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A Cultural History of Advertising
A peek at the past, present and future implications of our consumer culture
Curated by k3hamilton
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The Beetle’s Back- Unflowering the Beetle

The Beetle’s Back- Unflowering the Beetle | A Cultural History of Advertising | Scoop.it

The car that started out on Ferdinand Porsche's drawing board in the 1930s went on to become a car just about anybody would drive -- until it was reborn in the 1990s.

 

(While the mini zoomed around the streets in car chases  in 2003 The Italian Job, the beetle came out with a flower on its dash)

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Thinking Small by Andrea Hiott

Thinking Small by  Andrea Hiott | A Cultural History of Advertising | Scoop.it
Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon.
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In Beetle's creation story, a plot twist-A Jewish design engineer

In Beetle's creation story, a plot twist-A Jewish design engineer | A Cultural History of Advertising | Scoop.it
The tale is intriguing: A Jewish engineer and journalist, whose designs and published work in the 1930s laid out the basics for the Volkswagen Beetle championed by Hitler, was arrested, chased from Germany and nearly airbrushed out of history.
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