MediaPost Publications Barry Becher, Half Of The Ginsu Knife Team, Dead At 71 06/29/2012 | A Cultural History of Advertising | Scoop.it
Barry Becher, Half Of The Ginsu Knife Team, Dead At 71 - 06/29/2012...

 

Rejected by Madison Ave..infomercial king

 

"If the name Barry Becher doesn’t immediately slice and dice its way into the forefront of your consciousness, perhaps the inscription that his stepdaughter says the family is considering for his gravestone will help: “But wait, there’s more...

 

Ginsu Knife

Miracle Painter,

the Miracle Slicer,

Lusterware Silverware,

Royal DuraSteel mixing bowls and Armourcote Cookware.”

 

“When the infomercial is about to end, and the price has been established, comes the closer. ‘But wait, buy it today and we’ll cut the price in half! But, there’s more. We’ll double the offer, just pay separate shipping and handling!’”James Turnage recalls in The Guardian Express."

 

“But wait, there’s more...