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A Cultural History of Advertising
A peek at the past, present and future implications of our consumer culture
Curated by k3hamilton
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Rewinding to Betamax: The path to consumers’ “right to record”

Rewinding to Betamax: The path to consumers’ “right to record” | A Cultural History of Advertising | Scoop.it
30 years ago today, a landmark ruling set technology free.
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Of all the ads in all the world... Humphrey Bogart's son sues Burberry - claiming they 'illegally' used images of the screen icon to sell coats

Of all the ads in all the world... Humphrey Bogart's son sues Burberry - claiming they 'illegally' used images of the screen icon to sell coats | A Cultural History of Advertising | Scoop.it
Stephen Bogart (inset) claims the company used an image of his father from the 1942 movie Casablanca to plug its products on social media sites including Facebook and Twitter.

"Lawyer Michael Crain, representing the Bogart estate, said last night: ‘This case is historic because the role of social media in advertising is new.’"

 

Round up the Usual Suspects!

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MediaPost Publications British Group Sues Nestle, W+K For 'Song' Misuse 06/27/2013

MediaPost Publications British Group Sues Nestle, W+K For 'Song' Misuse 06/27/2013 | A Cultural History of Advertising | Scoop.it
British Group Sues Nestle, W+K For 'Song' Misuse - 06/27/2013

"..Now in their 70s, the pop duo is angry that snack food and water marketing giant Nestle and its ad agency Wieden+Kennedy allegedly lifted their 1964 hit “Summer Song” for use in commercials without their authorization.

Last month, the musicians sued Nestle and W+K in a California Federal Court for breach of contract and unfair competition stemming from the song’s use in video commercials uploaded to YouTube. The song is featured in the marketer’s “Start of Something Different” campaign for Nestle"

k3hamilton's insight:

Don't mess with Chad and Jeremy

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