In this edition of Projecting Trends, Bas Grasmayer delves into the ways in which the music industry has been working to obtain and analyze the data of its consumers over the past several years, and what purpose that data is serving. _______________________________ Guest post by Bas Grasmayer from Synchblo
AMAZON is an extraordinary company. The former bookseller accounts for more than half of every new dollar spent online in America. It is the world’s leading provider of cloud computing. This year Amazon will probably spend twice as much on television as HBO, a cable channel.
Deezer has changed the course of its creative, signalling a shift in tone and maturity for the business, but it's not quite done yet - the challenger brand also wants to build a super personalised service to bring its vision of “streaming 2.0” to life.
Radio once occupied a central space in American homes and created a shared listening experience. Mobile devices and the rise of personalized listening changed that dynamic. The voice-first devices like Amazon Echo and Google Home are bringing audio back into shared spaces again. A 2016 survey by Experian revealed that over 80% of Amazon Echo owners had used the devices to play music, 66% to access the news, 41% to connect to a music service and 36% to hear the traffic. These are all traditional radio use cases. The question has been what can radio do to become relevant in an interactive voice and audio model.
SoundCloud is fucked. On Thursday, the streaming music service mostly known as a place to hear podcasts and remixes from unknown DJs confirmed that it had taken $70 million in debt funding—basically a loan from various investors—in order to stay in business.
PPL and PRS for Music have piloted a first-of-its-kind initiative to link each other’s data sets, jointly creating a prototype search tool to improve identification of sound recordings and musical works and the links between them.
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