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A Cultural History of Advertising
A peek at the past, present and future implications of our consumer culture
Curated by k3hamilton
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50s The Teenagers

50s The Teenagers | A Cultural History of Advertising | Scoop.it

"A teenager growing up in the prior to the end of WW II was forced to take life fairly seriously. Males were expected to join the services or to go out get a job, help support his family or a new bride. Women were expected to meet a man, marry and have children. College was for a select few. Teens had limited freedom, not much economic power and little influence in decisions made by the older generation. They acted responsibly without demanding freedom as payment.

In the 50's expectations for teenagers changed. With a booming economy, parents could now help their children achieve more then they themselves had. More parents insisted they finish high school and paid for them to go to college.The parents generation had gone through both a depression and a world war that made them acutely aware of the most important things in their lives; the people they loved most and their happiness. Parents began to not want their children joining the arm forces and were more indulgent of their whims..."

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