Interesates conclusiones sobre el ciclo vital de consumo de noticias online -jero
"In her first couple months Laura Lang has convened senior executives to review each magazine and assess what each needs to thrive in a digital world..... the focus seems to be on tailoring the company’s magazine properties around the digital consumer. Driving that plan is a trove of research that breaks down readers’ daily news cycle. The “Arc of the Day” study showed that in the morning readers want bite-size headlines and news flashes. In the afternoon, they are often at a desktop computer and want to grab a slide show or video, and at night they have time to engage in a deeper article. A related study also found that the average smartphone owner spends 1.4 hours a day waiting in line while browsing a device.
“There’s all this found time, and our strategy is to program to that,” said Fran Hauser, president of digital for the Time Inc. style, entertainment and lifestyle groups. People recently hired its own mobile editor dedicated to updating and formatting content on the magazine’s smartphone app, the first position of its kind in Time Inc."