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Personally, people who practiced "the old SEO", who didn't think of this "new" stuff, were missing out then too. It's never a really good idea to focus on being a cog to the exclusion of the process and purpose of the whole well-oiled machine.
"Everything I know about social media marketing I learned doing sex work," sex worker Kitty Stryker tells CNNMoney. "Currently I'm using Hootsuite a lot; I'm using Klout a little nit. I also use Twitter calendar, which is just this simple free thing, but it's got very interesting analytics data."
These women offer a variety of services: Sexual massages, prostitution, escort, and dominatrix work. Some women charge anywhere from $350 to $500 an hour. Karen, who charges $500 an hour, estimates she has made nearly $1 million doing sex work over the last decade.
In the fickle world of modern-day advertising, there is one certainty we can always count on: Sex sells. Or so we've been trained to believe. Indeed, that age-old mantra of consumerism is repeated so often by marketing executives that it’s accepted with pious conviction, but past research on the effectiveness of sexual imagery in advertising has been at best conflicting and at worst downright murky.
3. Twitter as Curator and Editor This one has potentially the biggest impact, and the most likelihood to create ire and angst. Taking a page directly out of Facebook’s EdgeRank instruction manual, Twitter will designate tweets as “low” “medium” and “high” value, labels that will impact their exposure across the platform. And in a less than shocking twist, rumors abound that Twitter will enable advertisers to purchase “high” categorization.
Of course, not everyone who follows you on Twitter sees all your tweets, and they never have. But historically, that’s because Twitter users sip from the waterfall of information rather than scroll down forever to make sure they didn’t miss your treasured bon mot. Not all of your followers see each tweet because not all of your followers are on Twitter when you tweet (this has given rise to tools like Buffer (#investor) that help you optimize when to tweet).
But now, Twitter is taking the yoke and ensuring that not all of your followers will see your tweets ALGORITHMICALLY. This is going to dramatically increase costs for brands using Twitter as a major part of their social marketing program, as paying Twitter to increase distribution will join paying Facebook to increase distribution as teeth-gritting must-dos.
If there's an overall caution, it's against, in the words of Ms. Nelson-Field, "putting a disproportionate amount of effort into engagement and strategies to get people to talk about a brand, when you should be spending more time getting more light buyers."
Most consumers are aware that brands listen to what they say online, and many internet users want companies to pay attention. But attempts to engage with consumers online can backfire if they are perceived as too intrusive.
Deanna Dahlsad's insight:
Amazingly, US internet users between the ages of 45 to 54 were most cognizant of this phenomenon, at 72% of respondents -- compared to only 54.4% of those "kids today" 18-24 year-olds.