I loved this article on Intuit and how they created an exciting employer brand proposition to draw to the table the exact type of candidate who would be a perfect match for their culture. This is story about linking the brand of the company with the vision it has for their employees, and how to recruit top talent to a unique culture.
Lots of good ideas, tactics, and recommendations in this blog article on employer branding.
Do you have an employer brand at your company? How does it tie to your product/services brand?
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As they embarked on an impressive employer branding initiative, the real question for Sara Kaiser, Director of HR Centers of Excellence, was: “How do we get more people that are passionate about what we believe in, to want to work here?
Employer branding: Market the company, not just the products Campaign Asia-Pacific (blog) Petter Nylander, CEO of Universum Global, told Campaign Asia-Pacific that while companies will benefit directly through good employer branding (due to a...
In today’s social and connected world, every organization wants a slew of brand advocates singing their praises on social media, spreading the word to their friends and family, and otherwise advocating on their behalf. Building a solid reputation is important to increase the longevity of your company, whether you’re just starting out or have been a key industry player for years.
Recently we set a goal to transform our business from €40 billion to €80 billion while reducing our environmental footprint. This called for a different talent and organizational strategy, and thus a better aligned employer brand.
Think you're on the cutting edge of inbound marketing? Check out these content marketing trends to see how you measure up.Inbound marketing is obviously here to stay, as are the social media platforms, blogs, and search engine optimization skills that come with it. To stay ahead of the competition, you need to be aware of the latest and greatest content marketing trends. Not only should you be using these tips and tricks, you should also be thinking ahead, working out the next big thing so you can set the trends instead of following them....