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A design journey
A journey along the creative landscape with stops for UX consumption
Curated by Hans
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10 Ways How Video Can Improve The User Experience

10 Ways How Video Can Improve The User Experience | A design journey | Scoop.it
Hans's insight:

One distinction between web and print is the ability to present multimedia. We have seen designers trying to figure out ways to incorporate this in home pages for several years, and so far most attempts have been made with debatable usability. Back then people asked: What can the developers do for us? Ok, great let's find a way to use it. So websites became reflections of the technological state rather than reflections of users' needs. But lately I witnessed an emerging web design trend that actually adds value to the users. Single page layouts with big images, animated backgrounds, music and smooth scrolling are everywhere. Did designers finally learn how to master the multimedia sandbox? Applied in the right way video can evoke attention, create emotional atmospheres, entertain audience and tell empathatic stories. This article explains how to do it in a user friendly approach with some practical examples.

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Michael Allenberg's curator insight, March 20, 2013 9:27 AM

After having spent a few years as Lead UX at a media content company, I can attest to both the power and impact of video in enhancing User Experience... Both as augmented content AND instructional walkthroughs!

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HFI Animate: The ROI of User Experience with Dr. Susan Weinschenk

Hans's insight:

My belief, and the foundation of the entire profession, is that UX should increase the return of investment. Here is an interesting video explaining why it's an essential part of modern design and how it pays off.

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