Cool for Sale, From Beatnik Bongos to Hipster Specs | A Cultural History of Advertising | Scoop.it

Everyone hates hipsters. But the real reason they're so easy to vilify, and impossible to identify with, is that they never existed in the first place. 

The hipster, as we know it, is just an aesthetic disseminated by marketers, a visual style advertised as full-fledged ideology. And the model for this insidious campaign actually came from the first American subculture repackaged by the media: the Beat generation.