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A Cultural History of Advertising
A peek at the past, present and future implications of our consumer culture
Curated by k3hamilton
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Lego's 1981 Girl-Power Ad Comes With an Inspiring Backstory

Lego's 1981 Girl-Power Ad Comes With an Inspiring Backstory | A Cultural History of Advertising | Scoop.it
The story behind this iconic Lego ad from 1981 is as inspiring as the ad itself.

"..The "What is Beautiful" ad was created Judy Lotas, who was the creative director at SSC&B, a now-defunct ad agency...Yet Lotas, .., wanted to make a statement. She had two young daughters at the time, and gender equality was a big topic. "This was the time of the ERA," Lotas said, referring to the Equal Rights Amendment, a proposed amendment to the United States Constitution that would guarantee equal rights for women. .."

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The LEGO® Story 80th birthday animation

As The LEGO Group celebrates its 80th Birthday, we take a look back at its history with this short animated film.
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