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A Cultural History of Advertising
A peek at the past, present and future implications of our consumer culture
Curated by k3hamilton
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Robert H. Levenson, a Visionary Adman, Dies at 83

Robert H. Levenson, a Visionary Adman, Dies at 83 | A Cultural History of Advertising | Scoop.it
Mr. Levenson was an advertising executive who helped produce some of the mid-20th century’s most memorable campaigns for clients like Volkswagen, El Al and Sara Lee.

"Everybody doesn’t like something/ But nobody doesn’t like Sara Lee,”

It makes your house look bigger”

"“When he was asked how he wrote the copy for all those Volkswagen ads,” Mr. Imseng recalled on Thursday, “he said: ‘I always started by writing Dear Charlie, like writing to a friend. And then I would say what I had to say, and at the end I would cross out Dear Charlie, and I was all right.’ ”

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TV commercial film for Volkswagen Beetle "Funeral"

TV commercial film for Volkswagen "Funeral" art director:Roy Grace(DDB) copywriter:John Noble(DDB) director:Haward Zieff producer:Don Traver(DDB) the intervi...
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Thinking Small by Andrea Hiott

Thinking Small by  Andrea Hiott | A Cultural History of Advertising | Scoop.it
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon.
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Bill Bernbach and Helmut Krone on advertising- Avis-We're number 2/Think small

Interested in the Creative Revolution? Check out http://www.think-small-the-book.net/ From the archives of British documentary film maker Adam Curtis ("The C...
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Game-changing ads - "Think Small" - 1962 (1) - FORTUNE

Game-changing ads - "Think Small" - 1962 (1) - FORTUNE | A Cultural History of Advertising | Scoop.it
With so many great advertising campaigns over the years, we asked Mark Tutsell, chairman of Leo Burnett Worldwide and of the CLIO Awards, and Mary Warlick, executive producer of the ad documentary...
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In Beetle's creation story, a plot twist-A Jewish design engineer

In Beetle's creation story, a plot twist-A Jewish design engineer | A Cultural History of Advertising | Scoop.it
The tale is intriguing: A Jewish engineer and journalist, whose designs and published work in the 1930s laid out the basics for the Volkswagen Beetle championed by Hitler, was arrested, chased from Germany and nearly airbrushed out of history.
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