A Marketing Mix

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Never one to shy away from a scandal, controversy or unorthodox marketing scheme, in 1994, Ikea aired a commercial featuring two men shopping for a dining room table, the first...

"Everything I know about social media marketing I learned doing sex work," sex worker Kitty Stryker tells CNNMoney. "Currently I'm using Hootsuite a lot; I'm using Klout a little nit. I also use Twitter calendar, which is just this simple free thing, but it's got very interesting analytics data."

These women offer a variety of services: Sexual massages, prostitution, escort, and dominatrix work. Some women charge anywhere from $350 to $500 an hour. Karen, who charges $500 an hour, estimates she has made nearly $1 million doing sex work over the last decade.

Creating content solely about your business, its products or its services is a great way to fail at content marketing.

In the fickle world of modern-day advertising, there is one certainty we can always count on: Sex sells. Or so we've been trained to believe. Indeed, that age-old mantra of consumerism is repeated so often by marketing executives that it’s accepted with pious conviction, but past research on the effectiveness of sexual imagery in advertising has been at best conflicting and at worst downright murky.

3. Twitter as Curator and Editor
This one has potentially the biggest impact, and the most likelihood to create ire and angst. Taking a page directly out of Facebook’s EdgeRank instruction manual, Twitter will designate tweets as “low” “medium” and “high” value, labels that will impact their exposure across the platform. And in a less than shocking twist, rumors abound that Twitter will enable advertisers to purchase “high” categorization.

Of course, not everyone who follows you on Twitter sees all your tweets, and they never have. But historically, that’s because Twitter users sip from the waterfall of information rather than scroll down forever to make sure they didn’t miss your treasured bon mot. Not all of your followers see each tweet because not all of your followers are on Twitter when you tweet (this has given rise to tools like Buffer (#investor) that help you optimize when to tweet).

But now, Twitter is taking the yoke and ensuring that not all of your followers will see your tweets ALGORITHMICALLY. This is going to dramatically increase costs for brands using Twitter as a major part of their social marketing program, as paying Twitter to increase distribution will join paying Facebook to increase distribution as teeth-gritting must-dos.

Now, a German lingerie label has found a way to channel anti-FB feelings and remind people what real emotion is all about.

Blush Berlin (not to be confused with Canadian luxury label Blush) paired up with the ad agency Glow Berlin to create the clever “Don’t Like Love” campaign to promote its bright new spring collection.

What do you think of these role-reversed ads?

A couple of weeks ago, I redid all my Internet properties, including my website. One thing I really wanted was to show all my latest articles on the landing page. If you have followed my career for...

Despite being the most popular search engine in the world, many businesses are still not utilizing Google or its properties efficiently.

Bluenod, a new visual web-based app, lets you search and explore interesting Twitter users and hashtags. The results page shows you who has the biggest influence and traffic over time, with the lef...

If there's an overall caution, it's against, in the words of Ms. Nelson-Field, "putting a disproportionate amount of effort into engagement and strategies to get people to talk about a brand, when you should be spending more time getting more light buyers."

The advent of social networking sites like Facebook and Twitter have made us all more connected, but long-distance social networks existed long before the Internet.