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A Cultural History of Advertising
A peek at the past, present and future implications of our consumer culture
Curated by k3hamilton
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Springs Industries Part 2

Springs Industries Part 2 | A Cultural History of Advertising | Scoop.it
A continuation of the history of Springs Industries from 1959- present.

These ads "A buck well spent
on a Springmaid sheet" and
"Be Protected" are typical of
the ones that Elliott generated
that caused a stir in the Ad
business in the 1950's.

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The Death of the Double Entendre

The Death of the Double Entendre | A Cultural History of Advertising | Scoop.it

It's spring of 1949, and a husband absentmindedly flips through The Saturday Evening Post. He stops at the headline, "We Love to Catch Them on a Springmaid Sheet." It's an ad for a fabric company, which is not something men in this particular era (or our own) care much about. But the woman being rescued is showing a bit of garter as she leaps to safety, her skirt flapping as she lands on a blanket stretched taut by four handsome firefighters.

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