The Sound of a Zippo: Remembering How I killed a Zippo | A Cultural History of Advertising | Scoop.it

"It was a sound I hadn't heard for at least a decade, and there it was suddenly out of context bringing back all sorts of strange and odd feelings just as I was setting up my computer preparing to start my class. And appropriately so, the class was Soap, Sex, and Cigarettes: A Cultural History of Advertising. This truly was a cultural moment, for me anyhow.

Here this sound -so familiar, so distinct and so loaded with meaning and memory good and bad starts...flick, flick, flick flick. Where was it coming from?......