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A Cultural History of Advertising
A peek at the past, present and future implications of our consumer culture
Curated by k3hamilton
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Judy Protas, Writer of Slogan for Levy’s Real Jewish Rye, Dies at 91

Judy Protas, Writer of Slogan for Levy’s Real Jewish Rye, Dies at 91 | A Cultural History of Advertising | Scoop.it
Ms. Protas knew that a campaign spent selling rye bread to Jews would be a campaign squandered in preaching to the converted.
k3hamilton's insight:

slogans:

“You don’t have to be Jewish to love Levy’s Real Jewish Rye”

“Candy-coated popcorn, peanuts and a prize” Cracker Jacks

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Vintage Timex Commercial- Takes a lickin and keeps on tickin

k3hamilton's insight:

and the old joke about what is left at the end of the world-  A timex watch, bic pen and Keith Richards

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Jeff Domansky's curator insight, January 22, 2013 7:54 PM

Good fun, great marketing nostalgia

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The Top 20 Ad Slogans Of All Time - Spacious Planet

The Top 20 Ad Slogans Of All Time - Spacious Planet | A Cultural History of Advertising | Scoop.it
A good ad slogan is short, memorable and sums up the wonderful features of the product.
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Who Killed the Catchphrase?

Who Killed the Catchphrase? | A Cultural History of Advertising | Scoop.it
Besides the Super Bowl and the Oscars, few of us are watching the same thing on TV and talking about it the next day.

 

"...A major reason behind the shift is the new way we watch TV. We’re no longer a televisual monoculture, glued to the same three or four channels each night and held hostage to their commercial breaks. Now we either skip over ads on DVRs, sort of watch them on Hulu or the Internet while sort of checking Twitter on our phones, or dispense with them altogether in favor of premium-cable or pirated shows. With our diminishing attention spans, advertisers can’t always afford to wait 25 seconds to deliver the knockpunch"

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The Science of Slogans: The Best and Worst Ad Campaigns of All Time

The Science of Slogans: The Best and Worst Ad Campaigns of All Time | A Cultural History of Advertising | Scoop.it
"Good to the last drop." "Breakfast of champions." Some slogans last forever. Others don't last a year. How come?

 

The year was 1907, and legend has it that President Theodore Roosevelt had just finished a cup of coffee at the Hermitage, the Nashville home of President Andrew Jackson, when he declared it "good to the last drop." Ten years later, the folks who brewed the cup, a company called Maxwell House, made the former president's coinage their official slogan. Some 90 years later, it still is.

Like diamonds, great slogans last forever. (As a matter of fact, De Beers' rock solid "a diamond is forever" line is 64 years old.) Still, some of the most popular brands change their slogans annually. Forget nine decades. In the last nine years, Dr. Pepper has experimented with a dozen slogans around the world.

Here are some of the most enduring (and the most constantly changing) slogans in American business in a gallery prepared by editors at The Atlantic...

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Rod Powell's curator insight, March 16, 2013 8:06 AM

What made each slogan so good or bad in the context of its time?

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Advertising Slogans of the 1930s

Advertising Slogans of the 1930s | A Cultural History of Advertising | Scoop.it
A study of advertising slogans during the Great Depression.
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