Marketing Mix | Scoop.it
He sold a record number of Big Macs. Crowds mobbed him. So why did McDonald's have to retire his satin jacket early?
Deanna Dahlsad's insight:

One story I did not know!

more...
No comment yet.
Rescooped by Deanna Dahlsad from Consumption Junction
Scoop.it!

Harnessing the Power of Customer Experience

Harnessing the Power of Customer Experience | A Marketing Mix | Scoop.it
Retention is often assumed if a customer enjoys using the product but how many brands consider the after care service? I know, for example if I’m looking to renew my Sky subscription, a poor communication experience with their Contact Centre or lack of relevant, appealing renewal promotions in their retention campaign to me will significantly impact my judgement as to whether I remain a loyal customer or shop elsewhere.

The customer experience your brand delivers can also be integral to the efficiencies of your business. Do you need to send three letters followed by an email, a telephone call with six ‘press XX’ options and a follow-on direct mail piece to every customer that needs to renew their Sky subscription? More than likely not.
more...
No comment yet.
Scooped by Deanna Dahlsad
Scoop.it!

Holiday Marketing And Influencing Purchases [Infographic]

Holiday Marketing And Influencing Purchases [Infographic] | A Marketing Mix | Scoop.it

The holidays are upon us, which means it's time to get moving with your  marketing campaigns. People start their holiday shopping early. 

more...
Gracie Passette's curator insight, December 2, 2015 6:02 PM

And then consider how many of these social networks, apps, etc. are actually open to adult businesses...

Rescooped by Deanna Dahlsad from Sex Positive
Scoop.it!

Movember Is More About Protecting Masculinity Than Protecting Men

Movember Is More About Protecting Masculinity Than Protecting Men | A Marketing Mix | Scoop.it
Remember, remember, the scourge of Movember? We’re halfway through the advocacy month that calls for men to grow the manliest mustaches they can muster to
more...
Deanna Dahlsad's curator insight, November 17, 2015 6:31 PM

"As November babies and gender critics, we take Movember as a personal affront.


There’s a school of thought that says any act in service of a good cause is a good act. So why do we hate Movember? Are we grumpy contrarians and feminist killjoys who hate things precisely because other people love them? Probably, but there are deeper reasons for our Movember naysaying, too. Below, we investigate in conversation."

Deanna Dahlsad's curator insight, November 17, 2015 6:32 PM

"As November babies and gender critics, we take Movember as a personal affront.


There’s a school of thought that says any act in service of a good cause is a good act. So why do we hate Movember? Are we grumpy contrarians and feminist killjoys who hate things precisely because other people love them? Probably, but there are deeper reasons for our Movember naysaying, too. Below, we investigate in conversation."

Rescooped by Deanna Dahlsad from Sex Positive
Scoop.it!

Plus-Size Porn Is on the Rise — But Not for the Reason We Think

Plus-Size Porn Is on the Rise — But Not for the Reason We Think | A Marketing Mix | Scoop.it
Body positivity has been having a moment as of late. Plus-size models are dominating runways and magazines. The tyranny of the "thigh gap" has been usurped by the somewhat more fat-friendly "thighbrow." In a duet with self-proclaimed "thick" chick Nicki Minaj, Drake has even declared, "I like my girls BBW," referring to "Big Beautiful Women," a niche genre of porn featuring women that are, well, big and beautiful.

However, even though we pay a lot of lip service to women like models Nadia Aboulhosn and Tess Holliday, is the body-positivity trend in the style sphere reflective of a larger phenomenon? Is our culture becoming more accepting of bigger women, both in the fashion world and in the privacy of our own bedrooms? In short: Are we increasingly masturbating to plus-size porn? 
more...
No comment yet.
Rescooped by Deanna Dahlsad from Let's Get Sex Positive
Scoop.it!

Why Movie Studios Are Starting To Advertise On Porn Sites

Why Movie Studios Are Starting To Advertise On Porn Sites | A Marketing Mix | Scoop.it
Any major film that comes out is going to have teasers, a few trailers, posters and the stars doing umpteen interviews about their newest film. But now, one insider has let us in on an advertising technique you may not, or at least pretend not to know about.

Via Gracie Passette
more...
No comment yet.
Rescooped by Deanna Dahlsad from MarketingHits
Scoop.it!

Provide Valuable Content on Facebook Without Creating It

Provide Valuable Content on Facebook Without Creating It | A Marketing Mix | Scoop.it
If you want to do well on Facebook, you need to know the 3Ps of Facebook marketing.

What are the 3Ps you ask? The 3Ps are:

Personal: Posts that show more about you and your business

Purpose: Content that adds value

Promotion: Posts that sell

Having a mixed ratio of these 3 types of content will allow you to diversify your content and make your Facebook page more exciting, which will ultimately lead to more engagement.

YES!

Now for the bigger question, how do you create a range of content and keep your page constantly updated with these 3Ps?

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Deanna Dahlsad from MarketingHits
Scoop.it!

Who Has the Most Valuable Search Traffic? #INFOGRAPHIC

Who Has the Most Valuable Search Traffic? #INFOGRAPHIC | A Marketing Mix | Scoop.it
This infographic is based on organic traffic based on how much ads would cost to get that kind of traffic.

Via Brian Yanish - MarketingHits.com
more...
dyneinvarlot's comment, November 12, 2015 11:34 PM
good
Rescooped by Deanna Dahlsad from book publishing
Scoop.it!

Appeals court rules against Amazon in dispute over product search results - GeekWire

Appeals court rules against Amazon in dispute over product search results - GeekWire | A Marketing Mix | Scoop.it
Watch manufacturer Multi Time Machine Inc. won its appeal against Amazon this morning in a dispute over the way the e-commerce giant displays search result

Via Ware-Pak LLC
more...
No comment yet.
Scooped by Deanna Dahlsad
Scoop.it!

How Engaging Pinterest Content Can Triple Your Website Referral Traffic | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How Engaging Pinterest Content Can Triple Your Website Referral Traffic | Convince and Convert: Social Media Strategy and Content Marketing Strategy | A Marketing Mix | Scoop.it
Focusing on a mix of curated, influencer-driven, and user-generated pins can be the key to driving (and even tripling) your website traffic. Learn how to make it happen in this post from Jessica Gioglio.
more...
No comment yet.
Scooped by Deanna Dahlsad
Scoop.it!

Are You Adhering to the FTC's New Social Media Guidelines?

Are You Adhering to the FTC's New Social Media Guidelines? | A Marketing Mix | Scoop.it
The FTC recently updated its social media guidelines again, which means that marketers should pay very close attention to the words used in any contests, endorsements and reviews.
more...
No comment yet.
Rescooped by Deanna Dahlsad from digital marketing strategy
Scoop.it!

How To Build Backlinks : Ultimate Guide — Tricks2Blogging - Smart Ways To Blogging

How To Build Backlinks : Ultimate Guide — Tricks2Blogging - Smart Ways To Blogging | A Marketing Mix | Scoop.it
Are you building backlinks for seo, want to build backlinks fast or build backlinks after penguin. Well, that's exactly what I'm going to share with you in today's blog post no-matter for what reason you are building backlinks.

Via steve batchelder, massimo facchinetti, Os Ishmael, malek
more...
No comment yet.
Scooped by Deanna Dahlsad
Scoop.it!

The Cleveland Cavaliers' Video of Domestic Violence Wasn't a 'Mistake'

The Cleveland Cavaliers' Video of Domestic Violence Wasn't a 'Mistake' | A Marketing Mix | Scoop.it
This video, which spread like wildfire across social media last week, was just the latest example of the way organizations continuously downplay the impact of domestic violence and rape culture. In turn, this betrays how little we as a society care for, or even think of, victims of interpersonal violence.
more...
No comment yet.
Scooped by Deanna Dahlsad
Scoop.it!

Inside Amy Schumer - Beer Ad - Uncensored - YouTube

Amy confronts a guy at a bar after he flirts with his beer instead of her. Watch more Inside Amy Schumer: http://on.cc.com/1OYlpWb
more...
No comment yet.
Scooped by Deanna Dahlsad
Scoop.it!

The Ironic Beauty Of Google Indexing Tweets While Penalizing Directories

The Ironic Beauty Of Google Indexing Tweets While Penalizing Directories | A Marketing Mix | Scoop.it
Ever wondered whether tweeting about a blog post could actually expand your keyword traffic? It appears that it can do exactly that!
Deanna Dahlsad's insight:

An interesting read about Twitter V. Link Farms (Directories). I theorize the difference is human interaction, hence the bump when Tweets are made with different wording/phrases -- as in, a person read the content and synthesized in order to compose a tweet.

more...
No comment yet.
Scooped by Deanna Dahlsad
Scoop.it!

SHARK TANK-Helpful or Harmful for Start-Ups?

SHARK TANK-Helpful or Harmful for Start-Ups? | A Marketing Mix | Scoop.it
The hit TV show “Shark Tank” helps start-ups get started. Would-be business owners come on the series to solicit money and help from a panel of five heavy-hitting entrepreneurs. After giving a pitch and going through a grilling, the contestants find out if they’ll get funded or not and how much equity they will have to give up.

On the air for five years and counting, “Shark Tank” is an entertaining and successful show. However, as a founder of 16 start-ups, my criteria for evaluating potential businesses differs from most of the panelists—I often find myself arguing with the screen.
more...
No comment yet.
Scooped by Deanna Dahlsad
Scoop.it!

Which Brands Are Taking Advantage of Instagram?

Which Brands Are Taking Advantage of Instagram? | A Marketing Mix | Scoop.it
There's plenty of room for adoption among brands looking to reach Instagram's enthusiastic audience, and restaurants and hotels have the largest presence currently. No matter the industry, brands should take a quality over quantity approach to Instagram, as recent research finds that post frequency and engagement have an inverse relationship.
more...
No comment yet.
Rescooped by Deanna Dahlsad from Business in a Social Media World
Scoop.it!

How to Use Medium: The Complete Guide for Marketers

How to Use Medium: The Complete Guide for Marketers | A Marketing Mix | Scoop.it
Growth hacks, how-tos, and a complete overview on how to use medium for your digital marketing strategy and blogging.

Via Cendrine Marrouat - SocialMediaSlant.com
more...
Cendrine Marrouat - SocialMediaSlant.com's curator insight, April 8, 2015 12:02 AM


The ultimate guide to Medium. Excellent resource from Kevan Lee!

Venkatesh Iyer (venkyiyer.com)'s curator insight, April 12, 2015 1:21 AM

I have been pondering over whether to get into Medium for a couple of months now. Still unable to decide.

Suggested by Maikel Michiels
Scoop.it!

How to create a lead capture page in 10 minutes - Maikel Michiels

How to create a lead capture page in 10 minutes - Maikel Michiels | A Marketing Mix | Scoop.it
If you are online and you want to make more money online, you absolutely have to be building your email list. No doubt about it! Yet, many people seem to get hung up on the technical stuff. Which by the way is just ridiculous with all of the technology that we have available to build …
more...
No comment yet.
Suggested by Liz Angelene Verano
Scoop.it!

How to Use LinkedIn to Become a Networking Superstar

How to Use LinkedIn to Become a Networking Superstar | A Marketing Mix | Scoop.it
The Internet buzzes with social media activity & knowing where to network can be hard. How to use LinkedIn to become a networking superstar.
more...
No comment yet.
Rescooped by Deanna Dahlsad from MarketingHits
Scoop.it!

Seven Reasons Millennials Don't Care About Your Content [Infographic]

Seven Reasons Millennials Don't Care About Your Content [Infographic] | A Marketing Mix | Scoop.it
Is your content resonating with Millennials? It might not be if you're doing these seven things.

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Scooped by Deanna Dahlsad
Scoop.it!

Testing.... Crucial for Small and Large Companies

Testing.... Crucial for Small and Large Companies | A Marketing Mix | Scoop.it

Last year I wrote a blog on Testing. . .Reduces Risk and Maximizes Success. It was geared to small Business. I said, “Large companies can absorb a failed product. Small company failures can be fatal. Now I would like to focus on two very large entities who neglected to test their ideas and paid a heavy price due to their ideas’ failure, which could easily have been avoided by testing.

more...
No comment yet.
Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tormorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.