Girlie Pens, Again? Why Ordinary Things Go Pink By Lisa Hix | A Cultural History of Advertising |

"Score one for the Internet. Not long after Bic launched its new line of “Bic for Her” ballpoint pens—boasting an “elegant design” that “features a thin barrel to fit a women’s hand”—women and men alike hopped on to bombard the product page with hilarious and brilliantly snarky reviews.

Thanks to the women’s movement, consumers today often are quick to poke holes in such absurdly gendered products. But this wasn’t always the case. In fact, less than 50 years ago, many Americans believed that women did, in fact, need everyday objects to be more elegant, delicate, and pink."