A Cultural History of Advertising
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A Cultural History of Advertising
A peek at the past, present and future implications of our consumer culture
Curated by k3hamilton
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Subliminal seduction gets a second glance | Psychology Today

Subliminal seduction gets a second glance | Psychology Today | A Cultural History of Advertising | Scoop.it
The new respectability of subliminal persuasion research By Julie Sedivy, Ph.D....

"What's emerging from this fascinating scientific literature is that subliminal messages often can affect thoughts and behavior, at least for a short period of time, and at least if the message aligns with the audience's state of mind at that time. But there's no unique and magical power to messages that are too brief to be seen; their effect is just one part of our human tendency to suck up, process, and act on as many cues in our environment as we possibly can, responding to them without necessarily running them through our filter of conscious awareness."

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Subliminal Advertising - Wilson Bryan Key, Vance Packard, Hidden Persuaders, Subliminal Seduction

Subliminal Advertising - Wilson Bryan Key, Vance Packard, Hidden Persuaders, Subliminal Seduction | A Cultural History of Advertising | Scoop.it
from Stay Free!, a magazine focussed on American media and consumer culture...

"In the annals of advertising few strategies are more notorious than subliminal persuasion. If you asked your average Joe to name the advertising practices he objected to, somewhere after spam and before tampon commercials he'd probably mention subliminals.

The public uproar over subliminals took place over two key periods. The first, in the late 1950s, focused on James Vicary's claims that he had inserted split-second, invisible ad messages into movies. In the 1970s, Wilson Bryan Key rekindled the frenzy with his book Subliminal Seduction, which purported to reveal that ads for liquor and other everyday products were riddled with hidden skulls and humping donkeys..."

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Programming the Nation? – Trailer #1

Programming the Nation? – Trailer #1 | A Cultural History of Advertising | Scoop.it
In the movie, Programming the Nation? (2011), Explores the development and prevalence of subliminal advertising in the media.
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Subliminal Advertising Became an Issue in 2000 Presidential Election

Subliminal Advertising Became an Issue in the 2000 Presidential Election.
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alexandra viladomiu's curator insight, April 21, 2015 7:36 AM

lo que paso en las elecciones del 2000 por los mensajes subliminales

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Duke University Subliminal Ad Experiment- Apple logo makes you creative

Duke University experiment that suggests that subliminal perception really does work. 

"Brief exposure to Apple's brand logo drives higher levels of creativity than exposure to IBM's logo."

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alexandra viladomiu's curator insight, April 21, 2015 7:36 AM

lo que el logo de apple nos ofrece..

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The 10 Best Subliminal Ads Ever Made - CBS News

The 10 Best Subliminal Ads Ever Made - CBS News | A Cultural History of Advertising | Scoop.it

Subliminal advertising -- placing fleeting or hidden images in commercial content in the hopes that viewers will process them unconsciously -- doesn't work....


Via Jack Patterson
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