Digital History 1960s Counterculture- hippies | A Cultural History of Advertising |

"The New Left had a series of heroes, ranging from Marx, Lenin, Ho, and Mao to Fidel, Che, and other revolutionaries. It also had its own uniforms, rituals, and music. Faded-blue work shirts and jeans, wire-rimmed glasses, and work shoes were de rigueur even if the dirtiest work the wearer performed was taking notes in a college class. The proponents of the New Left emphasized their sympathy with the working class--an emotion that was seldom reciprocated--and listened to labor songs that once fired the hearts of unionists. The political protest folk music of Greenwich Village--of Phil Ochs, Bob Dylan, and their crowd--inspired the New Left..."