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A Cultural History of Advertising
A peek at the past, present and future implications of our consumer culture
Curated by k3hamilton
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20 Best-Smelling Old Spice Commercials Ever

20 Best-Smelling Old Spice Commercials Ever | A Cultural History of Advertising | Scoop.it
Wieden + Kennedy's Old Spice campaign offers an embarrassment of riches. Isaiah Mustafa filmed 186 videos in just three days in July 2010, as part of his personalized "responses" campaign, to go along with his many official commercials.
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Old Spice Responses Case Study- Social Media 2010

Wieden + Kennedy Portland's case study behind the Old Spice Responses campaign.
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Shazam CEO Andrew Fisher’s Three Social Super Bowl Takeaways

Shazam CEO Andrew Fisher’s Three Social Super Bowl Takeaways | A Cultural History of Advertising | Scoop.it
During last night’s Super Bowl, it wasn’t just Twitter and Facebook that were battling for social engagement on the second screen like the Patriots and Giants were on the field.
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