Conversion rate optimization ensures the proportion of users transforming into customers fulfills the expectations. Defining personas is one way to understand the target visitors' psychological triggers and maximize conversions. But,
Internet users are pretty diverse and it's harder to pin down their personalities today. So I think it's important to carefully choose characters to represent potential customers in order to not shut others out.
People are increasingly using their mobile devices to shop online. So it's more important than ever to understand the oppotunities and limitations of the multi-device generation. Reduced screen sizes, new interaction technologies and varying contexts of use result in a challenging process to migrate desktop versions into mobile friendly e-commerce services. Luckily the wheel is already invented, so if you want to know everything about e-commerce for mobile, all the way from landing pages to checkouts, this article covers most of it.
Interesting method to identify and visualize touch points with varying value for the users. In the end, a bit over simplified, isn't it what UX is all about? Optimizing the users' emotional experience of a design by removing the bad influences and enhancing the good ones.
Launching a design isn't the end of the crative journey, it's just the moment when it meets reality. A designer sholdn't leave the project until all requirements are satisfied and the users' response is measured, analyzed and optimized. In the last of three articles in a series about UX for startups we learn why launching a new feature isn't a cause to celebrate, but an opportunity to optimize the solution.
In order to create the best user experiences we must figure out what triggers attraction. I suppose it's a wide range of emotional associations based on biological heritage combined with environment interaction. Or, is it a mathematical relationship that nature have applied to the world? However, the golden ratio is a universal guideline that is commonly accepted. It feels well proportioned and we are used to it.
"Don't make me think" is not only the title of a great book, it's actually the desire of most users. The more complex systems we build the more intelligence we must implement to minimize the users' cognitive load. Let the design do the thinking, so the users don't need to. This article gives ideas on how to design adaptive system, smart devices and context aware applications that can enhance the user experience.
“One of the biggest trends currently unfolding is the emergence of UX strategy as a specialty in the field of user experience.”—Pabini Gabriel-Petit
Via Mario K. Sakata
UX aligned with strategy, more focus on experiences, and users merged with customers - that's our future? I believe so, design should be a holistic practice and a central part of the development process - to make sure the experience is guided by business visions and optimized to the users. This article delivers interesting thoughts about future UX and web design.
Performing analytic research requires some kind of synthesis in order to communicate the result. Realizing a design based on soft requirements is difficult. Users' needs must be transformed to digital experiences. Mind maps can be used to capture and overview user tasks and build conceptual models of the solution.
Internet went through a social media explosion that changed the way we consume, engage and share content online. Unfortunately the new era came with a side effect - the social noise. Sites are decorated with sharing buttons, feeds and other plugins. Sure, marketing is an essential part of success, but now it's time to rethink. Users are becoming numb and start to ignore everything that is hand wavey "in their face". Can UX and social media marketing go hand in hand?
Over the past few years, the market of mobile applications has grown significantly, which, in part, was contributed by the rapid development of online stores like App Store and Android Marketplace. This article explores trends and presents examples.
Finally technology begins to understand humans. What used to be science fiction, is no longer fiction - it's science. Users can interact with devices in ways we could only dream about while watching the special effects from Hollywood. Along with touch and gesture based interfaces we can also talk to the machines. But so far the technology have been way to rocky because of the analog nature. Human language is so much more than words and grammar. Consequently, it's a huge challenge to implement a system that can converse with us. But applied in certain contexts with narrowed scope of use there are opportunities for designers and developers to make users communicate in the most natural way - with the human voice.
Designing banking websites must be one of the most crucial challenges for UX practitioners, at least in the commercial domain. The more expensive something is, the more reliable you must be as a seller. Banks are not only expensive - sometimes customers trust them with all their savings. Consequently, there are no margins for mistakes and both front end and back end must work smoother than a purring cat. Users are not looking for an emotional experience that will tease the senses. Just a simple, clean and reliable solution without surprises. Here are three useful ways to improve UX for banking websites.
As 2012 is coming to an end the time is here to summarize what we learned from the past year. Luckily usability has been evolving along with new technologies and opportunities. And we understood to separate ourselves from the users and not design for ourselves. Successful UX comes from empathy, problem solving and hard work. Here are 10 lesson learned from usability testing 2012.
This article tells a story based on parallels between UX and the flaneur life style. New insights about design are presented after a visit to Europe. The main character, the flaneur, a connoisseur of the city and an urban explorer, seems to stroll around with no purpose. Lazy some would describe him - a man without a plan. Sure, planning is important. The creative process is essential in order to cover important aspects, to function as a base for decision making and to communicate inside/outside the team. But the point is, I agree, by loosen up today's tight schedules we'll have space for new impressions and become more empathetic observers in our mission to advocate the users.
Once upon a time Internet was simply experienced through a stationary display, keyboard and mouse. Move the pointer, click and type - that's all a computer could understand. Today we use far more sophisticated devices with camera, microphone, accelerometer, touch screen and GPS among other sensors. Designing software for a new generation of technology requires an approach that can capitalize on new opportunities, and I'm eager to find out how.
Emotional design has become a powerful tool in creating exceptional user experiences for websites.
To set the stage for genuine user experience we must understand the psychology behind websites and apply it to the design process. This involves every aspect of our emotions, all the way from basic instincts to sophisticated identities. Here is a great article based on the work of notable authors in the field.
Responsive web design is a necessary pain these days. The development time is longer and the limitations can be considered the worst from two (or more) worlds. But we must accept and adapt to the fact that "Internet of things" has no plan to stop grow and vary further. On the other hand I think the multi-device landscape is a boost for usability since designs must take all users and contexts into account. This article describes opportunities and challenges of the responsive approach.
It's that time of year again, time for the "Best of..." series. This is a pretty awesome collection of User Interface Kits from 2012. You will find several examples of good usability combined with beautiful aesthetics, which is the perfect match for any Interaction designer. Because a genuine user experience is based on human emotions, and human emotions are based on a wide range of triggers: from functionality to visual impressions.
Users are showered by digital impressions daily, and the flood of content is growing. As a result it's becoming more difficult to find relevant content, but with the right technology we can design solutions that make navigation easier for the users. One way to simplify the search for relevant content and improve the experience is through personalisation and recommendations.
As a designer from the human-computer interaction field Fitt's Law is compulsory. It's a model of human movement used to predict the effort required to perform a task with respect to the size and distance of the target. Sure, it can be considered as a general guideline to keep in mind, but I think it's most useful in isolated lab environments. In reality there are so many other aspects to take into account, all the way from context of use to device performance. This article explains why mathematical formulas should be treated as tools, not as principles, to enrich user experience.
I think UX design is translating people's needs and expectations into digital experiences, which includes many language barriers to overcome. We must understand each other all the way from user research to code implementation.
I see design as the creative process where visions are brought to reality. As UX practitioners we are responsible for all aspects of the user experience, all the way from needs to visual impressions along with stakeholders and business goals. And we do whatever we are capable of to optimize the design based on the research and user input we obtain. But it's not enough to just release what we "think" is the best solution and never look back. Measuring the users' response is essential both for personal development and the design itself. This article explains why.
The web is more than a place for digital brochures today. Users expect more than static page views and linear journeys. Sites offer more advanced interactions and we are talking more about the surface than the hierarchy of information. Content is hidden, extended and visualized aligned with users' involvement. The importance of interactive wireframes are pretty clear with that in mind. It's beneficial to produce lo-fi prototypes in a rapid pace early in the design process to make sure the optimal content, concept and structure evolves as cheap as possible before generating code and applying graphic. But how to create wireframes that offers the same interactivity as the latest web technology?
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Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
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Creating engaging newsletters with your curated content is really easy.