By Bill Wilson, Vice President of Digital Strategy and Business Development at NARM and digitalmusic.org.
Metadata. It’s a jargon-y word that probably turns a lot of artists off at the mere mention of it. It’s also one of the main things standing between them and a variety of new opportunities to make money. And those new opportunities are becoming increasingly important for cash-strapped musicians.
It’s long been the accusation lobbed at Spotify, Rdio, Mog and the streaming services: Users have no reason to buy music, thanks to 24/7 access to all-you-can-eat streaming of their 10 to 20 million-song catalogues. Oh, and artists don’t get paid enough either.
Never mind that access, not ownership is the way media consumption has been moving for the last 5 years. (Thanks, Netflix, for pioneering that.)
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