Ingmar Bergman’s 1950s Soap Commercials Wash Away the Existential Despair | A Cultural History of Advertising | Scoop.it
Ingmar Bergman is usually remembered for the intensely serious nature of his films. Death, anguish, the absence of God--his themes can be pretty gloomy.

 

Great explanation of the soap commercial series by Dana Stevens film critic for Slate

 

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