Legendary brand will continue even though corporate history is a mess.
"Though this is the fourth or fifth death for "Atari" since 1974, depending on how you count, the name will doubtlessly live on. The Atari brand and logo still hold real nostalgic power, and they are recognized by 90 percent of Americans, according to a recent survey. In fact, 17 percent of Atari's US revenues reportedly come from licensed products sporting the Atari logo or name, according to an LA Times report. The company has been milking the nostalgia extra hard recently, with mobile hits like Atari's Greatest Hits, Breakout: Boost, and Asteroids: Gunner..."