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A daily dose of social media
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Why Small Business Have A Huge Advantage Over Brands In Social Media

Why Small Business Have A Huge Advantage Over Brands In Social Media | A daily dose of social media | Scoop.it
How small business can perform better than brands in social media by focusing on simple goals, being human, ensuring satisfaction and measuring ROI...

 

I currently have the fortune to experience two different fronts of digital marketing. Under Plural, I work with brands and, with SocialMouths I mostly jam with small business, personal brands, and bloggers.

 

One of the reasons I absolutely love this setup is that they are two different worlds in how the social web is approached, how it’s handled and how success is measured.

 

So I’m here to tell you that, despite the ridiculous budgets and unlimited resources, small business has a huuuge advantage over brands when it come to social media.

 

Here are my thoughts:

 

Strategy. Or Not?

 

Read more: http://bit.ly/JkdIDq


Via Martin Gysler
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30 Ways Your Business Should Leverage Social Media This Year

30 Ways Your Business Should Leverage Social Media This Year | A daily dose of social media | Scoop.it

Some very interesting ways to improve your business in this year. [note mg]

 

Social media is big in business circles and every business is scrambling to implement social media strategies to take advantage of this new opportunity. If your business is not already on the social media bandwagon, you still have time to create a social media strategy and start getting social.

 

Here is a list of the top 30 ways your business should leverage social media this year. The list is by no means exhaustive and any other ideas you may have are welcome.

 

Read more: http://www.instantshift.com/2012/03/28/30-ways-your-business-should-leverage-social-media-this-year/


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7 Ways To Improve Your Social Media Skills And Influence - Forbes

7 Ways To Improve Your Social Media Skills And Influence - Forbes | A daily dose of social media | Scoop.it

By this time next year we'll all be looking back at 2012 at the explosion of social media inside the workplace as one of the most amazing disruptors we've seen in business. But a lot of people are not well prepared for their new roles in social.... Are you?

 

Sean is a young guy in his first agency, hired because he understands social, right? Carrie is a little older and has worked in marketing for nearly a decade. Her boss has asked her to take on the department’s social strategy – because she’s senior yet still young enough to get it. Eric is a marketing director and worries that his career might slip away if he doesn’t start building his social profile outside and inside the enterprise.

 

How do these people find help?

 

Social media skills are becoming extremely important to employees, yet I think there is a very significant skills gap here....

 

Read  more: http://www.forbes.com/sites/haydnshaughnessy/2012/01/09/seven-ways-to-improve-your-social-media-skills-and-influence/


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